See Diamonds In Style Tour

Introduction: A Sparkling Experience That Shines Bright

We haven’t taken this tour ourselves, but based on detailed reviews and official descriptions, the See Diamonds In Style Tour at GASSAN offers a fascinating glimpse into the diamond industry right in the heart of North Holland. It’s a perfect choice for travelers who want to combine a brief but informative overview of diamond craftsmanship with a touch of luxury and local heritage.

What really draws us in are the small-group format that promises personalized attention, the insider explanations of the GASSAN 121 cut, and the chance to enjoy champagne while browsing in a showroom filled with stunning jewelry and watches. Plus, the visit to the in-house Rolex Boutique adds a dash of high-end glamour. One thing to keep in mind: this is a short, 45-minute guided experience—so if you’re expecting an in-depth workshop, this might be more of an overview than a deep-dive.

This tour is ideal for those who love luxury shopping, are curious about diamonds, or simply want a memorable, elegant activity during their Amsterdam visit. It’s especially suited for small groups seeking an intimate, high-quality experience, but those on a tight schedule should note the 1-hour duration is quite brief.

You can check if your dates are available here:

Good To Know

• Exclusive small-group setting ensures personalized attention and a more intimate experience.
• Insightful guides provide detailed explanations about diamonds, cuts, and GASSAN’s unique innovations.
• Luxury shopping opportunity with access to an extensive jewelry and watch collection, including the GASSAN 121 cut and Rolex watches.
• Champagne included enhances the elegant feel of the experience.
• Historic factory building offers a glimpse into North Holland’s industrial heritage.
• Price point of $19 offers good value for such a curated experience, especially considering the guided tour and champagne.

Exploring the GASSAN Diamonds Behind the Scenes

The tour takes place inside the beautifully restored GASSAN factory, a building with steam-driven machinery that’s been carefully preserved, making it not just a jewelry factory but also a piece of local history. As you walk through, you’ll notice the craftsmanship on display—perfectly polished diamonds, cutting-edge technology, and passionate artisans at work.

The Guided Tour: What You’ll Learn

The main focus of the tour is understanding what makes a diamond valuable—the famous 4 Cs: carat, color, clarity, and cut. Guides, often specialists in the field, explain these technical details clearly, ensuring you walk away with a better appreciation of what to look for when shopping for diamonds. One reviewer, Mirja, noted that her guide, Isa, was particularly thorough, making the experience not just informative but also personalized.

A highlight is the GASSAN 121 cut, a proprietary innovation that aims to maximize brilliance and fire. Guides will introduce this revolutionary cut, making it clear why GASSAN is at the forefront of diamond cutting technology. Watching the polishing process, especially in the factory’s historic setting, adds an authentic touch that appeals to those interested in craftsmanship.

The Showroom: Sparkle and Shopping

After the educational segment, guests are invited into the showroom, where a dazzling array of jewelry, rings, and watches are on display. Here, you can browse through a wide selection, from elegant pieces to statement items. Many reviews highlight the personal shopping experience as a real perk of this tour, fueled by the relaxed atmosphere and the opportunity to ask questions directly to experts.

The showroom also features the GASSAN 121 collection—an exclusive line of diamonds and jewelry that you can admire up close. And for those with a penchant for luxury watches, the in-house Rolex Boutique offers a glimpse of some of the finest timepieces on the market. It’s a great chance to see brands like Rolex in a more intimate, less commercial setting.

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The Champagne and the Atmosphere

What elevates this experience beyond just a factory visit is the inclusion of a glass of champagne. As one reviewer pointed out, sipping bubbly amidst the glittering jewelry adds an elegant touch to the event. It’s not a huge affair, but the small group format makes it feel exclusive and relaxed.

The tour’s timing at 14:00 daily makes it convenient for those exploring Amsterdam in the afternoon, fitting well into a day of sightseeing or shopping.

Practical Details and Value

The cost of $19 per person is quite reasonable when you consider the guided nature of the tour, the champagne, and the access to a luxury showroom. It’s not a full workshop or jewelry-making class, but it offers a polished introduction to diamonds and GASSAN’s innovations.

The small group limit of 5 participants ensures you won’t be just another face in a crowd. This setup allows guides to tailor explanations and answer questions effectively, making the experience more engaging.

Accessibility is addressed, with the building being easy to reach after walking through a car park, and the tour is wheelchair friendly. Flexible cancellation options are available, providing peace of mind if your plans change.

What Reviewers Say: Authentic Insights

While some reviewers found the experience somewhat sales-focused, many appreciated the knowledgeable guides and the personalized attention. One German guest described it as “an incredible experience,” highlighting how the guide, Isa, took the time to answer every question, making the visit memorable.

However, a less favorable review pointed out that the tour felt like a sales event and that the included champagne was missing in some cases. Still, even critics agree that the showing of diamonds and jewelry was impressive and worth the visit for those with an interest in luxury and craftsmanship.

Who Will Love This Tour?

This experience suits travelers who enjoy luxury shopping, craftsmanship, or jewelry. If you’re curious about diamonds, want to see a historic factory, or enjoy small, high-quality guided tours, you’ll find this very rewarding. It’s especially good for couples or small groups seeking a sophisticated activity with an educational twist.

People on a budget will find the $19 ticket price attractive, but be aware that actual purchases are not included. For anyone wanting a quick yet classy peek into the diamond world, this tour hits the right notes.

The Sum Up: A Glittering, Elegant Peek Into the World of Diamonds

The See Diamonds In Style Tour offers a well-balanced mix of education, luxury, and heritage. It’s perfect for those who want to learn about diamonds in an intimate setting and enjoy a touch of elegance with champagne in hand. The tour’s focus on guides’ expertise and the exclusive showroom makes it stand out from more generic, sales-heavy visits.

While not exhaustive, it delivers a solid overview of diamond craftsmanship and GASSAN’s innovations, all wrapped in a historic factory setting. The small group size and personal attention make it a memorable activity, especially for lovers of fine jewelry and craftsmanship.

In essence, this tour is a smart, affordable way to add a bit of sparkle to your Amsterdam journey, especially if you value authenticity, expert guidance, and a taste of luxury.

FAQ

Is the tour suitable for children?
This experience is tailored for adults, given the focus on jewelry, luxury watches, and champagne. It’s best suited for travelers over 18.

How long does the tour last?
The guided experience takes approximately 45 minutes, making it a quick but impactful activity.

Can I buy diamonds or jewelry during the tour?
Yes, after the guided part, you’re free to browse and purchase from the showroom’s extensive collection, including watches and jewelry from top brands.

Is the tour accessible for wheelchair users?
Yes, the building and tour are wheelchair accessible.

What languages are guides available in?
Guides are available in multiple languages including English, Spanish, Italian, French, German, Chinese, and Dutch.

Do I need to book in advance?
Yes, booking is recommended, especially since the tour runs daily at 14:00 and is limited to small groups for a more personalized experience.

In the end, whether you’re a jewelry enthusiast or just seeking a classy way to learn about diamonds, the See Diamonds In Style Tour offers a tasteful, memorable experience that combines history, craftsmanship, and luxury—perfect for a special moment in Amsterdam.

You can check if your dates are available here: