Hanoi’s Ao Dai experience turns a traditional outfit into more than a quick costume change: you can wear it out among the Old Quarter’s narrow streets and, with the separate photo package, bring home professionally guided portraits. It is a hands-on way to connect your day in Hanoi with an iconic part of Vietnamese dress.
I like two things in particular: the 24-hour rental gives you time to explore at your own pace, and the photo package includes a 90-minute session with posing guidance. The shop offers styles for men and women, and customers often praise the broad choice of colors and patient help with fitting.
One practical catch: the rental requires a refundable VND 500,000 deposit per outfit, and the rental-only option does not include hair, makeup, or photography. Clothing condition and staff assistance can also vary, so check your outfit carefully before leaving.
- Key points before you book
- Choose the experience that fits your day
- Picking an Ao Dai at 23 Hang Luoc
- Getting dressed for Hanoi’s streets
- What happens during the photo package
- What the price buys, and what it does not
- Small details that can save you trouble
- Who will get the most from this experience
- Should you book the Ao Dai experience?
- FAQ
- Where is the Ao Dai rental shop?
- How long can I rent an Ao Dai?
- Does the rental-only package include hair, makeup, or a photoshoot?
- How much is the refundable deposit?
- What should I bring?
- What are the opening hours?
- What is the cancellation policy?
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Key points before you book
- A full day in traditional dress: The rental lasts 24 hours, with a VND 50,000 surcharge for each late hour.
- Two different packages: Rental only starts at US$11.59; the rental, hair and makeup, and 90-minute photoshoot package starts at US$89.09.
- A wide choice of outfits: Designs and colors are available for men and women, with children’s outfits also noted at the shop.
- A deposit is part of the plan: Bring VND 500,000 per outfit, paid onsite and returned when you bring the outfit back.
- Photographers can guide your poses: Customers have praised photographers including Lucas and Luong, though the person assigned to your session may vary.
- Check the address and clothing: The shop is at 23 Hang Luoc, Hoan Kiem. Inspect your chosen outfit before you leave.
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Choose the experience that fits your day

This activity has two distinct versions, and it is worth choosing carefully. The rental-only package gives you an Ao Dai and accessories for 24 hours, with English-speaking staff at the shop. It does not include hair and makeup or a photographer. You can wear the outfit while exploring Hanoi, take your own pictures, or arrange a separate photographer yourself.
The photoshoot package combines the Ao Dai rental with hair and makeup and a 90-minute professional session. It costs more, but the extra help matters if you want polished portraits and would rather not work out poses or locations on your own. Customers describe photographers guiding them into natural positions and taking them to photo spots around Hanoi.
Prices are shown from US$11.59 for rental only and US$89.09 for the photoshoot package. The experience summary also gives a starting price of US$12.75, so treat the displayed amount as an entry point, not a guaranteed final price for every date or package. Compare the exact package and price shown when booking.
You can also read our reviews of more photography tours in Hanoi
Picking an Ao Dai at 23 Hang Luoc

The shop is listed at 23 Hang Luoc, Hoan Kiem, in Hanoi’s Old Quarter. An address update takes effect April 16, 2026, so use 23 Hang Luoc and check the map pin rather than relying on an older location. Opening hours are listed as 8 a.m. to 8 p.m. daily.
At the shop, you can choose from styles for men and women. Some customers also note children’s options. The designs span different colors, with pastel shades receiving particular praise. Staff may help you find a suitable size and style, but the amount of assistance is not guaranteed: some people describe patient, warm service, while others felt left to choose on their own.
Give yourself time to browse and try on the outfit. The shop has been described as small, and one person found it hot inside while choosing clothes. Going early may give you more time to look through the selection before your plans for the day begin.
Fit deserves attention. The Ao Dai is a long tunic worn over trousers, and the overall effect depends on the cut and length. One taller customer could not find trousers long enough, so check the trousers as well as the tunic before settling on an outfit. Inspect seams, fabric, and cleanliness, too. Most comments describe attractive, well-kept clothes, but a few people noted yellowing, loose threads, or an unpleasant odor.
Getting dressed for Hanoi’s streets

The rental is for 24 hours, which makes this more flexible than a short studio visit. You can change into the outfit at the shop, then wear it around Hanoi before returning it. That extra time is useful if you want pictures at more than one spot or simply prefer to explore without watching the clock.
Bring the right undergarments and shoes. Women are advised to wear light-colored underwear, such as white, beige, or nude shades, to avoid it showing through lighter fabric. Men are advised to bring sneakers and long trousers, with black or white recommended. The shop provides accessories, but your shoes and undergarments are your responsibility.
The outfit can make a day of sightseeing feel more deliberate. Rather than posing for one quick picture and changing back, you have time to walk through the Old Quarter and choose moments that suit you. Just remember that the streets are busy, and a long formal outfit may require more care than ordinary walking clothes. Take care around traffic and keep your belongings with you.
What happens during the photo package

The photoshoot package starts with outfit selection, then hair and makeup, followed by a 90-minute shoot. The stylist helps complete the look, and the photographer offers pose and positioning guidance. That coaching is especially useful if you feel awkward in front of a camera or are unfamiliar with the Ao Dai’s lines and movement.
The shop’s staff and photographers have been praised for making the process feel comfortable. Names that appear in accounts of past sessions include makeup artists Alice and Nga, and photographers Lucas and Luong. These are not guaranteed assignments, but they give you a sense of the team members customers have encountered. People describe careful makeup, clear posing instructions, and photographers who suggest locations that fit the outfit.
The Old Quarter is the natural setting for the experience, with its lanes and historic character. The specific route is not fixed in the information provided. Some customers have chosen locations such as the Temple of Literature, while another session moved to a cafe when bad weather ruled out an outdoor shoot. Ask about your preferred location before the session, and keep a little flexibility in case conditions change.
A 90-minute session gives the photographer time to work through poses and settings, but it is not a full-day photography tour. If you have a particular landmark in mind, raise it in advance rather than assuming it is included. Photo delivery timing is not specified, so ask the shop how and when you will receive your finished images.
What the price buys, and what it does not

The rental-only price is low for a 24-hour outfit hire, especially if you want the freedom to take your own pictures throughout the day. You also get accessories and access to English-speaking staff. The trade-off is that you handle your own hair, makeup, photography, and location planning.
The photoshoot package is a larger spend, but it bundles the main pieces needed for a finished portrait: Ao Dai, hair and makeup, and a professional 90-minute session. Customers have particularly praised makeup artistry and pose coaching. For a special occasion, a couple’s trip, or a family keepsake, those services can make the higher price worthwhile.
Do not confuse the two packages. Although the general description mentions makeup and a professional photoshoot, the package details separate those services from rental only. Hair and makeup and photography are not included in the basic rental. Confirm what is included in the specific option you book.
A VND 500,000 refundable deposit is required for each outfit, paid onsite and returned when the outfit is returned. It is a deposit, not part of the rental price, but you need to have it available. One customer arrived without enough VND and could not rent, so carrying Vietnamese dong is the safest plan. Keep the deposit slip safe, too, since it may be needed to verify your return.
Small details that can save you trouble

Arrive 10 minutes before your scheduled time. Late arrivals and no-shows are not refundable, and the voucher is valid only on its specified date and time, if one is stated. Changes are allowed until 24 hours before the activity, subject to exclusions for certain passes, presales, freebies, and vouchers that have not yet been issued.
Return the outfit on time. Late returns cost VND 50,000 per hour, so note your deadline when you collect it. The 24-hour rental is generous, but it is not an open-ended hire.
The shop has lockers, according to one customer, but that does not necessarily mean there is a secure place for every valuable. Keep important items with you unless the staff clearly explain a storage option. Participants who appear intoxicated may be refused service without a refund.
Children aged 12 and older are charged the adult rate. The shop’s clothing selection has been described as including children’s outfits, but the age-based pricing is the key point to check when booking.
Who will get the most from this experience

The rental-only option suits you if you enjoy taking your own photos and want time to wear traditional clothing around the Old Quarter. It also works well if you already have a photographer or are comfortable asking a companion to take pictures. The 24-hour period gives you breathing room, and the outfit itself becomes part of the day rather than a brief studio prop.
Choose the photoshoot package if you want professional portraits without organizing each detail yourself. The makeup, styling, location suggestions, and pose coaching are its strongest practical advantages. It is a good fit for solo visitors, couples, or families who want a keepsake and may not feel at ease directing a camera session.
This is less suited to you if you need a guaranteed level of hands-on help at every step, have very specific fit needs, or cannot manage the refundable deposit. The shop experience can be uneven, and clothing condition should be checked before you head out. A little preparation can prevent most avoidable frustrations.
Should you book the Ao Dai experience?

I would book it if wearing Vietnamese traditional dress is part of the Hanoi day you want, and I would choose the package based on how much help you need. Rental only is an affordable way to enjoy the outfit for a full day; the photo package is the better value if you want hair, makeup, and a guided portrait session together.
Before you go, bring the deposit in VND, wear the recommended undergarments or trousers, arrive early, and inspect the outfit carefully. If you want professional photos, confirm the package and ask about locations and image delivery. With those details settled, this can be a memorable, personal way to bring Hanoi’s streets into your travel album.
Ao Dai Rental & Professional Photoshoot in Hanoi Old Quarter
“Experience: ⭐️⭐️⭐️⭐️⭐️ Location: ⭐️⭐️⭐️⭐️⭐️ Facilities: ⭐️⭐️⭐️⭐️⭐️”
FAQ
Where is the Ao Dai rental shop?
The meeting point is 23 Hang Luoc, Hoan Kiem, Hanoi. The address update takes effect April 16, 2026. Check the map pin before setting out.
How long can I rent an Ao Dai?
The rental period is 24 hours. Late returns incur a surcharge of VND 50,000 per hour.
Does the rental-only package include hair, makeup, or a photoshoot?
No. The rental-only option includes the Ao Dai, accessories, and English-speaking staff. Hair and makeup and the 90-minute photoshoot are part of the separate photoshoot package.
How much is the refundable deposit?
The onsite deposit is VND 500,000 per outfit. It is returned when you bring the outfit back.
What should I bring?
Women are advised to bring light-colored undergarments, such as white, beige, or nude. Men are advised to bring sneakers and long trousers, preferably black or white.
What are the opening hours?
The shop is listed as open daily from 8 a.m. to 8 p.m.
What is the cancellation policy?
You can receive a full refund if you cancel at least 24 hours before the activity date, based on local destination time.
































