Exploring Seoul’s vibrant food scene often involves visiting modern restaurants or trendy street food stalls, but for those craving something more authentic and lively, a visit to Noryangjin Fish Market is a must. This guided dinner tour offers a chance to see Korea’s largest seafood marketplace and enjoy a freshly prepared seafood meal, all with the guidance of local experts. While I haven’t personally experienced this tour, the detailed reviews and excellent ratings make it clear that it’s a fantastic way for travelers to connect with Korean culinary culture on a deeper level.
What makes this experience stand out? First, you get to explore a bustling market filled with an incredible variety of seafood; second, it combines shopping and dining in a seamless way, allowing you to pick out your own fresh seafood; and third, the guided aspect ensures you learn about local seafood traditions from knowledgeable guides. That said, one consideration is the exclusion of crab and lobster, which might be missed by seafood aficionados. This tour is perfect for adventurous eaters, seafood lovers, or anyone wanting an authentic slice of Seoul’s vibrant food scene.
- Good To Know
- Exploring Seoul’s Noryangjin Fish Market – What’s It All About?
- Market Tour and Seafood Selection
- From Market to Plate
- Dining Experience and Authentic Flavors
- What’s Included and What’s Not?
- The Practical Details
- How It Works
- What You Should Know Before Booking
- Extra Tips
- Authenticity and Value
- What Others Say
- The Sum Up
- FAQ
Good To Know

- Authentic Market Experience: See and select seafood at Seoul’s largest fish market, gaining insight into local trading practices.
- Guided Selection & Cooking: A knowledgeable guide helps you choose your seafood, which is then cooked for you in a local restaurant.
- Local Dining Atmosphere: Enjoy your meal in an informal, lively setting that captures Seoul’s seafood culture.
- Focused on Freshness & Variety: The market handles up to 300 tons of fish daily, offering a wide seasonal selection.
- Value for Money: At $123 per person, this experience combines sightseeing, shopping, and a delicious dinner.
- Limited Group Size: Small groups (up to 9) foster an intimate, personalized experience.
Exploring Seoul’s Noryangjin Fish Market – What’s It All About?

The Noryangjin Fish Market isn’t just a place to buy seafood; it’s a vibrant hub of activity where the city’s fishermen, traders, and chefs come together. This tour begins right at the heart of it all, at Noryangjin Station Exit 7, where your guide will meet you, ready to introduce you to the market’s bustling scene.
Market Tour and Seafood Selection
As you step into the market, you’ll be enveloped by the aroma of fresh fish, shellfish, and other seafood. Handling almost half of Seoul’s fish trade volume, the market is a spectacle of energy, with vendors displaying their catches in colorful tanks and stalls. Your guide, whose expertise is highlighted by reviews like Michael’s praise for their insight into Korean seafood culture, will help you navigate the options.
You’ll be invited to pick out seasonal seafood, with the guide suggesting varieties that best fit the time of year. The selection includes fish, squid, octopus, and more—though crab and lobster are notably absent from the experience. Lacey’s comment about paying extra for crab shows that some vendors might be flexible if you’re eager to indulge.
From Market to Plate
Once you’ve selected your seafood, it’s off to a nearby restaurant within the market complex. Here, the cooking fee is included, and you can expect your guide to oversee the preparation. The process is straightforward but exciting: your seafood is cleaned, cooked, and seasoned, ready to be enjoyed in a lively, informal setting.
Dining Experience and Authentic Flavors
The dinner itself is a highlight—fresh, expertly prepared, and steeped in local flavor. Reviewers like Neika describe it as a “wonderfully delicious experience,” noting the variety of seafood dishes they wouldn’t have known to order without guidance. It’s a chance to taste Korean seafood staples and challenge your palate with new tastes, such as octopus—something Michael found surprisingly memorable.
More Great Tours NearbyWhat’s Included and What’s Not?
The tour covers seafood (excluding crab and lobster), the cooking fee, and a guide to help you navigate the market and meal. It’s important to note that while the guide assists in selecting the seafood, crab and lobster are not included—though, as Lacey’s review suggests, there’s an opportunity for an extra charge if you wish to include them.
The experience lasts approximately two hours, making it a manageable addition to your day. The small group size (up to 9 people) ensures a more personal and engaging atmosphere, with plenty of opportunities to ask questions and learn about Korean seafood practices.
The Practical Details

How It Works
- Meeting point: Noryangjin Station Exit 7.
- Duration: Around 2 hours (check availability for specific times).
- Price: $123 per person—offering a combined experience of market exploration and dinner.
- Group size: Limited to 9 participants for a more intimate experience.
- Language: Guided in English, making it accessible for international travelers.
What You Should Know Before Booking
No pets are allowed, and the tour is designed for those comfortable with a lively market environment. While the experience includes specific seafood, the guide will handle the selection process, so expect some surprises. The tour is flexible and offers full refunds if canceled 24 hours in advance, providing peace of mind if your plans change.
Extra Tips
- Arrive on time at Noryangjin Station Exit 7.
- Be prepared for a sensory overload—sounds, sights, and smells are all part of the experience.
- Bring cash or card for additional seafood or extras not included in the package.
- Wear comfortable shoes—markets involve some walking and standing.
Authenticity and Value

Compared to typical guided food tours, this experience emphasizes local culture, market sights, and fresh food rather than just tasting in a restaurant. The guides’ knowledge adds depth, helping you understand the significance of seafood trading in Seoul.
Considering the price, you’re getting more than just a meal—you’re gaining insight into Korea’s seafood commerce, trying seasonal catches, and experiencing a lively market scene. The reviews confirm that many travelers find this to be an authentic and memorable way to spend a few hours in Seoul.
What Others Say
Lacey appreciated the opportunity to pay extra for crab, adding a special touch to her meal, while Michael was impressed by how much he learned about Korean seafood practices and was even brave enough to try octopus. Neika called it a “wonderfully delicious experience,” highlighting the variety of seafood dishes she’d never have ordered alone. These insights suggest that the tour isn’t just about eating—it’s about culture and trying new things.
The Sum Up

This guided seafood tour at Noryangjin Fish Market offers an authentic peek into Seoul’s vibrant seafood culture. It’s ideal for travelers who want to see the bustling market scene, learn about local trading practices, and enjoy a freshly prepared seafood meal in a lively environment.
The inclusion of a knowledgeable guide, the opportunity to select your own seafood, and the chance to savor it in an informal setting make this experience stand out. It’s a fantastic choice for food lovers, curious travelers, or anyone wanting a true taste of Seoul’s culinary heart.
While it may not satisfy those craving crab or lobster, the wide variety of seasonal seafood and the insights offered by guides like Minho (a reviewer’s favorite) ensure a memorable, educational, and delicious outing. If you’re after an authentic, immersive experience that combines sightseeing with culinary adventure, this tour is worth considering.
FAQ

Is the seafood selection pre-determined?
No, your guide helps you pick out seasonal seafood from a wide array of fresh options available at the market.
Does the tour include crab or lobster?
No, the tour covers seafood excluding crab and lobster, though you might pay extra if you want to add these on.
How long does the entire experience last?
It lasts approximately 2 hours, including exploring the market and dining.
Where do I meet the guide?
At Noryangjin Station Exit 7, which is a convenient and central location.
Is the tour suitable for non-English speakers?
The tour is guided in English, so a basic understanding will help you get the most out of it.
Can I cancel if my plans change?
Yes, full refunds are available if canceled at least 24 hours beforehand.
In essence, this tour offers much more than just a meal; it’s a window into Seoul’s seafood trading life, a chance to taste fresh catches, and an educational experience that highlights local culture and culinary traditions. Perfect for adventurous eaters and curious travelers looking to deepen their understanding of Korean food.
You can check availability for your dates here: More Great Tours Nearby