Lovey offers a quick way to try Seoul salon styling in Apgujeong, a neighborhood known for beauty and fashion stops. The draw is the chance to show a stylist your preferred look and get a polished result in a 30-minute appointment, rather than spending half a day at a salon.
I like two things here: the salon says it can communicate in English and Japanese, and its staff have worked with well-known performers, including Super Junior, Lee Min-jung, and Seventeen. The location near Apgujeong Rodeo also makes it easy to pair your appointment with nearby shops and cafés.
The main caution is time. Thirty minutes can suit a simple style, but it leaves little room to correct a mismatch between your reference and the stylist’s interpretation. One makeup client found the finished look more natural than the idol-inspired look she had hoped for, so bring clear pictures and speak up early.
- Key points before you book
- A quick salon session in Apgujeong
- What the celebrity credentials mean for you
- Choosing hair, makeup, or both
- Getting the look you want in 30 minutes
- Is the price worth it?
- The salon setting and language support
- Timing, deposits, and booking details
- Who will get the most from Lovey
- FAQ
- How long is the included hair styling appointment?
- Where is Lovey located?
- What services can I book?
- Can I communicate in English or Japanese?
- Should I wash my hair before the appointment?
- Are there extra charges for washing or tying my hair at the salon?
- What happens if I arrive late or need to cancel?
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Key points before you book
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6 / 6- Celebrity styling credentials: The salon’s team has worked with Super Junior, Lee Min-jung, and Seventeen.
- A short appointment: The included hair styling session lasts 30 minutes, so arrive ready and with a clear idea of what you want.
- Several package choices: Hair styling, makeup styling, and a combined hair-and-makeup package are offered.
- Language support: English and Japanese communication is available, which can help when explaining a look.
- Bring reference photos: A makeup client found the initial result subtler than the inspiration, so show examples and discuss details as you go.
- Prepare your hair: Wash it the morning of your appointment. Washing at the salon or tying your hair may involve an extra onsite deposit.
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A quick salon session in Apgujeong
Lovey is at Dosan-daero 70-gil 26, in B1 and B2. The address gives you a straightforward target for a beauty appointment, but note the basement levels when you arrive. The salon is near Apgujeong Rodeo, making it a handy stop if you are already exploring the area.
The core hair appointment is brief: 30 minutes of styling. That makes this less of a long salon day and more of a focused beauty stop. You can ask for a trendy, personalized style, but the short time means it helps to decide in advance whether you want a sleek finish, more volume, a soft shape, or another specific result.
The experience is intended to feel relaxed and polished. A makeup client described small rooms for sitting and doing makeup, plus lockers for belongings. That setup may be useful if you are getting ready for photos or an outing, though the salon can also be busy with couples having bridal makeup and pre-wedding photos done.
You can also read our reviews of more tours and experiences in Seoul.
What the celebrity credentials mean for you
The salon says its professionals have worked with Super Junior, Lee Min-jung, and Seventeen. That background may appeal if you are curious about Korean entertainment styling or want a salon team accustomed to camera-ready looks. It does not mean you will receive the exact look of a particular performer, or that a celebrity stylist will personally handle your appointment.
Treat celebrity references as a reason to bring a precise brief, not as a guarantee. A lookbook image or a few photos can help you explain what you mean by natural, dramatic, glossy, or idol-inspired. If there is one feature you care about most, such as eye makeup or a particular hair shape, say so at the start.
For makeup, one client worked with Soyoung, who was described as friendly and gave the client a small sachet of extra lip colour for touch-ups. That same appointment began with a natural result that felt too subtle for the client’s inspiration. She asked for more eyeshadow, which is a useful reminder: speak up during the appointment, not only after the finishing touches.
Soyoung’s name is connected to a makeup appointment, but you should not assume she will be assigned to you. The confirmed service and package you choose matter more than any single stylist’s name.
Choosing hair, makeup, or both
The hair-only option is the simplest choice if you want a salon finish without committing to a longer beauty session. It is also the service with a stated duration of 30 minutes. Since the listed price varies across the supplied package information, check the final amount shown for your date and selected service before paying.
Makeup styling is a separate option, while the combined package includes both hair and makeup. The combined service may be the practical choice if you are preparing for a special outing or photos, but the information provided does not state how long those packages take. Do not assume the 30-minute hair appointment duration applies to makeup or to the combined session.
The makeup experience described at the salon leaned toward a subtle, natural finish. That is a good fit if you want a polished look that does not feel heavy. If you are after a stronger idol-style effect, make that clear with pictures and specific requests. A celebrity reference by itself can mean different things to you and your artist.
Getting the look you want in 30 minutes
A short appointment rewards preparation. Wash your hair on the morning of the visit, as requested, and arrive with a few reference images saved on your phone. Choose pictures that show the finish you want from more than one angle, if possible, and be ready to explain which details matter most.
Keep your request focused. You might prioritize volume, a neat shape, or a particular finish rather than presenting several very different inspirations at once. The stylist can then use the limited session time to work toward a clear goal.
The makeup account offers another practical lesson. The artist’s first interpretation was more natural than the client expected, but the client asked for extra eyeshadow and got closer to the desired effect. Natural does not always mean the same thing to everyone. If you want defined eyes, visible colour, or a more camera-ready finish, say so plainly before the session gets too far along.
For hair, ask early about anything that could affect the appointment. Washing your hair at the salon requires a KRW 22,000 deposit, payable onsite. If you want your hair tied, the stated deposit is KRW 88,000, also payable onsite. These are additional costs to plan for, not part of the stated starting price.
Is the price worth it?
The experience starts at $57.09 in the summary, while the hair styling package information gives a starting figure of $51.90. Makeup styling is listed from $155.75, and hair plus makeup from $176.49. Since the hair figures differ, confirm the price shown for your chosen date and package before booking.
Value depends on what you want from the appointment. For a quick hair finish in a well-known beauty district, the hair option may be appealing, especially if you are already nearby. But 30 minutes is short, and the price may feel high if you expect a long consultation, multiple rounds of changes, or a dramatic transformation.
Makeup costs more, so it makes sense when the finished look matters for a particular plan or you want professional help with the full face. The combined package costs more again, but may be more convenient if you want hair and makeup handled in one visit. The available information does not specify the duration of those longer packages, so compare the final price with the time and services confirmed at checkout.
One makeup client called the session pricey for 30 minutes, but also valued the friendly artist, well-done eyelashes, and small lip-colour sachet. That captures the trade-off: the service can offer personal attention and useful finishing details, but you should book with realistic expectations about both time and cost.
The salon setting and language support
The salon has a sophisticated, relaxed atmosphere as part of its intended experience. In practice, a makeup client found the reception and some staff less welcoming, while the makeup artist was friendly. A busy salon can feel less personal at the front desk, particularly when several bridal or pre-wedding appointments are underway.
English and Japanese communication is available, which can help when you are explaining a style or asking for a change. It is still wise to bring images, especially if you have a precise idea of how bold or subtle the result should be. Photos give you a shared reference even when a word such as natural or glamorous means something different to each person.
The rooms and lockers described for makeup appointments may make it easier to settle in and keep your belongings together. Pets are allowed. Smoking and drinking are prohibited, and staff may ask you to leave if you break those rules.
Timing, deposits, and booking details
Arrive on time. If you are late without notice, your appointment will be shortened. Arriving more than 30 minutes late means cancellation, and the stated refund terms exclude participants who are late by any amount. If plans change, a full refund is available when you cancel at least 24 hours before the activity date, based on local time.
Your voucher is valid only for the date and time specified. Confirmation is expected within minutes; if it does not arrive, contact customer support. The operator may change its terms without prior notice, and its final decision applies to disputes.
These rules matter more for a short appointment than they might for a longer salon visit. A delay of only a few minutes can cut into the time available for styling, so plan to reach the address early enough to find the B1 or B2 salon space and settle in.
Who will get the most from Lovey
I would consider Lovey if you want a convenient salon appointment in Apgujeong, are interested in Korean beauty styling, and can explain your preferences clearly. It also suits someone who wants a quick hair appointment before visiting nearby spots, or makeup for an occasion where a polished, natural finish is welcome.
It may be a weaker fit if you expect a long consultation or need a complex transformation in a short time. If your goal is a bold look based on a specific performer, bring clear images and be ready to ask for adjustments. The key is to treat the stylist as a professional collaborator, not expect a celebrity photograph to be copied automatically.
Book if the location, salon experience, and short styling session match your plans. Skip it if you need a guaranteed dramatic result, a lengthy appointment, or a price that feels comfortable only when every detail is included. For the best chance of leaving happy, choose the right package, arrive on time, and make your priorities clear from the first few minutes.
Lovey Hair & Makeup Styling Experience | Apgujeong, Seoul
FAQ
How long is the included hair styling appointment?
The included hair styling service lasts 30 minutes.
Where is Lovey located?
The address is Dosan-daero 70-gil 26, B1 and B2, in Seoul. It is near Apgujeong Rodeo.
What services can I book?
The package choices are hair styling, makeup styling, and hair and makeup styling.
Can I communicate in English or Japanese?
Yes. English and Japanese communication is available.
Should I wash my hair before the appointment?
Yes. Wash your hair on the morning of your visit.
Are there extra charges for washing or tying my hair at the salon?
A KRW 22,000 deposit is required if you wash your hair at the salon. A KRW 88,000 deposit is required if you want your hair tied. Both are payable onsite.
What happens if I arrive late or need to cancel?
If you arrive late without notice, your appointment will be shortened. It will be cancelled if you are more than 30 minutes late. A full refund is available if you cancel at least 24 hours before the activity date, but refunds are not issued to participants who are late.
