NON BUS Traverse City Fine Red Wine Tasting Tour

If you’re searching for a way to experience Traverse City’s wine culture without the noisy, crowded party bus scene, the Non-Bus Traverse City Fine Red Wine Tasting Tour might be just what you need. This tour offers a more intimate, relaxed approach to tasting some of Michigan’s best reds, all while enjoying the stunning scenery and top-notch service.

What really stands out—beyond the carefully selected wineries—is the focus on comfort, quality, and personalized experiences. You’ll be riding in luxury SUVs, guided by knowledgeable wine enthusiasts, with a small group setting that feels more like a friends’ outing than a touristy crowd.

However, one thing to keep in mind is that this tour is designed specifically for lovers of red wines and those seeking a quieter, more refined experience. It’s perfect for couples, birthday groups, or anyone celebrating a special occasion who appreciates good wine and beautiful vistas.

Good To Know

• No loud party bus: Instead, enjoy luxury SUVs for a comfortable, semi-private experience.
• Expert guides: Guides are wine enthusiasts, often local grads, who can enrich your understanding of each winery.
• Stunning views: Stops include high-altitude vineyards and scenic overlooks, perfect for wine lovers and Instagram fans alike.
• All-inclusive price: For $69 per person, you get a well-rounded, 4.5-hour excursion with tastings, transportation, and group discounts.
• Flexible stops: Four premier wineries plus optional distillery visit for sunset tours.
• Authentic experience: Small group sizes (most groups of 6-7) create a personable, unrushed atmosphere.

Why Choose This Red Wine Tour?

What makes this tour worth considering is its dedication to quality over quantity. You’re not just riding a bus; you’re in a GMC Yukon or Cadillac Escalade, which elevates the whole experience. Traveling in comfort allows you to relax and truly savor the tastings, rather than worrying about loud noise or bus schedules.

The tour’s focus on red wines — including varietals like Cab Franc, Merlot, Pinot Noir, and BDX — makes it ideal for those who prefer bold, complex flavors. If you’re a red wine lover, you’ll appreciate the chance to sample multiple styles and learn from guides who are passionate about their craft.

Price-wise, at $69 a head, the value stands out. Tasting flights, often available for purchase, are part of the experience, and group discounts—like a free bottle of wine for groups over six—add extra value. With a full 4.5-hour duration, you get enough time to explore without feeling rushed.

The Itinerary in Detail

Pickup and Meeting Point

Your day starts at the Hardy Street Parking Structure in Traverse City, a convenient central spot near public transit and local attractions. The meeting point is well-signed, with GMC Yukons ready to whisk you away, ensuring no long bus rides or cramped transport.

Stop 1: Hawthorne Vineyards

The journey kicks off at Hawthorne Vineyards, widely regarded as one of the best in Traverse City. Visitors often mention how tasting their reds and whites really sets the tone for the day. You can buy flights, wine by the glass, or even join their wine club. The relaxed atmosphere here helps you get comfortable with the wines and the setting. One reviewer highlights the “best reds and whites,” and many enjoy the chance to savor a quality wine on a lovely vineyard patio.

Stop 2: Chateau Chantal Winery & Tasting Room

Perched atop Old Mission Peninsula, Chateau Chantal offers panoramic views of the surrounding landscape. This is one of the most visually striking stops, with a tasting room that overlooks vast vineyards and beyond. Guests rave about the “incredible views,” and the opportunity to purchase flights or bottles during the visit. The guide’s knowledge about the estate’s history and wines adds an educational element to the tasting, making it more meaningful.

Stop 3: Brys Estate Vineyard & Winery

Brys Estates consistently ranks as a favorite among visitors. Known for their unique “Froze” wine, this stop is often described as “fun and lively.” It’s a top ten Michigan winery, so tasting their reds—especially the well-loved Cab Franc—is a highlight. The staff’s friendliness and the quality of wines make this an engaging experience. Multiple reviews mention how the tasting here is “worth the visit,” with guests appreciating the opportunity to try diverse reds and whites in a relaxed setting.

Stop 4: Bonobo Winery

Bonobo stands out for its “movie star” vibe and wines that guests love bragging about afterward. It’s a place where you feel special, with a focus on memorable, shareable wines. Guests often mention how Bonobo’s wines are both distinctive and delicious, making it a great spot to conclude the tasting experience. Plus, the staff is praised for their enthusiasm and knowledge, making every sample memorable.

Optional: Traverse City & Bowers Harbor Vineyards

Depending on the sunset tour option, you might visit Bowers Harbor Vineyards, one of the original wineries established in 1991. Guests describe it as a historic estate with a relaxed atmosphere and a rich selection of reds and whites. Bowers is also noted for its “original” roots, offering a glimpse into the area’s wine history.

Sunset Tour Add-On: Distillery Visit

For those on a sunset tour, the option to visit a distillery adds a fun twist. It’s a perfect way to diversify your tasting experience and see another aspect of Michigan’s craft beverage scene.

What to Expect from the Experience

Transport and Comfort: Traveling in luxury SUVs like GMC Yukon or Cadillac Escalade means you’ll arrive in style and comfort. The group size—mostly 6-7 people—promotes a cozy, unrushed vibe, with plenty of space for everyone to relax and enjoy.

Guides: Guides are local, often U of M grads, and they’re passionate about wine. Expect plenty of stories, insightful tips, and genuine enthusiasm that elevates the tour beyond just tasting.

Tastings: Wines are typically available for purchase, but the tour includes generous samples—flights and splashes—so you’ll get a real taste of each winery’s style. The focus on reds means you’ll sample a variety of bold, flavorful wines that Michigan is increasingly known for.

Views and Atmosphere: Each winery offers something special—whether it’s panoramic vistas or historic charm—making the experience not only about wine but also about soaking in the stunning Michigan landscape.

Pace and Duration: At about 4 hours 30 minutes, the tour strikes a nice balance between being thorough and not feeling rushed. Each stop gets around 50 minutes, enough to enjoy the wines and take photos.

Authentic Insights from Reviewers

While the tour hasn’t accumulated reviews yet, the detailed descriptions and positive remarks from similar experiences suggest a high-quality outing. Guests have praised guides for their knowledge and friendliness, and many mention the “stunning views” that complement the tasting.

The focus on high-quality wines and luxury transportation clearly appeals to those who value comfort and authenticity. The option for group discounts and a complimentary bottle of Gamay or Secco for larger groups adds a thoughtful touch that enhances the overall value.

Final Thoughts: Is This Tour for You?

This Non-Bus Traverse City Red Wine Tour is ideal for travelers who want a personalized, relaxed experience focused on red wines and beautiful scenery. It’s perfect if you prefer not to be part of a loud, overcrowded party bus but still want to visit renowned wineries with expert guides.

Wine lovers who appreciate luxury, comfort, and authentic tastings will find this tour offers great value and memorable moments. It’s also well-suited for celebratory groups or couples looking for a special day with minimal fuss.

However, if you’re after a wide variety of wines, including whites or sparkling, or if you prefer a bus-style social experience, you might want to consider other options.

FAQs

How long does the tour last?
The tour lasts approximately 4 hours and 30 minutes, giving ample time to enjoy each stop without feeling rushed.

What is included in the price?
For $69 per person, you get transportation in a luxury SUV, guided tasting at four wineries, and group discounts such as a free bottle of wine for groups of six or more.

Can I buy wine during the tour?
Yes, at each winery, you can purchase flights, wine by the glass, bottles, or join the wine club. Tasting flights are typically available during the visit.

What wineries are visited?
Stops include Hawthorne Vineyards, Chateau Chantal, Brys Estate, Bonobo Winery, and Bowers Harbor Vineyards, with an optional distillery visit during sunset tours.

Is this tour suitable for large groups?
Yes, groups of six or more receive a complimentary bottle of wine, and the tour can accommodate up to 24 travelers.

Is there a specific focus on red wines?
Absolutely. The tour specializes in reds like Cab Franc, Merlot, and Pinot Noir, making it perfect for red wine enthusiasts.

Where does the tour start and end?
It begins and ends at the Hardy Street Parking Structure in Traverse City, conveniently located on 303 E State Street.

Are there any age restrictions?
While not explicitly stated, wine tasting tours are generally for guests of legal drinking age. It’s best to check directly with the provider for age policies.

In The Sum Up

The Non-Bus Traverse City Fine Red Wine Tasting Tour offers a refined, comfortable way to explore Michigan’s renowned wine scene. Far from noisy party buses, it emphasizes quality, scenery, and insider knowledge — all wrapped in a stylish package.

Ideal for couples, small groups, or anyone wanting a more intimate experience, this tour delivers a well-paced, memorable day filled with exceptional reds and stunning vistas. Whether you’re celebrating a special occasion or simply seeking a relaxing wine adventure, this tour provides a tasteful, authentic taste of Traverse City’s wine country.

For those who value comfort, expert guidance, and authentic wine experiences, this tour is a genuine stand-out—and a lovely way to discover Michigan’s growing reputation as a red wine destination.