Visiting the Netherlands, especially the Zaanse Schans area, offers so much more than just iconic windmills. One hidden gem that stands out is the Brouwerij HOOP Tour and Tasting, an experience that combines authentic craft brewing with local history and warm hospitality. While I haven’t personally taken this tour, reviews and detailed descriptions paint a picture of an engaging, authentic, and well-structured experience.
What makes this tour particularly appealing? First, the knowledgeable guides make the process accessible and fun, sharing insights into each step of brewing. Second, the variety of four signature beers provides a genuine taste of local craftsmanship, each with its own character. Third, the personalized, non-mass-market vibe — helped by a small group setting — ensures you don’t feel like just another tourist.
A potential consideration is that the tour lasts only about an hour, which might feel a bit quick for those wanting a more in-depth brewing adventure. Also, since it’s located in Oud-Zaandijk near Zaanse Schans, transportation arrangements are on your own. Still, if you love discovering authentic local flavors and enjoy learning in a friendly setting, this experience should be a top pick.
This tour is perfect for beer lovers, those interested in local traditions, and anyone seeking a cozy, off-the-beaten-path activity near Amsterdam.
Good To Know

- Authentic craft brewing experience with knowledgeable guides
- Tasting of four distinct beers accompanied by snacks like bitterballen and nuts
- Insight into the brewing process and local brewing traditions
- Small, personal group ensuring individual attention and a relaxed atmosphere
- Close to Zaanse Schans, making it easy to combine with sightseeing
- Accessible for most, with wheelchair accessibility and English-speaking guides
An In-Depth Look at Brouwerij HOOP Tour and Tasting

If you’re visiting the Zaanse Schans region and craving a taste of Dutch craftsmanship beyond the windmills and traditional houses, the Brouwerij HOOP Tour and Tasting is a worthwhile stop. Located in Oud-Zaandijk, this brewery has gained recognition for its warmth, authenticity, and the passion of its guides, making it more than just a quick tasting session.
Enjoying the local flavors? More Zaandijk food experiences we've written about
The Tour: A Step Into Brewing
The guided tour begins at the brewery itself, where you’ll meet your guide, who is often described as passionate and engaging. From the outset, the focus is on demystifying the brewing process. You’ll learn about how the brewery chooses its ingredients, the different stages of fermentation, and the bottling process.
Multiple reviews highlight that guides like “the young man” took their time to explain everything clearly and enthusiastically, making the experience accessible even for those new to beer brewing. Expect to see equipment up close and hear stories about the brewery’s philosophy, emphasizing craftsmanship and local heritage.
What Makes the Tour Special?
The small group size — praised for being less mass-market and more personal — really enhances the experience. One reviewer mentioned it felt intimate and genuine, with the guide taking the time to answer questions thoroughly. This relaxed setting allows for a deeper understanding of each beer’s story, whether inspired by local culture or innovative flavors.
The Tasting: Four Beers and Tasty Pairings
After the tour, the fun continues in the Experience Room, where you can sample four of Brouwerij HOOP’s signature beers. Each brew offers a distinct profile, from hoppy and bitter to smooth and malty, giving you a well-rounded perspective on their craft. One reviewer described the beers as “full of flavor and character,” which speaks to the brewery’s emphasis on quality and originality.
The tasting is complemented by bitterballen — a classic Dutch snack, which reviewers noted as a delightful pairing — and crunchy nuts, perfect for cleansing your palate. Water is also provided, ensuring you can fully appreciate each sip.
More Great Thing To Do NearbyValue for Money and Overall Experience
Compared to larger brewery tours, this experience offers excellent value, especially considering the personal attention, insightful commentary, and quality of the beers. The duration of around an hour strikes a good balance — enough time to enjoy tasting and learn about brewing without feeling rushed.
Accessibility and Practicalities
The tour is wheelchair accessible, making it accessible for most visitors. You should arrive a few minutes early at the brewery’s main entrance to ensure a prompt start — staff are welcoming and ready to assist. Booking in advance is recommended, and flexible cancellation policies allow for peace of mind if your plans change.
Who Will Love This Tour?
This experience is ideal for beer enthusiasts eager to understand the craft behind Dutch brews. It’s also perfect for travelers who prefer a more intimate, authentic activity rather than large commercial tours. If you’re staying near Zaanse Schans or planning a day trip from Amsterdam, it makes for a fantastic, laid-back addition.
Why This Tour Stands Out

While many brewery visits can feel commercial and impersonal, Brouwerij HOOP breaks that mold. The emphasis on personal stories, local traditions, and genuine craftsmanship makes this a memorable activity. The reviews reinforce how guides like “the young guy” go above and beyond to make each guest feel involved and appreciated.
The close proximity to Zaanse Schans makes it an excellent pairing, especially after a morning exploring windmills and traditional Dutch houses. You can enjoy a relaxed afternoon, savoring local beers with the backdrop of historic scenery.
Final Thoughts

The Brouwerij HOOP Tour and Tasting offers a welcoming, insightful look into Dutch craft beer. It’s best suited for those looking for an authentic, small-group experience where quality and storytelling matter. You’ll enjoy learning about brewing, sampling excellent beers, and discovering a little more about the local culture.
Given the positive reviews for guides and value, it’s a smart choice for anyone wanting to combine fun, education, and flavor in a cozy setting. Its authenticity and personal touch make it stand out among many tourist-heavy activities in the area.
If you’re seeking a relaxed, engaging, and tasty activity that celebrates local brewing traditions, this tour should be on your list.
FAQ

Is the tour suitable for beer novices?
Absolutely. Guides take the time to explain each step of the brewing process clearly, making it friendly even for those unfamiliar with beer brewing.
How long does the tour last?
The experience lasts about one hour, including the guided tour and tasting session.
Are there any age restrictions?
Yes, the tour is not suitable for children under 18 years. It’s aimed at adults who want to enjoy and learn about craft beers.
Is the brewery accessible for wheelchairs?
Yes, the tour is wheelchair accessible, making it inclusive for most visitors.
What’s included in the price?
The price covers the guided brewery tour, a tasting of four craft beers, and snacks like bitterballen and nuts.
Do I need to bring my own drinks or food?
No, all tasting beverages and snacks are included. You might want to bring ID for age verification.
Can I cancel or reschedule?
Yes, you can cancel up to 24 hours in advance for a full refund or opt to reserve now and pay later.
Where do I meet for the tour?
At the main entrance of Brouwerij HOOP in Oud-Zaandijk. Arrive a few minutes early to ensure a timely start.
Is transportation included?
No, transportation to and from the brewery is not included. You’ll need to make your own arrangements.
In summary, the Brouwerij HOOP Tour and Tasting is a small-group, authentic experience that combines storytelling, craftsmanship, and great local beer. It’s a fantastic way to deepen your appreciation for Dutch brewing culture, especially when paired with a visit to Zaanse Schans. This tour offers real value, memorable insights, and a cozy atmosphere that any beer lover will appreciate.
You can check if your dates are available here:More Food & Drink Tours in Zaandijk
More Tours in Zaandijk
More Tour Reviews in Zaandijk
- Zaanse Schans: Wine Tasting with Chateau Amsterdam
- Zaanse Schans: Beer Tasting Experience at Brewery HOOP
- Zaandijk: Chocolate making demonstration & tasting
- Zaandijk: Dutch Traditional 2 course Lunch including drink
- Zaandijk : Dutch Chocolate Making Workshop
- Zaandijk: Chocolate Walkabout Tour & Chocolate Tasting
