- Exploring Iiyama: A Quiet Retreat from Tokyo
- Good To Know
- A Closer Look at the Iiyama Day Trip Experience
- Starting Point and Transportation
- Exploring Sho-nenji Temple
- Takahashi Mayumi Doll Museum
- Lunch at Daishoji Temple (Optional but Recommended)
- Sake Brewing at Tanakaya Shuzo
- Crafting a Relaxing Day
- Practicalities and Pricing
- Who Should Consider This Tour?
- Final Thoughts: Is It Worth the Price?
- FAQ
- More Tour Reviews in Chiba
- Looking for something different? Other Chiba activities we've written about
Exploring Iiyama: A Quiet Retreat from Tokyo

If you’re craving a peaceful escape from Tokyo’s bustling streets, a day trip to Iiyama offers just that—along with a taste of authentic rural Japan. This tour, organized by MY Travel Consulting, promises a blend of culture, scenic beauty, and traditional craftsmanship, all within a manageable 10.5 hours.
What we really love about this experience is its focus on local culture and history, from serene temples to a family-run sake brewery. The convenience of hotel pickup and comfortable transportation makes it accessible, while the chance to sample Mizuo sake and enjoy a vegetarian Buddhist lunch adds unique culinary appeal.
One potential consideration is the moderate physical fitness level needed; some walking and standing are involved, especially at temples and museums. Still, for those with a love for genuine cultural experiences and a slower pace, this trip hits the right notes. It’s particularly suited for travelers who want a balanced mix of sightseeing, tasting, and relaxation outside the city grind.
Good To Know
- Convenient roundtrip: Includes hotel pickup and bullet train travel for a seamless experience.
- Authentic cultural stops: Temples, doll museum, and the sake brewery reveal rural traditions.
- Flexible dining options: Shojin ryori lunch available for groups of four or more, with vegetarian and other dietary accommodations.
- Deep dive into sake: Family-run Tanakaya Shuzo offers a genuine look at traditional brewing processes and tasting opportunities.
- Accessible and comfortable: Guided tour with an English-speaking guide ensures insightful commentary.
- Ideal for slow-paced sightseeing: Focus on quiet, scenic, and culturally rich locations perfect for reflection.
Find more activities and experiences we've covered in Chiba.
A Closer Look at the Iiyama Day Trip Experience

Starting Point and Transportation
The tour begins early at 8:00 am with a hotel pickup—a real boon for travelers who dislike navigating unfamiliar train stations or bus stops. You’ll then hop onto a bullet train that whisks you from Tokyo to Iiyama in approximately 90 minutes, a fast and comfortable way to cover the distance. The inclusion of public transportation fees means you won’t have to worry about extra costs or logistics once in Iiyama.
This setup makes the day smooth and stress-free, especially for first-time visitors. The group size is private, so it feels personalized, with just your party plus the guide, allowing for flexibility and tailored interaction.
Exploring Sho-nenji Temple
The first stop is Sho-nenji Temple, affectionately called the Temple of Moss and Maple. Its reputation for seasonal beauty is well-earned, with moss-covered stones and vibrant leaves creating a picture-perfect setting. Visitors love the peaceful atmosphere and appreciate the chance to walk through quiet halls that seem untouched by modern life.
A common comment from past travelers is that this spot offers “a calming retreat from the city” and “a peek into rural spirituality,” making it perfect for those seeking tranquility and photos of authentic Japan. The temple’s seasonal charm makes it a good reason to visit in spring or autumn, but even in winter, its serene presence is worth the trip.
Takahashi Mayumi Doll Museum
Next, you’ll visit the Takahashi Mayumi Doll Museum, where handmade dolls depict everyday scenes from countryside life. Visitors find this museum charming—the dolls’ warmth and authenticity resonate with those interested in folk art and traditional craftsmanship.
One reviewer noted, “The dolls really bring the countryside to life, and you can tell a lot of care goes into each one.” It’s an intimate glimpse into local life, making it more than just a tourist stop but a meaningful experience that captures rural Japan’s gentle spirit.
Lunch at Daishoji Temple (Optional but Recommended)
For groups of four or more, an advance reservation ensures a shojin ryori (Buddhist vegetarian) lunch at Daishoji Temple. The head priest personally prepares this meal using local ingredients, giving diners a taste of pure, simple, and healthful Japanese vegetarian cuisine.
Past guests describe the lunch as “a calming, flavorful experience,” with some noting the unique presentation and meditative atmosphere. If you’re not part of a group, there’s an option to enjoy a local-style meal instead, which still offers a taste of rural Nagano’s culinary traditions.
Sake Brewing at Tanakaya Shuzo
The afternoon is dedicated to the Tanakaya Shuzo sake brewery, a family-run operation in their wooden building used for over 150 years. Here, you’ll learn about traditional brewing techniques and how they’ve been handed down through generations.
Many visitors find the sake tasting especially memorable, with Mizuo being the brewery’s signature sake. One reviewer commented that the owner’s passion for sake-making really shines through, and the chance to see how local craftsmanship is preserved is invaluable. For those under 21, non-alcoholic drinks are available, making it a suitable experience for all.
Crafting a Relaxing Day
Throughout the day, the emphasis is on slower pace and reflection. From the peaceful temples to the rustic brewery, the experience isn’t about rushing but appreciating each moment. The guide provides insights into each location’s significance, making the experience enriching rather than just sightseeing.
Practicalities and Pricing
At $821.10 per person, the tour offers a comprehensive package, including guide services, transportation, admission fees, and tastings. While it’s a higher price point, the value is clear when you consider the logistics, authentic experiences, and the exclusive nature of a private tour.
Reviewers have noted that the quality of the guide enhances the experience, with many appreciating the local knowledge and personalized attention. The length of the tour—around 10.5 hours—may seem long, but the well-paced itinerary keeps it engaging without feeling rushed.
Who Should Consider This Tour?
This trip is ideal for culture enthusiasts, history buffs, and culinary explorers who enjoy a leisurely, immersive experience. It suits those who appreciate authentic rural sights and are comfortable with a moderate physical level. It’s also perfect for travelers seeking a personalized, stress-free day that balances sightseeing with genuine connection to local traditions.
Final Thoughts: Is It Worth the Price?

While $821 might seem steep at first glance, it covers a lot of ground—expert guidance, transport, cultural sites, and tastings—which can be hard to organize independently. The private nature of the tour ensures a tailored and intimate experience that’s hard to replicate.
You’ll especially value this tour if you want to step off the beaten path, experience traditional craftsmanship, and enjoy scenic, peaceful environments. It’s a well-curated escape that offers authentic Japanese culture without the crowds or noise of urban travel.
This experience is best suited for those who want to connect with local traditions, enjoy deliberate pacing, and savor the quiet beauty of rural Japan. If you’re looking for a meaningful day out with cultural depth and a touch of culinary delight, this trip to Iiyama ticks all those boxes.
FAQ

Is hotel pickup included in the tour?
Yes, the tour includes hotel pickup, making it simple to start your day without additional logistics.
How long does the train journey take?
The bullet train from Tokyo to Iiyama takes approximately 90 minutes, offering a quick and comfortable ride.
Can dietary restrictions be accommodated?
Yes, the tour can accommodate dietary needs like vegetarian, vegan, or gluten-free options, but you should specify these when booking.
What is included in the price?
The price covers guide services, transportation, public transportation fees, admission to the doll museum, a shojin ryori lunch for groups of four or more, and sake tasting at Tanakaya Shuzo.
What if I want to cancel?
You can cancel up to 24 hours in advance for a full refund. Cancellations less than 24 hours before the start are non-refundable.
Is this a group tour?
It’s a private tour, so only your party will participate, allowing for a more personalized experience.
Who is the guide?
A National Licensed English-speaking guide will accompany you, providing insightful commentary throughout the day.
What’s the recommended physical fitness level?
A moderate fitness level is advised, as there will be some walking and standing at various sites.
Is this tour suitable for children?
Yes, children below 21 will be served non-alcoholic drinks, and the relaxed pace makes it suitable for family groups.
In essence, this day trip to Iiyama offers a thoughtful blend of scenic beauty, cultural depth, and local flavor—perfect for travelers wanting something authentic and memorable beyond the usual city sights.
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