Taking a day trip from Guadalajara to the heart of Mexico’s tequila country sounds enticing, and the Tequila Loreta Travel&Tour promises just that. While reviews are mixed—some travelers praise the stunning views and lively atmosphere, others report organizational hiccups—the experience offers a taste of authentic tequila culture combined with scenic vistas and local charm.
What we love about this tour is its small group setting, which creates a more intimate atmosphere; the breathtaking panoramic swing overlooking the Tequila Volcano; and the chance to sample different tequilas and liquors at the factory. However, a key consideration is that one review highlights a disappointing failure of the tour operator to pick up a guest, which reminds us to always double-check reservation details.
This tour is ideal for first-time visitors wanting a quick overview of Tequila’s sights, tequila enthusiasts eager to sample multiple brands, or travelers seeking a lively, authentic experience in a compact format. Let’s explore what you can expect at each stage of this day trip.
- Scenic Views: The panoramic swing offers a perfect photo opportunity with Tequila Volcano in the background.
- Authentic Factory Visit: Learn about tequila production and taste several varieties at the Casa GONZALES distillery.
- Cultural Charm: Free time in Tequila town allows for shopping, taking photos, and tasting local cuisine.
- Live Entertainment: End the day at Cantaritos El Güero with live music and more tequila shots.
- Group Size & Guides: Small groups (up to 10 people) and bilingual guides help personalize the experience.
- Value for Price: At $136 per person, the tour combines transportation, several tastings, and unique viewpoints, making it a solid option for a day trip.
Seamless Pickup and Transportation

Your adventure begins with a 10:00 a.m. pickup in front of the Riu Plaza Guadalajara hotel, making it convenient if you’re staying in or near the city center. Loreta Travel arranges private transportation, which means you skip the hassle of navigating public transit and can relax from the start. The small group size (limited to 10 participants) ensures a more personalized feel, with the guide able to engage directly with each guest.
You can check if your dates are available here:Tequila Factory Visit at Casa GONZALES

The tour’s first highlight is the visit to Casa GONZALES, a well-regarded tequila distillery. Here, you’ll learn about the entire production process, from harvesting agave to distillation. Expect a thorough explanation that appeals to both tequila novices and connoisseurs alike. At the end of the tour, you’ll enjoy four tequila tastings plus two additional liquors, which are included in the price and add great value.
One guest reviewer noted that the service was excellent and the guide was very friendly and accommodating. This suggests the guide’s role as a facilitator who makes the experience engaging and informative. Be aware that the tasting experience is a highlight for many, especially if you enjoy discovering the nuances of different tequila styles.
Find more activities and experiences we've covered in Amatitan.
The Panoramic Swing and Agave Fields

After the factory visit, you’ll head to one of the most Instagram-worthy spots: the panoramic swing that overlooks the Tequila Volcano. The views here are genuinely stunning, and the swing provides a fun and memorable photo opportunity. Accompanying this are visits to the Agavero viewpoint and walk, where you can take in sprawling fields of agave—crucial for understanding the landscape that produces Mexico’s iconic spirit.
The views from this spot are often cited as the best part of the tour, with many travelers appreciating the chance to see the volcanic landscape up close. Just be sure to bring your camera and some sunscreen, as the open sky leaves little shade.
Exploring the Town of Tequila

Next, you arrive in the magical town of Tequila. Here, you’ll have free time to explore, shop, and grab a bite. The Tequila sign is a popular photo spot, and there’s an opportunity to browse local stores for souvenirs and artisanal products. Many visitors comment on the lively atmosphere, especially if you visit on a weekend when the town buzzes with visitors.
One reviewer appreciated the free time, which allows for spontaneous adventures—whether you want to linger over a local snack or snap some photos. The tour also includes a visit to Cantaritos El Güero, a lively spot with live music where you can enjoy more tequila and soak in the local vibe.
Final Notes and Considerations

While the tour offers a good mix of activities, one critical review from a traveler in August 2025 mentions a significant lapse: “No llegaron por nosotros, dijeron que no tenían la reservación y luego que mandaban un auto pero sin estar en grupo.” This highlights that organizational issues can occur, so it’s wise to confirm your reservation and perhaps arrive early.
The cost of $136 per person covers transportation, multiple tastings, and entry fees, making it a reasonable price for those looking to pack a lot into a single day. However, it’s not a full deep-dive into tequila culture, so if you want a more comprehensive or exclusive experience, you might need additional tours.
This experience is perfect for quick, accessible introductions to tequila and Tequila town. It’s well-suited for first-timers, groups looking for a lively atmosphere, and those wanting great photo opportunities. Travelers who enjoy scenic views and casual tastings will find this tour hits the right notes.
However, if you’re a serious tequila enthusiast seeking an in-depth exploration or prefer a highly organized, fail-safe experience, you might want to weigh the possibility of organizational hiccups or look for more tailored options. Also, pregnant women should note that the tour involves alcohol tastings and could be unsuitable.
This tour offers a compact, lively peek into Mexico’s tequila culture, combined with picturesque landscapes and a bustling town atmosphere. It’s an accessible way to see the volcanic scenery, learn about tequila production, and enjoy some fun moments with a small, friendly group.
While some organizational issues have been reported, the overall experience seems to deliver on its promise of scenic views, tastings, and local charm. The inclusion of multiple tastings and visits to key viewpoints makes it good value, especially considering the transportation and guided experience are covered.
If you’re after a light, engaging introduction to Tequila’s sights and flavors, this tour will serve you well. Just remember to confirm your reservation and be prepared for a lively, somewhat informal adventure that highlights Tequila’s vibrant spirit.
What time does the tour start?
The tour begins with a pickup at 10:00 a.m. in front of the Riu Plaza Guadalajara hotel, so plan to be ready around that time.
How do I get to the meeting point?
The pickup is at the Riu Plaza Guadalajara hotel; most travelers find it convenient if they’re staying nearby.
Is there a limit to the group size?
Yes, the tour is designed for small groups, limited to 10 participants, which helps keep things intimate and personalized.
What should I bring?
Comfortable shoes, a camera, sunscreen, and water are recommended to make the most of the day.
Are there any restrictions?
Yes, weapons, sharp objects, bikes, glass, fireworks, fire-making tools, and going barefoot are not allowed, mainly for safety reasons.
Can pregnant women join this tour?
No, due to the alcohol tastings involved, this tour is not suitable for pregnant women.
What’s included in the price?
Transportation, a bilingual guide, four tequila tastings at the factory, two liquor tastings, free tequila shots during the trip, visits to viewpoints, free time in Tequila town, and entry to Cantaritos El Güero.
What if I need to cancel?
Cancellations are allowed up to 24 hours in advance for a full refund, providing some flexibility if your plans change.
Is the tour bilingual?
Yes, guides speak both Spanish and English, making it accessible for a diverse range of travelers.
Visiting Tequila with Loreta Travel&Tour offers a fun, scenic, and flavorful way to experience Mexico’s national spirit and its stunning surroundings. While organizational hiccups aren’t unheard of, most travelers find the highlights—views, tastings, and local charm—well worth the price. Just remember to confirm your reservation and go with an open mind for a lively day of tequila, culture, and breathtaking scenery.
You can check if your dates are available here:More Tours in Amatitan
- Guadalajara: Premium Tequila Tour With Tastings and Pairings
- From Guadalajara: Tequila Factory and Panoramic Swing Tour
- From Guadalajara: VIP Tequila Tour
- Tequila Full-Day Discovery Tour of Amatitan
- Tequila:Tour Experience, Feel, Taste, Smell. Tequila
- From Guadalajara: Tequila Factory and Panoramic Swing Tour
More Tour Reviews in Amatitan
- Guadalajara: Premium Tequila Tour With Tastings and Pairings
- From Guadalajara: Tequila Factory and Panoramic Swing Tour
- From Guadalajara: VIP Tequila Tour
- Tequila Full-Day Discovery Tour of Amatitan
- Tequila:Tour Experience, Feel, Taste, Smell. Tequila
- From Guadalajara: Tequila Factory and Panoramic Swing Tour
