Exploring the Vineyards of Ginosa from Matera: A Practical Review
When it comes to wine tours in Italy, there’s always a lingering question: is it worth the cost? This private trip from Matera to Ginosa offers a taste of Puglia’s vinicultural charm, but what can you expect for around $230 per person? While I haven’t personally taken this exact tour, I’ve analyzed the details, reviews, and itinerary to help you decide if it’s worth adding to your travel plans.
What I love about this experience is its focus on authentic vineyard visits combined with the comfort of private transportation, making it an easy and intimate way to explore Puglia’s wine scene. The scenic journey through the landscape, the chance to learn from local experts, and the opportunity to sample well-curated wines paired with regional snacks are all definite highlights.
One point to consider is the tour’s duration—around four hours—which might feel a little short if you’re eager to explore every corner of the winery or take your time savoring the tastings. The small size and private nature of the trip make it ideal for travelers who prefer a personalized experience over a large group tour.
This tour is best suited for those who want a relaxed, authentic insight into Puglian wine-making, enjoy beautiful countryside views, and appreciate quality tastings paired with local bites. If wine is your thing or you’re looking for a half-day escape from Matera, it’s a pretty appealing choice.
Good To Know
- Authentic Experience: Guided visits to vineyards and cellars with local experts
- Scenic Landscape: Stunning views of olive groves and the Puglia countryside
- Convenient Transport: Private, air-conditioned van from Matera
- Taste of Puglia: Fine wines paired with regional snacks
- Time-efficient: Perfect for a half-day adventure
- Limited Duration: Mainly suited for those wanting a quick, immersive experience
Breaking Down the Itinerary: What to Expect

The tour begins with a pickup from Matera, setting the tone for a leisurely, private journey. The van, described as comfortable and luxurious, takes you through the picturesque landscapes of Puglia heading toward Ginosa. The drive alone is a highlight, offering views of lush vineyards and ancient olive groves that make for perfect photo stops or just a relaxing gaze.
Enjoying the local flavors? More Matera food experiences we've written about
Stop 1: Martulli Viaggi – DMC
The pickup point at Martulli Viaggi is straightforward, and the ride lasts about an hour. Although reviews mention a slight delay (“pick-up was 15 minutes late”), the luxury van and scenic route help smooth over any scheduling hiccups. Once you arrive, the focus shifts to the winery—small but charming—with a quick but insightful tour of the production facilities. The guide here is said to be friendly and passionate, providing a glimpse into the family-run operation.
Stop 2: Ginosa Winery
Here, the real magic begins. Expect a guided tour with local experts who will explain the traditional methods used in this family-owned winery. The 45-minute visit is not overly long but seems to offer a good overview of the winemaking process. One reviewer pointed out that the winery is quite small, which meant a more intimate setting but also a shorter visit. Still, the warmth and knowledge of the family owner add a personal touch, making it more than just a quick stop.
Stop 3: Vineyards and Olive Groves
Next, you’ll take a stroll through the surrounding vineyards and olive groves. This part is ideal for those who love connecting with nature and want to enjoy the scenic beauty of Puglia’s agricultural landscape. Expect breathtaking views, with some reviews mentioning the “dreamlike landscape” that allows for a relaxed walk and photo opportunities. The proximity of centuries-old olive trees adds a sense of history and continuity to the experience.
Stop 4: Wine Tasting and Local Snacks
The culminating moment is the wine tasting, where you’ll sample the winery’s best selections. This is where the tour earns its stripes: a good range of wines are offered, paired with regional snacks that showcase Puglia’s culinary tradition. According to reviews, this part is especially memorable—”the wines were excellent, and the pairing with local bites enhanced the flavors.” It’s a chance to savor the taste of authentic Puglia and learn about the traditions behind each sip.
Prefer private tours? More Matera exclusive experiences we've written about
Return to Matera
After the tasting, the private van whisks you back to Matera, leaving you with a head full of beautiful views and a palate enriched by regional flavors. The journey back is a relaxing hour, and many travelers find themselves already planning their next visit or dreaming of their favorite wines from the day.
What Makes This Tour Stand Out?

Private Transportation and Guided Visits
The private van ensures a comfortable, tailored experience. Unlike crowded group tours, this allows for a more relaxed pace and personalized interaction with guides and winemakers. The guided visits to cellar and vineyard provide insights you’re unlikely to find in a standard brochure, adding depth to your understanding of Puglian wine.
Authentic, Family-Owned Cellars
The small, family-run winery brings a genuine, warm atmosphere. The host family’s passion and personal stories seem to be a highlight, making this less of a commercial tasting and more of a cultural exchange.
Scenic and Cultural Context
The landscapes you pass through aren’t just pretty—they are woven into the story of Puglia’s agricultural heritage. The olive groves, vineyards, and rolling hills create a backdrop that elevates the entire experience, making the journey itself memorable.
Quality Tasting Experience
The fact that you sample a range of wines paired with regional snacks means you get a comprehensive taste of what Puglia offers. It’s not just about drinking wine; it’s about experiencing the flavors and traditions that define the region.
Valuable Insights from Reviews
One reviewer mentioned that the winery is “very small, and it took only about 45 minutes to tour the grounds and production facility,” which suggests the visit is concise but still meaningful. The warmth of the family owners is highlighted as a major plus, offering a “lovely and personal” experience.
Another review praised the luxury van and scenic drive, noting that despite a slight delay, the comfort made up for it. The scenic views and the “breathtaking” landscape around the vineyards are often highlighted, making this a visually rewarding outing.
A few critics might find the short duration a bit limiting, especially if you’re a serious wine enthusiast or want a more extensive tour. But for most, the combination of relaxed pace, intimate guides, and regional authenticity balances that out.
Is It Worth the Cost?

At $227.49 per person, this tour is on the pricier side for a half-day experience. But considering the private transportation, guided cellar visits, and tasting of regional wines paired with local snacks, it’s a fair value—especially if you value intimate, tailored experiences over large group tours.
It’s especially appealing if you’re a fan of wine, love scenic drives, and want to learn directly from local producers. For those looking for a quick, relaxing escape from Matera with a focus on authentic flavors, this tour offers a compact yet enriching taste of Puglia.
Who Is This Tour Best For?

This experience suits travelers who want a taste of Puglia’s wine culture without the hassle of organizing multiple visits. It’s ideal for small groups, couples, or individuals seeking a private, personalized outing. If you appreciate scenic drives, local family stories, and quality tastings, you’ll find plenty to love here.
However, if you prefer a longer, more in-depth wine tour, or if you’re traveling on a tight budget, you might want to consider other options. This is less about extensive wine education and more about enjoying a curated, intimate experience in beautiful surroundings.
The Sum Up
In summary, this private trip to the vineyards of Ginosa from Matera offers a well-rounded experience for those interested in authentic regional wines and scenic countryside. The private transfer and guided visits ensure a relaxed, personal journey—perfect for wine lovers and curious travelers alike.
While it might not be the most exhaustive wine tour available, it excels in delivering a genuine taste of Puglia’s viticultural traditions, paired with stunning vistas and heartfelt stories from local owners. The tasting of fine wines combined with regional snacks makes it a memorable half-day adventure that enriches your appreciation of this beautiful Italian region.
If your goal is to enjoy a curated, intimate look at Puglia’s wine scene with comfort and authenticity, this tour is a solid choice. It’s especially worth considering if you value quality over quantity, and love connecting with local producers in a relaxed atmosphere.
FAQ
How long is the tour?
The entire experience lasts approximately 4 hours, from pickup to return, making it ideal for a half-day activity.
Is transportation private?
Yes, the tour includes private, air-conditioned transportation, ensuring a comfortable and exclusive experience.
What does the wine tasting include?
You’ll taste a selection of the winery’s finest wines, paired with regional snacks. The focus is on showcasing Puglia’s typical flavors.
Can I cancel the tour?
Yes, there is a full refund if you cancel at least 24 hours in advance. Cancellations made less than 24 hours prior are not refunded.
Is this tour suitable for all ages?
Most travelers can participate, but it’s tailored for adults interested in wine and scenic landscapes. It’s not designed for children.
Where does the tour start and end?
The tour begins and ends at Martulli Viaggi in Matera. The pickup is straightforward, and you’ll be returned to the same spot.
What if the weather is bad?
The tour is weather-dependent. If canceled due to poor weather, you’ll be offered an alternative date or a full refund.
This detailed overview aims to help you decide whether this private vineyard tour fits your travel style. Whether you’re a dedicated oenophile or simply seeking a charming half-day escape, the combination of scenic beauty, authentic tastings, and personalized service makes it a noteworthy addition to your Matera itinerary.
More Private Tours in Matera
- Matera : Private 2 – hour Walking Tour
- From Matera: tour of Alberobello with private transfer
- Matera: 3-hour Private Full Sassi di Matera Guided Tour
- Private UNESCO Heritage Tour at Matera and Alberobello
- Matera: Private Tour and an Ancient Bakery in Altamura
- Metaponto: 3-Hour Private Guided Tour of Archeological Site
More Food & Drink Tours in Matera
- Matera: Mozzarella and Cheese tasting with a Cheesemaker
- Trekking Culture and Flavors, visit to the Saracen Village with tasting
- From Matera: Altamura Cheese and Pastry Tasting Day Trip
- From Matera: Crypt of Original Sin Tour With Local Tasting
- Matera: Olive Grove Tour With Tipical Products Tasting
- Matera: Mozzarella and Cheese Tasting With a Cheesemaker
More Tour Reviews in Matera
Looking for something different? Other Matera activities we've written about
- Matera: Mozzarella and Cheese tasting with a Cheesemaker
- Matera : Private 2 – hour Walking Tour
- Excursion to the Gravina di Matera and the Bat Cave
- From Matera: tour of Alberobello with private transfer
- From Bari: a trip to Matera with a guided bus tour
- Discovering the ancient town
- English Tour in Matera cave house and rock church included
- Explore the Murgia Materana UNESCO Park (Italiano & Espanol)
- Guided tour of the Sasso Barisano and Sasso Caveoso
- Matera: Guided City Center Tour with Cave Churches & Houses
- Matera: complete tour of the city of the Sassi
- Matera by Night lingua italiana.Casa Grotta e Chiesa incluse
