Introduction
If you’re looking to experience Traverse City’s vibrant craft beverage scene without the usual bus crowds and noisy party setups, the NON BUS Traverse City Hard Cider & Beer Lovers Tour might just be your new best friend. While we haven’t personally taken this tour, the details paint a compelling picture of a sophisticated, fun, and flexible way to explore some of Michigan’s finest local breweries and cideries.
What really catches our eye are three standout features: the luxury vehicle experience in a GMC Yukon or Cadillac Escalade, the personalized recommendations from expert guides, and the chance to visit four iconic spots without feeling rushed. Plus, the semi-private setup means you’ll enjoy your drinks and conversations without being squeezed into a typical party bus. Of course, one consideration might be the price point of $199 per person, which is a solid value if you’re a craft beverage enthusiast eager for an upscale experience.
This tour seems perfect for couples, groups celebrating special occasions, or anyone wanting a relaxed but premium way to discover Traverse City’s beverage scene. If you prefer a more personalized, less chaotic outing and value high-end transportation, this experience is definitely worth considering.
Good To Know
- Luxury transportation: Travel in style in high-end SUVs with a VIP feel.
- Expert guides: Led by knowledgeable connoisseurs, ensuring authentic insights.
- Flexible scheduling: Multiple departure times to suit your plans.
- Curated stops: Visit four renowned breweries and cider spots.
- Personalized experience: Small group sizes and tailored recommendations.
- Additional costs: Tasting flights, food, and extra drinks are not included but available.
The Experience in Detail

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The Style and Transportation
One of the most appealing aspects of this tour is the luxury vehicle. Instead of the stereotypical noisy bus or cramped van, guests are transported in a GMC Yukon or Cadillac Escalade. This upgrade provides a smooth, comfortable ride with climate control, plush seating, and a high-end feel that makes the journey as enjoyable as the stops. The semi-private nature of the tour means you’ll likely be sharing the vehicle with just a few others—most groups are around 6-7 people—preserving intimacy and reducing the chaos often associated with larger tours.
The pickup point is conveniently located at the Hardy Street Parking Structure, right across from the Park Place Hotel, making it easy to meet up without long walks or confusion. Plus, on request, the tour can include pickup at various downtown Traverse City locations or local hotels, which is a huge plus for travelers staying nearby.
The Itinerary and Key Stops
The tour features four main destinations, each chosen for their reputation in producing exceptional ciders, beers, and spirits. The list includes favorites like Loco Boys, Workshop Brewing Company, Earthen Ales, and Silver Spruce—each known for their unique approach and high-quality offerings.
While the exact order isn’t fixed, the stops are selected for their scenery and drink quality, giving you a well-rounded taste of Traverse City’s craft scene. The guides—who are local experts and often university grads—bring an added layer of authenticity, providing insights on the brewing and cider-making process, the history of each spot, and pairing suggestions.
Tasting Experience
The tour emphasizes samples and splashes, which typically include flights, bottles, and tastings of various drinks. Guests can expect to sample hard ciders made with love, as opposed to the mass-produced options. The guides are adept at helping guests navigate the different flavors, whether you prefer a tart cider, a hoppy beer, or a smooth wine.
While food and additional drinks are extra, many guests appreciate the chance to try a variety of beverages without the pressure to buy full bottles at each stop. Some reviewers note that the knowledgeable guides often recommend local snacks and food options, enhancing the tasting experience.
More Great Thing To Do NearbyThe Guides and Personal Recommendations
Led by “Magic Mike” and other local connoisseurs, this tour’s guides are praised for their enthusiasm and deep knowledge. Reviews mention that they’re approachable, friendly, and genuinely passionate about Traverse City’s beverage scene. They’re also able to tailor recommendations based on your preferences, making the experience feel much more personalized than standard tours.
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Flexibility and Scheduling
Unlike many tours with strict start times, this experience offers flexible departure options. Depending on your plans, you can choose from various times—perfect for aligning with a day’s itinerary or a special celebration. After the tour, guests are often dropped off conveniently at their hotels or favorite downtown spots, making it easy to continue enjoying your day.
Value for Money
At $199 per person, this isn’t the cheapest way to explore Traverse City’s drink scene, but the luxury transport, expert guides, and curated stops justify the price. Guests often say the experience feels exclusive, and the lack of overcrowding enhances the overall enjoyment. For those who prioritize quality over quantity, and crave a VIP experience, this tour offers solid value.
What Makes This Tour a Standout?

Personalized attention is one of the biggest perks. Unlike larger bus tours, you’ll be in a smaller group—most likely sharing a vehicle with just your party or a handful of others—which fosters a more relaxed, engaging atmosphere. Plus, the luxury SUV makes the journey more comfortable, quiet, and stylish.
Knowledgeable guides are highly praised, with reviews highlighting how they offer insightful commentary and tailored recommendations. Their local expertise ensures you get context about each brewery or cidery, making the tasting more meaningful.
The flexible scheduling and proximity to downtown facilities mean this tour fits well into a day’s plan or special occasion. Whether celebrating a birthday, bachelorette, or simply seeking a more upscale way to enjoy Traverse City, this experience hits the mark.
The Drawbacks and Considerations

While many aspects of this tour shine, potential downsides include the additional costs for food and extra drinks, which can add up if you indulge heavily. Also, at $199 per person, it’s a premium experience—better suited for those willing to spend a little more for comfort and exclusivity rather than budget-conscious travelers.
Another point to consider is the flexible schedule, which is great, but it means you should check availability and reserve in advance, especially during peak seasons.
The Sum Up

The NON BUS Traverse City Hard Cider & Beer Lovers Tour offers a refined, authentic, and comfortable way to explore Michigan’s craft beverage scene. It’s especially appealing for those who want to avoid the chaos of party buses, value high-end transportation, and appreciate personalized guidance. The small group size and flexible options make it ideal for couples, groups celebrating special occasions, or anyone seeking a relaxed, VIP-style day out.
While the price may be higher than standard tours, the added luxury, expert guides, and curated stops deliver a memorable experience that feels both special and genuine. If you’re eager to taste Traverse City’s best drinks in a stylish setting and enjoy insightful commentary from passionate locals, this tour is well worth considering.
FAQ
What kind of vehicle is used for the tour?
A luxury SUV, either a GMC Yukon or Cadillac Escalade, provides a comfortable, stylish ride for guests.
Is the tour semi-private or a large group?
The tour is semi-private, typically accommodating groups of about 6-7 people, ensuring a more intimate experience.
Where does the tour start?
The pickup location is at Hardy Street Parking Structure near Middlecoast Brewery, with options for pickup at other downtown Traverse City locations upon request.
How long is the tour?
The experience lasts approximately 4.5 hours, with flexible departure times available.
Are food and drinks included?
No, tastings and samples are included, but additional costs for food, full bottles, and extra drinks are separate.
Can I customize the stops?
While the tour visits four key spots, guides might be able to accommodate requests or suggest additional local favorites.
Is this suitable for special occasions?
Absolutely. Its VIP feel makes it a popular choice for birthdays, bachelor/bachelorette parties, or just a luxurious day out with friends.
In short, the NON BUS Traverse City Hard Cider & Beer Lovers Tour combines style, substance, and a personal touch, making it a memorable way to experience Michigan’s craft scene. It’s a great choice if you’re after quality, comfort, and local expertise—all wrapped in a relaxed, small-group setting.
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