Traveling to Seoul and craving an authentic cultural experience? Renting a Hanbok at Hanboknam Premium Store is often touted as a must-do for visitors wanting a picture-perfect moment amid Korea’s storied streets. While we haven’t personally donned their hanbok, reviews and detailed descriptions paint a picture of a luxurious, well-organized, and genuinely memorable way to step into traditional Korean fashion.
What makes this experience stand out? First, the vast selection of around 1,000 beautiful Hanbok, including the latest seasonal designs. Second, the premium quality of the attire, especially the more luxurious options suited for photography or special occasions. Third, their inclusive services, like free hairstyling and accessories, which streamline the process. The main consideration? For some, the cost of around $36.10 per person might seem steep compared to simpler rental options, but the quality and experience aim to justify the price. This tour suits travelers seeking a stylish, authentic, and hassle-free Hanbok experience, especially those eager to capture beautiful photos.
- Good To Know
- Exploring the Hanboknam Premium Store Experience
- Location and Accessibility
- The Selection: Styles, Sizes, and New Releases
- Quality and Design
- Fitting and Try-On Process
- Hair and Accessory Styling
- Time and Cost Considerations
- Price and Value
- The Practicalities: Booking, Policies, and Tips
- Authenticity and Experience: What the Reviews Reveal
- The View and Photo Opportunities
- The Sum Up: Who Should Consider This Experience?
- FAQ
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Good To Know

- Extensive Selection: Nearly 1,000 Hanbok styles, including children’s options and seasonal new designs.
- High-Quality Premium Line: Designed explicitly for photography, with wedding, layered, and character-inspired Hanbok.
- Inclusive Services: Free hairstyling, with the option to add accessories at extra cost.
- Convenient Location: At Gyeongbokgung, one of Seoul’s most iconic spots, perfect for sightseeing afterward.
- Flexible Sizes: From XS to XXL for women, and S to XXL for men, accommodating most travelers.
- Booking in Advance: Average reservation is made 71 days ahead, underscoring popularity.
Exploring the Hanboknam Premium Store Experience

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Location and Accessibility
The Hanboknam Premium Store is conveniently situated at Gyeongbokgung, a top destination for anyone eager to explore Seoul’s royal past and traditional architecture. The store spans from the 1st basement to the 2nd floor—signaling its vast inventory and modern setup. If you’re arriving via public transport, you’ll find the location near multiple transit options, making it easy to incorporate into your day of sightseeing.
The Selection: Styles, Sizes, and New Releases
Once inside, the sheer number of Hanbok options—about 500 available at any given time—means there’s something for all. Whether you’re after a classic, elegant look or a trendy layered skirt, the store caters to diverse tastes. Children’s Hanbok are also available from age 1, making this experience family-friendly.
New designs rotate seasonally, so you’ll find the latest trends and characters from popular K-dramas, appealing to younger visitors or fans of Korean pop culture. The premium collection is especially curated for those wanting a stunning, flattering look perfect for photos.
Quality and Design
Unlike the often flashy lace or overly cartoonish character Hanbok at budget stores, the Premium Hanbok here emphasizes craftsmanship, elegance, and form. Options include wedding Hanbok, layered skirts (called galrae skirts), and can-can skirts, giving a more luxurious and authentic appearance. Reviewers note these are “most suitable for photography” because they hold their shape well and look beautiful in pictures.
Fitting and Try-On Process
You can try on up to two different Hanbok styles, giving you a chance to decide on your favorite. Staff are said to be friendly and professional, guiding you through the fitting process efficiently. The size range from 44 to 99 for women and 90 to 115 for men ensures most visitors will find a good fit—though some reviews mention that sizing might be tight for plus-sized travelers, so booking in advance is advised for specific needs.
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Hair and Accessory Styling
One of the store’s standout features is the free hairstyling service, which complements the overall look. Additional fees apply if you want to use fake hair or extra styling options. Reviewers highlight that their stylists are skilled, and your hair will be styled to match the Hanbok, making your photos look perfect. Remember to arrive with freshly dried hair and no sunscreen or makeup layers, as this can interfere with hairstyling.
Time and Cost Considerations
The rental duration is approximately two hours, which is ample time for photos, sightseeing, and outfit changes. If you opt to keep the Hanbok longer, extra charges apply—3,000 KRW per 10 minutes for premium Hanbok, and more for wedding Hanbok. This is worth noting if you plan to spend a leisurely day exploring Seoul’s streets or the palace grounds.
Price and Value
At $36.10 per person, this experience is on the higher end of typical Hanbok rentals, but you’re paying for the premium quality, variety, and the convenience of a one-stop shop near major attractions. Many reviews mention that the attire is “beautiful and perfect for photos,” making the cost seem reasonable if your goal is memorable souvenirs or social media-worthy shots.
The Practicalities: Booking, Policies, and Tips
Booking is straightforward with a mobile ticket, and most travelers book about 2-3 months in advance—testament to its popularity. The store is near public transport, but parking and hotel transfers are not included, so plan accordingly.
You’ll need to bring a valid ID card, essential for rental verification. If you’re opting for a 1-day rental, remember to return the Hanbok by closing time to avoid extra charges.
For makeup and hairstyling, arrive with your skin and hair prepared as instructed to avoid additional fees or delays. Additional charges apply if you wish to use fake hair or prolong your rental.
Authenticity and Experience: What the Reviews Reveal

From the personal accounts, it’s clear that the quality of the Hanbok and the professionalism of staff are key strengths. One reviewer appreciated the “beautiful, elegant designs, especially the layered skirts,” and noted that the store’s range of sizes helped them find a perfect fit. Another commented that the “Hairstyling was quick and professional, and the staff made sure I looked photogenic.”
Some travelers also appreciated the cleanliness and organization of the store, which contributed to a smooth experience. The variety of accessories, from traditional hairpieces to modern touches, allows customization and enhances the overall look.
The View and Photo Opportunities
Since the store is located at Gyeongbokgung, you’re practically guaranteed stunning backdrops for photos, whether in front of the palace, the historic gates, or the surrounding streets. Several reviews mention that the best photos were taken immediately after styling, with some even saying their social media photos looked like professional shoots.
The Sum Up: Who Should Consider This Experience?

If you’re after high-quality, beautifully designed Hanbok, and want the convenience of a professional styling and a wide variety of options, this rental is a strong choice. It’s especially ideal for travelers who want to capture stunning photos and appreciate the finer details of traditional Korean dress.
Families, couples, and solo travelers alike will find this experience offers great value for the quality and service. However, those on a strict budget might find other rental options more suitable, as the premium nature comes at a higher price point.
Overall, Hanboknam Premium Store provides a memorable way to step into Seoul’s cultural fabric, with the added bonus of looking fantastic in every shot.
FAQ

Do I need to book in advance?
Yes, most travelers book about 71 days in advance to secure their preferred style and size, especially during peak seasons.
Can I try on more than one Hanbok?
Yes, you can try on up to two Hanbok styles during your rental session.
What sizes are available?
Women’s sizes range from XS to XXL, and men’s from S to XXL, accommodating most body types.
Are children’s Hanbok available?
Yes, children’s sizes start from age 1, making it family-friendly.
What’s included in the rental price?
The price includes Premium Hanbok and a Premium Inner Skirt, plus free hairstyling.
Are accessories included?
Accessories are available for rent separately, with some options included in the package, and additional services offered.
What if I want to keep the Hanbok longer?
Extra charges apply—3,000 KRW per 10 minutes for premium Hanbok and more for wedding styles.
Is this experience suitable for photography?
Absolutely, the premium Hanbok is designed for photos, and many reviews highlight the beautiful results.
Do I need to bring anything?
Bring your ID card, and arrive with clean, dry hair and skin free of sunscreen or makeup layers.
Can I cancel my booking?
Yes, free cancellation is available up to 24 hours before the booking, with full refunds.
In summary, renting Hanbok at Hanboknam Premium Store offers a polished, convenient, and stylish way to enjoy Seoul’s cultural sights. With a vast selection, excellent service, and the chance to look picture-perfect, it’s a worthwhile experience for anyone wanting to add a touch of traditional elegance to their trip.
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