NON BUS VIP Traverse City Brewery And Distillery Tour

Our review focuses on the NON BUS VIP Traverse City Brewery and Distillery Tour, a premium experience that promises to elevate your visit to Michigan’s famous craft scene. Instead of dealing with noisy party buses and rushed stops, this tour offers a more intimate, luxurious way to sample some of the best local drinks while soaking in downtown Traverse City’s charming ambiance.

What we love about this tour? First, it’s completely private and semi-private, meaning you won’t be lost in a crowd. Second, the expert guides are brewing and distilling enthusiasts who genuinely know their stuff and can recommend perfect pairings. Third, the luxury SUV transportation makes the whole day feel special rather than just another bus tour. The only caveat? It’s priced slightly higher than typical group outings, but the quality and personal touch are well worth it. This experience is perfect if you’re after a relaxed, high-end tasting adventure with knowledgeable guides and authentic venues.

Good To Know

• Luxury Transportation: Travel in a spacious GMC Yukon or Chevrolet Suburban, not a loud party bus.
• Expert Guides: Guides are seasoned beer and distillery aficionados who enhance the experience with personalized recommendations.
• Flexible Group Sizes: Usually a semi-private experience for couples or small groups, with the possibility of shared groups—ideal for social but intimate outings.
• Authentic Venues: Visit some of Traverse City’s top breweries and a renowned distillery with distinctive local character.
• Tastings Included: Sample a variety of beers, ciders, and wines, with options to purchase additional at each stop.
• Flexible Start Times: Choose between 11:45 AM and 4:30 PM, with pricing tiered by group size for better value.

The Experience in Detail

Setting the Scene: Traverse City’s Downtown Charm

The tour kicks off right on 303 E State St, a lively hub filled with boutique shops, cafes, and scenic views. From the start, you’re treated to a smooth ride in a high-end SUV, which feels like a step above the usual tour minivan or bus. The atmosphere is relaxed, and the doors open to a day of local flavor, excellent drinks, and expert insights.

First Stop: Silver Spruce Brewing Company

Your first taste of Traverse City’s craft scene is at Silver Spruce Brewing, a microbrewery that opened in 2018. It’s a space that makes you feel like a celebrity—you can buy glasses, sample platters, or grab growlers to go.

The brewery is renowned for lagers, pilsners, dunkels, IPAs, and stouts—all brewed with precision and local ingredients. For wine lovers, there’s even a surprising offering of Pinot Grigio and Malbec, adding a touch of sophistication to the lineup. Reviewers recall the experience as memorable, especially the “expert level lagers” that make it a highlight. Expect a tasting session that lasts about 50 minutes, with plenty of time to chat, take photos, and soak in the lively atmosphere.

Second Stop: Earthen Ales

Next, you’ll visit Earthen Ales, a small-batch brewery that pushes the boundaries of traditional brewing. Open since 2016, Earthen Ales is known for its experimental approach—tapping new small batches every Sunday and offering unusual options like beer, ciders, and even beer slushies.

Guests often appreciate the creative vibe and the chance to try something different. As one reviewer states, “Earthen Ales tries things, and they let our guests on tours try them as well,” making it a truly interactive experience. The relaxed atmosphere is perfect for those who love discovering new flavors and quirky drinks, all in a cozy setting. This stop also lasts about 50 minutes.

Final Stop: The Workshop Brewing Company

The last major venue is The Workshop Brewing Company, a local favorite committed to sustainable brewing and community building. The menu here is extensive—covering beers, wines, ciders, whiskey, vodka, and gin—so everyone finds something to enjoy. The ambiance is warm, welcoming, and often lively, with live entertainment six nights a week.

Guests consistently rave about the variety and quality—”Guests love this location,” and the guides frequently recommend trying a bit of everything, including the full line of drinks. The food options at The Workshop are also notable, complementing the drinks and rounding out the experience.

What’s Included and What Costs Extra?

The tour is priced at $68 per person, offering luxury transportation, guides with extensive beverage knowledge, and sample tastings. The SUVs are air-conditioned, ensuring comfort throughout the approximately 4-5 hour experience.

Additional costs include food, growlers, bottles, and glasses, which you can purchase at each location. The guides, many of whom are local students from Michigan universities, excel at offering personalized drink recommendations, which elevates the experience well beyond a typical brewery crawl.

Group Size and Private Feel

The tour usually combines small groups of couples or groups of 6-7, creating a semi-private feel. If you prefer a more intimate experience, most groups will have their own vehicle, such as a GMC Yukon, making it feel like your own private adventure.

Flexibility and Convenience

With two start times—11:45 AM and 4:30 PM—the tour can fit into most travel plans. Plus, the pickup is offered from the meeting point, easing transportation logistics.

Why This Tour Stands Out

Unlike typical party bus tours that prioritize quantity over quality, this VIP experience emphasizes authenticity, expert guidance, and comfort. The guides are passionate about their beverages, making the tasting moments more meaningful. Reviewers mention Tracey, a guide who made the experience unforgettable, and expressed excitement about returning for future tours like Magic Mike.

The semi-private nature allows for a more relaxed pace and personalized recommendations, which is a big plus for those who want to learn about local brewing and distilling scenes.

Value for Money

While the price might seem higher than standard tours, it reflects the luxury transport, expert guides, and curated venues. You’re paying for a high-quality, personalized experience rather than a rushed, crowded bus crawl. For craft beer and spirit lovers, this is a chance to indulge in the best Traverse City has to offer without feeling hurried.

Who Would Love This Tour?

• Beer and spirits enthusiasts looking for a deeper dive into local craft.
• Travelers who prefer comfort and personalized service over loud party buses.
• Couples and small groups seeking a semi-private, relaxed day with knowledgeable guides.
• Food lovers who appreciate pairing drinks with local eats and snacks.
• Tourists wanting an authentic, high-end experience in Traverse City’s vibrant downtown.

FAQs

Is pickup offered for this tour?
Yes, the tour includes pickup from the designated meeting point at 303 E State St, Traverse City.

How long does the tour last?
The experience lasts approximately 4 to 5 hours, depending on group size and stops.

Can I join if I’m traveling alone?
Absolutely. The tour typically combines small groups, making it suitable for solo travelers, couples, or small parties.

What is the group size?
Most groups are 6-7 people, with some semi-private options, especially if you book a full private SUV.

Are the tastings included in the price?
Yes, sample tastings are part of the experience. Food and additional drinks are available for purchase at each stop.

What vehicles are used?
A luxurious GMC Yukon or Chevrolet Suburban is used, providing comfort and space.

Is this tour suitable for non-drinkers?
While the focus is on beer, cider, and wine tastings, non-drinkers can still enjoy the guided experience and scenery.

Are there any age restrictions?
The tour is designed for adults; guests should be of legal drinking age.

Is this tour good for larger groups?
It’s ideal for small groups, but larger groups can often be accommodated by booking multiple vehicles or private options.

How far in advance should I book?
It’s recommended to book about 10 days in advance to secure your preferred start time and ensure availability.

The NON BUS VIP Traverse City Brewery and Distillery Tour offers a sophisticated twist on the classic brewery crawl. With expert guides, luxury transportation, and a carefully curated lineup of venues, it creates a memorable, comfortable, and informative experience. Whether you’re a dedicated craft drinker or simply want to enjoy Traverse City’s vibrant beverage scene with a touch of class, this tour is worth the investment.

It’s especially well-suited for those who value personalized service, authentic local flavors, and a relaxed pace. If you’re after a way to explore Traverse City’s breweries and distilleries without the chaos and noise of party buses, this VIP tour might just be your perfect match.