If you’re planning a trip to New York City and prefer exploring independently rather than joining a traditional guided tour, this self-guided experience might be just what you’re looking for. For $40 per person, you get a year-long access to a digital guide packed with tips, challenges, and interesting stories, all accessible via your smartphone.
What makes this tour appealing? First, it’s completely flexible—you can set your own pace and choose what to see. Second, the app’s interactive features, like trivia and photo challenges, make walking around the city more engaging. Third, it offers access to a broad library of guides, so you’re not locked into just NYC; you can explore globally.
However, one consideration is that you’ll need your own smartphone, data, and earphones, which could be a limitation for some travelers. Also, keep in mind that this experience doesn’t include entrance tickets or transportation, so you’ll need to plan those separately.
This tour tends to suit curious, independent travelers who love discovering hidden corners and enjoy a bit of gamified exploration. It’s perfect for those who want a flexible, affordable way to get to know New York beyond the usual tourist spots.
Good To Know

- Flexibility: Explore at your own pace without time constraints or tour groups.
- Interactive Experience: Fun challenges and trivia make discovering NYC more engaging.
- Cost-Effective: For $40, access is valid for a full year, offering excellent value.
- Comprehensive Access: Over 3 million cultural guides available, with special NYC insights.
- No Included Extras: Does not cover attraction tickets, transportation, or food, so plan accordingly.
- Ideal for Curious Explorers: Best suited for those who prefer self-guided adventures with a bit of fun.
Overview of the Experience

This self-guided app-based tour transforms how you explore New York. Instead of following a guide in a group, you download the Secret World Travel Guide App — compatible with both Android and iOS — and use an access code provided after booking to unlock a year of unlimited exploration.
The app promises a personalized itinerary, generated with AI assistance, tailored to your preferences. This means you can focus on the sights that most interest you, whether it’s iconic landmarks or lesser-known treasures. The experience begins at Central Park, a natural starting point full of life and scenery, and winds through key attractions like Times Square, Brooklyn Bridge, and beyond.
Throughout your walk, you’ll encounter secret locations such as underground galleries, historic taverns, and forgotten corners, which adds a layer of discovery not often found in traditional tours. The app’s design turns your stroll into a game with challenges, trivia, and photo tasks, encouraging you to look closer and engage more deeply with your surroundings.
Like guided experiences? More New York City tours with local guides
In-Depth Breakdown of the Itinerary

Starting Point: Central Park
Most people will start their adventure here, where the app provides an excellent launchpad into the city’s outdoor charm. Expect to hear stories about the park’s history and some hidden corners like quiet statues or secluded gardens. Reviewers mention that the app offers “fun challenges” here, making it a playful way to kick off your exploration.
Iconic Landmarks: Times Square & Brooklyn Bridge
Walking through Times Square, you’ll see the flashing billboards and bustling crowds, but the app’s trivia adds context that elevates the experience. One reviewer notes, “I appreciated learning about the history behind the bright lights and how Times Square got its start.”
Crossing the Brooklyn Bridge offers sweeping views of Manhattan and Brooklyn. The app encourages you to take photos and complete challenges, turning a common walk into a memorable event. Expect to learn about the bridge’s construction and its role in New York’s development.
Hidden Gems & Secret Spots
Beyond the usual sights, the app unlocks access to underground galleries, historic taverns, and lesser-known corners. These are places that most travelers overlook but are rich in stories. For example, one reviewer shared that they discovered “a tucked-away tavern with a storied past, thanks to the app’s secret location hints.”
More tours and activities we've covered in New York City
- Self-Guided Architectural Tour of New York City
- NYC Central Park Self-Guided Walking Tour
- NYC Grand Central Terminal Self-Guided Walking Tour
- St Patricks Cathedral Official Audio Tour
- New York Citys Financial District: A Self-Guided Audio Tour
- Woodlawn Cemetery: A Self-Guided Audio Tour of Gilded Age Art and Architecture
Other Noteworthy Stops
- Urban Art and Murals: The app highlights street art spots and local murals, perfect for snapping unique photos.
- Historic Districts: Learn about neighborhoods’ folklore and architecture, often through puzzles or quizzes.
- Local Trivia & Photo Challenges: These add a fun, competitive element that keeps your attention and encourages closer observation.
What Travelers Experience
The reviews give us insight into what makes this tour special. One traveler said, “I loved the way the app turned exploring into a game, especially the photo challenges—my Instagram never looked better!” Another appreciated the year-long access, which allowed them to revisit certain areas and explore at different times of day.
Several reviewers also pointed out that using your own smartphone and data means your experience depends on your device’s battery and internet connection. It’s wise to bring portable chargers or download offline maps if possible.
Some users noted that the app’s content is rich enough to keep you engaged for several hours, but you can also break your exploration into multiple shorter sessions. And because there are no fixed start times or groups, you can adapt your sightseeing to your schedule, whether that’s a quick lunch break or a leisurely afternoon.
Practical Details & Tips

Cost & Value
Considering the $40 price tag, the tour offers significant value, especially since access lasts for an entire year. It’s a cost-effective way to enhance your trip, especially if you’re an independent traveler who prefers not to pay for guided groups or multiple entry tickets.
What’s Included & What’s Not
Included:
- Access to the app on Android and iOS
- AI-generated personalized itinerary
- One-year access code
- Unlimited global cultural guides
- Full digital guide for NYC
Not included:
- Physical guides or printed materials
- Entry tickets to attractions or museums
- Food, beverages, transportation, or mobile data
Meeting Point & Timing
Start your adventure in Central Park—a convenient location near public transportation. The app is available year-round, and there’s no set schedule, so you can begin whenever suits you, day or night.
Requirements
You’ll need your own smartphone, earphones, and a data plan. The app is accessible from 12:00 AM to 11:30 PM, giving plenty of flexibility throughout the day.
Who Will Love This Tour?

This experience is best suited for curious travelers who enjoy discovering unknown spots and are comfortable with a self-led style. It’s ideal if you want an affordable, flexible way to see both iconic and hidden parts of New York without the pressure of a guided group. Travelers who love interactive challenges or want to keep their trip engaging for kids and adults alike will find the app’s features a bonus.
Final Thoughts

This self-guided New York tour combines the thrill of discovery with the convenience of modern digital tools. It’s a smart choice for those who prefer an independent approach but still want curated stories and challenges that make wandering fun. While it doesn’t include entrance tickets or transportation, the app’s extensive content keeps your exploration lively and personalized.
If you’re comfortable using your own device and enjoy discovering local secrets, this tour offers fantastic value and flexibility. It’s perfect for flexible travelers eager to craft their own NYC adventure, whether for a quick afternoon jaunt or multiple visits over the course of a year.
FAQ

Is this tour suitable for children?
Yes, the interactive challenges and trivia can engage travelers of all ages, making it family-friendly.
Do I need to print anything?
No, everything is accessed digitally through the app, so a smartphone and earphones are enough.
Can I explore at night?
Absolutely. The app is available from 12:00 AM to 11:30 PM, so you can explore during evening hours if you prefer.
Will I need internet during my exploration?
You’ll need mobile data or Wi-Fi to access the app’s content. It’s advisable to have a data plan or download offline maps if possible.
What about attraction tickets?
The tour does not include entry to attractions or museums, so those need to be purchased separately if you wish to visit specific sites.
Is there a group size limit?
No, this is a private, self-guided experience for your personal group, offering complete flexibility.
How long does the tour last?
You can explore for as long or as little as you like, and access remains valid for a full year from purchase.
Can I start the tour from anywhere in NYC?
The recommended starting point is Central Park, but since it’s self-guided, you can begin wherever you prefer within the app’s content.
Is this experience suitable for solo travelers?
Yes, solo travelers who enjoy independent exploration will find it perfect for creating their own adventure.
What if I want to cancel?
You can cancel free of charge up to 24 hours before the start time for a full refund.
This self-guided tour offers a compelling way to experience New York on your own terms, blending iconic sights with hidden treasures through engaging digital storytelling. Whether you’re a first-time visitor or a seasoned local, it’s a flexible, fun, and cost-effective way to see the city differently.
More Guided Tours in New York City
More Tours in New York City
More Tour Reviews in New York City
Looking for something different? Other New York City activities we've written about
- NYC New Years Eve Fireworks Cruise & Plated Dinner, Open Bar
- Museum of Modern Art MoMA Admission Ticket in New York
- Central Park Private Pedicab Guided Tours
- New York: Central Park Premium Bike Rental
- New York Beer and Brewery tour
- New York 4 hr Private Walking Tour with Licensed Guide
- NYC: Celebrate New Year’s Eve Aboard a Fireworks Cruise
- All day Pass Bike Rentals New York
- New York Central Park Premium Electric Bike Rental
- New York Bike Rentals
- New York City 60 Minute Cruise, Liberty, Skyscrapers and Bridges
- New York City Self Guided Audio Experience
