Stepping into the world of London is like entering a treasure trove of history, culture, and iconic landmarks. It’s a city that beckons exploration, and the London Pass is the key that unlocks the door to 90 of its top attractions.
With unlimited access to these renowned sites, visitors can enjoy the grandeur of Buckingham Palace, stand in awe of the Tower of London, and marvel at the masterpieces housed in the British Museum and the National Gallery.
But while the London Pass offers a promising opportunity to make the most of one’s time in this vibrant city, there are certain concerns that have been raised by customers.
So, is this pass truly the golden ticket to an unforgettable London experience, or are there hidden pitfalls along the way? Let’s uncover the truth and discover if the London Pass lives up to its promise.
Good To Know

- The London Pass offers unlimited access to 90 top attractions in London.
- Pass holders enjoy skip-the-line privileges at selected attractions.
- The pass can be reserved for a specific date and number of travelers.
- Pass holders can save the pass on their mobile device for easy use.
Pass Details and Benefits

The London Pass offers a range of impressive benefits and features that make it a convenient and cost-effective way to explore the top attractions in London.
Starting from $108.75, it provides unlimited access to 90 of the city’s most popular attractions. With the pass, visitors can enjoy skip-the-line privileges at selected attractions and unlimited entry to all included sites.
The pass can be reserved for a specific date and number of travelers, and it’s instantly available as a mobile ticket that can be saved on a mobile device for easy use. It’s valid for consecutive calendar days and has a maximum credits value based on the chosen duration.
With the London Pass, visitors can make the most of their time in London by enjoying hassle-free access to the city’s top attractions.
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Pass Usage and Reservation
To make the most of your London Pass, it’s important to understand how to use it and make reservations for the attractions you wish to visit.
Opening hours vary for each attraction, so it’s recommended to check the preferred ticket/pass option to see the hours. Before reserving the pass, it’s essential to check availability for the desired date and number of travelers.
You can reserve the pass now and pay later to secure a spot, with free cancellation up to 24 hours before the experience starts. For popular activities, it’s advisable to make advanced reservations and consult the included digital guide or London Pass app for instructions.
To avoid disappointment, it’s recommended to place reservations well in advance. By following these steps, you can ensure a smooth and enjoyable experience with your London Pass.
Pass Redemption and End Point

Upon arriving at each attraction, simply present your London Pass on your mobile device for quick and convenient redemption.
The London Pass can be saved on a mobile device and shown at each attraction, eliminating the need for physical tickets or paper vouchers. This not only saves time but also provides a hassle-free experience for pass holders.
The pass is immediately available after purchase and can be used at the meeting point of each attraction. It’s valid for the selected consecutive calendar days, allowing pass holders to explore London at their own pace.
With a maximum credits value based on the chosen duration, the London Pass offers unlimited access to 90 top attractions, making it a great option for those looking to make the most of their time in the city.
Cancellation Policy

If you need to cancel your London Pass, please keep in mind the following cancellation policy.
You can receive a full refund if you cancel your pass at least 24 hours in advance of the start time. However, if you cancel less than 24 hours before the start time, no refund will be provided.
It’s important to note that changes made less than 24 hours before the start time won’t be accepted. The cut-off times for cancellation are based on the local time of the experience.
Customer Feedback and Issues

Customers have provided valuable feedback and raised concerns about their experiences with the London Pass. Here are some of the issues they’ve encountered:
Pass didn’t work on the first day, causing the customer to lose a day of their 3-day pass. This is frustrating and disappointing, as customers expect the pass to work as soon as they start using it.
Many attractions were closed on day 2 and day 3, leading to dissatisfaction. Customers paid for unlimited access to attractions, but were unable to fully utilize the pass due to closures. This can be seen as a waste of time and money.
Difficulties and stress in dealing with the London Pass and Viator, with customers recommending purchasing the pass directly. This suggests that the customer service and support provided by these companies may not meet expectations.
Frustration and wasted time with Viator and the London Pass due to missing passes and lack of immediate assistance. Customers expect a seamless experience when using the pass, and any issues or delays can greatly impact their overall satisfaction.
These customer feedback and issues highlight the importance of addressing operational and customer service concerns to ensure a positive experience for London Pass users.
Pass and Viator Experience

After encountering various issues and frustrations with the London Pass, customers have also expressed their concerns and experiences with Viator, the company behind the pass. Some customers have reported difficulties and stress in dealing with both the London Pass and Viator, recommending purchasing the pass directly.
They’ve expressed frustration and wasted time due to missing passes and a lack of immediate assistance. Plus, there have been challenges and disappointment with the London Pass itself, including closed attractions and limited usage.
However, Go City, the company behind the pass, has apologized for these issues and promised to improve.
It’s important for potential customers to consider these experiences and weigh the pros and cons before deciding to purchase the London Pass through Viator.
Go City’s Apologies and Promises

Go City has acknowledged the challenges and issues faced by customers with the London Pass and has expressed sincere apologies while making promises to improve the overall experience. They understand the frustration and disappointment that customers have experienced and are committed to addressing these concerns.
Here are four key promises that Go City has made to ensure a better London Pass experience:
Enhancing customer support: Go City has recognized the need for immediate assistance and will be improving their customer support services to provide timely and effective resolutions.
Increased attraction availability: Go City is working closely with their partner attractions to ensure that there are minimal closures and that customers have a wide range of options to choose from.
Streamlined pass redemption process: Go City will be implementing measures to make the pass redemption process smoother and more convenient for customers.
Improved communication: Go City will strengthen their communication channels to keep customers informed about any changes or updates regarding the London Pass.
Common Questions

Are There Any Age Restrictions for the London Pass?
There are no age restrictions for the London Pass. It offers unlimited access to 90 top attractions in London and can be reserved for a desired date and number of travelers.
Yes, the London Pass can be shared with someone else. It allows unlimited access to 90 top attractions in London and can be reserved for a desired date and number of travelers.
Is the London Pass Valid for Public Transportation in London?
The London Pass does not include public transportation. It offers unlimited access to 90 top attractions in London, but you will need to purchase a separate ticket or card for public transportation.
Can I Visit the Same Attraction Multiple Times With the London Pass?
Yes, with the London Pass, visitors can visit the same attraction multiple times during the duration of their pass. This provides flexibility and allows for a more immersive experience at their favorite attractions.
Are There Any Hidden Fees or Additional Charges With the London Pass?
There are no hidden fees or additional charges with the London Pass. It offers unlimited access to 90 top attractions in London for a fixed price, providing a cost-effective and convenient way to explore the city.
The Sum Up
To sum it up, the London Pass offers travelers an excellent opportunity to explore the best attractions in London with ease and convenience.
Despite some customer feedback highlighting issues with closures and customer service, Go City has expressed apologies and a commitment to improving the overall experience.
With unlimited access to 90 top attractions and skip-the-line privileges, the London Pass remains a valuable tool for visitors looking to make the most of their time in the vibrant city.
More Tour Reviews in London
- Blake & Defoe’s London: Literary Tour & Writing Workshop
- British Museum: guided visit to the most famous works
- Buckingham Palace, Changing of the Guard Walking Tour
- Buckingham Palace State Rooms Entry & Royal London Audio App
- Buckingham Palace, Change the Guard & Crown Jewels Tour
- Bundle: British Museum-Changing of the Guard-Jack the Ripper
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- British Museum: guided visit to the most famous works
- Buckingham Palace, Changing of the Guard Walking Tour
- Buckingham Palace State Rooms Entry & Royal London Audio App
- Buckingham Palace, Change the Guard & Crown Jewels Tour
- Bundle: British Museum-Changing of the Guard-Jack the Ripper
- Camdens Yuletide Private Tour: Lights, Markets & Magic
- Camden: Photography Tour (Film Cameras Welcome!)
- Cambridge Walking Tour
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