- Introduction
- Good To Know
- Why Choose This Private Tour in Seoul?
- Deep Dive Into the Itinerary
- What You Can Do in Seoul
- Outdoor and Unique Experiences
- What Travelers Have Said
- Practical Details
- Who Would Love This Experience?
- The Sum Up
- FAQ
- More Private Tours in Seoul
- More Tours in Seoul
- More Tour Reviews in Seoul
- Looking for something different? Other Seoul activities we've written about
Introduction

Thinking about exploring Seoul in a way that’s completely tailored to your wishes? This private, customizable tour promises exactly that—giving you the freedom to choose where to go, what to see, and even where to eat. Unlike rigid group tours, this experience puts your interests front and center, with a personal guide and chauffeur at your disposal.
What we love most about this tour is its flexibility—it’s a blank canvas that lets you craft your perfect day in Seoul. Plus, the stress-free nature of having everything arranged for you, from pickup to drop-off, is a real bonus. And let’s not forget the cost efficiency for a full day with your private guide and vehicle. One thing to keep in mind: since the tour is fully custom, planning ahead with your preferred itinerary helps ensure you get the most out of your time. This experience suits travelers who want to avoid cookie-cutter tours and instead, create a personalized adventure in Seoul.
Good To Know
- Full customization allows you to visit any Seoul location and tailor your day.
- Private transportation and guide ensure comfort, flexibility, and local insights.
- Hassle-free experience with included pick-up, drop-off, parking, gas, tolls, and guide services.
- Ideal for those seeking personalized cultural, culinary, or historic experiences in Seoul.
- Up to 6 people per group makes it a good value for friends or small families.
- Duration of 8 hours offers a full day to explore without rushing.
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Why Choose This Private Tour in Seoul?

This tour stands out because it’s completely bespoke. Instead of sticking to a preset itinerary, you can decide the stops, activities, and pace. Whether you want to hit famous landmarks like Gyeongbokgung Palace, explore trendy neighborhoods like Hongdae, sample street food at Gwangjang Market, or visit lesser-known local spots, this tour can accommodate it all.
The tour’s flexibility is its biggest strength. The owner, Chris Hyosang Lee, offers a prompt and friendly guide service, ensuring your journey is smooth and personalized. The inclusion of a dedicated driver means you’re free to relax or take photos without the hassle of navigating Seoul’s busy streets. On top of that, the tour is designed to cater to a variety of interests—be it cultural, culinary, historic, or outdoor activities—making it a perfect fit for diverse travelers.
What makes this experience even more appealing is the testament from past travelers. One reviewer, who has visited Korea over 50 times, said that their hiking trip in Hantangang Geopark with Chris was “simply incredible,” highlighting the guide’s ability to surprise even seasoned visitors. This demonstrates that you’re in capable hands, ready to explore both well-known sights and hidden gems.
However, a key consideration is that this is a private, custom experience—so, it requires some planning. Knowing your preferred destinations or activities in advance will help maximize your day. Also, since lunch and all entrance fees are not included, budget accordingly if you want to visit paid attractions or enjoy local meals.
This tour is especially suited for small groups who want a stress-free, highly flexible way to see Seoul without the constraints of traditional guided tours. It’s perfect for those wanting to craft a personalized experience or on a tight schedule who value comfort and convenience.
Deep Dive Into the Itinerary

The beauty of this tour lies in its lack of a fixed itinerary—you’re the boss. The initial meeting point is Seoul City Hall at 9:00 AM, a well-connected spot near public transportation, making it easy to access. From there, your driver and guide (who speak English) are ready to whisk you away to any part of Seoul for the next eight hours.
What You Can Do in Seoul
You can visit iconic sites like Gyeongbokgung Palace, stroll through Insadong’s traditional arts and crafts shops, or walk around Bukchon Hanok Village for a glimpse of Korea’s historic houses. If you’re into modern culture, neighborhoods like Hongdae or Garosugil offer trendy shops, cafes, and street art that you might enjoy exploring at your own pace.
For food lovers, you can pick stops at local markets such as Gwangjang Market, where you can sample authentic street food—think bindaetteok (mung bean pancakes) or tteokbokki (spicy rice cakes). Since lunch isn’t included, you’re free to choose restaurants or stalls that appeal most to you, from casual eats to more refined dining experiences.
Outdoor and Unique Experiences
One reviewer mentioned their hiking trip in Pocheon’s Hantangang Geopark, which indicates that outside Seoul, the tour can be extended or customized to include outdoor activities. If you’re feeling adventurous, ask your guide to help plan a nature walk or scenic spot. The flexibility of this tour means that even provincial areas can be included—though North Korea is off-limits.
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What Travelers Have Said
From past experiences, travelers appreciated the personalized nature of the tour. One review notes, “We’ve been to Korea about 50 times and it takes a lot to wow us. The hiking trip in Hantangang Geopark was simply incredible.” This suggests that, with a knowledgeable guide, even repeat visitors can discover new, memorable experiences.
Another benefits of the private setup include avoiding crowded group tours and having an intimate, relaxed experience. You can stop whenever something catches your eye, take as many photos as you like, and ask your guide detailed questions about Korean culture, history, or local tips.
Practical Details
The cost of $500 for up to 6 people offers good value considering you get a private vehicle, guide, and the flexibility to craft your itinerary. The 8-hour duration means ample time to see multiple sites or focus on one or two areas deeply.
Since parking, gas, and tolls are included, there are no hidden fees—just pay for any entrance tickets or meals. Notably, the guide service is available for those who want in-depth explanations, making this a more enriching experience than self-guided exploration.
Who Would Love This Experience?

This tour is ideal for small groups or families that want complete control over their day in Seoul. If you prefer to avoid large tour buses and rigid schedules, this private service offers freedom and comfort. It’s perfect for cultural explorers, foodies, or outdoor lovers who have specific interests or want to visit off-the-beaten-path locations.
Travelers who appreciate the convenience of door-to-door pickup and drop-off will find this especially useful, especially if staying centrally or farther from popular sights. It’s also a great option for those with limited time but want to maximize their experience in Seoul.
If you’re someone who values personalized attention and prefers a stress-free, flexible itinerary, this tour ticks all the boxes. Just remember, a bit of planning ahead—sharing your interests and must-see spots—is key to making the most of your day.
The Sum Up

This private, customizable tour offers a fantastic way to see Seoul on your own terms. With the convenience of private transportation, an English-speaking guide, and complete flexibility, you can craft a day that suits your tastes without the stress of fixed schedules. The ability to visit both iconic attractions and hidden gems makes it perfect for curious, adventurous travelers wanting a more authentic experience.
The value for money is clear—eight hours of personalized service for up to six people at $500 is a compelling proposition, especially considering all inclusions like parking, gas, and tolls. Plus, the positive feedback from seasoned travelers reassures that you’re in capable hands.
This tour is best suited for small groups, families, or couples who want the freedom to explore Seoul on their own terms, with the comfort and expertise of a private guide. Whether you’re after culture, culinary adventures, or outdoor escapes, this experience can adapt to meet your needs.
If you’re looking for a stress-free, highly flexible way to discover Seoul with a trusted local guide, this private tour might just be your perfect match.
FAQ

Can I customize the itinerary during the tour?
Yes, the main selling point of this tour is its flexibility. You can decide on your stops and activities beforehand or even change plans on the day with your guide’s assistance.
What is included in the price?
The $500 fee covers private transportation, a guide, parking fees, gas, and tolls. All additional costs, such as entrance tickets and meals, are paid separately.
How do I meet the guide?
The tour starts at Seoul City Hall, a location near public transportation. Your guide will meet you there at 9:00 AM and coordinate with you about the day’s plans.
Is this tour suitable for larger groups?
It is designed for groups up to 6 people, making it ideal for small parties. Larger groups might need to book additional vehicles or inquire about group arrangements.
Are entrance fees or tickets included?
No, entrance fees are not included unless you pre-arrange specific visits. You can add these to your plans, and the guide can help you with the logistics.
What if I want to extend the tour or include other locations?
Since the experience is highly customizable, you can discuss additional locations or extended hours with your guide in advance or on the day, as long as it fits within the 8-hour window.
This private, flexible tour is an excellent way to make your Seoul visit truly your own. With a focus on ease, personalization, and authentic experiences, it’s perfect for those who want to see the city without the usual constraints of group tours.
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