Nestled in the heart of New York City, the Rockefeller Center transforms into a captivating botanical wonderland with BLOOM, an interactive exhibit that invites visitors to explore the enchanting life cycle of seeds. Stepping into this vibrant oasis, guests embark on a sensory journey, immersed in engaging installations that spark wonder and deepen their connection to the natural world. As they uncover the secrets of pollination and witness the blossoming of new life, the bustling city fades into the background, leaving them with a renewed appreciation for the delicate beauty that thrives even in the most urban of landscapes. What secrets will BLOOM unveil, and how will this experience leave a lasting impression on those who dare to venture within?
Good To Know

- BLOOM is an immersive botanical experience priced at $41.90 per person, offering a 30-day ticket validity and a free cancellation policy.
- The interactive installations at BLOOM guide visitors through the life cycle of a seed, from root to blossom, in a vibrant botanical wonderland.
- BLOOM is located at Rockefeller Center, with easy accessibility, including elevator access and wheelchair accommodation, making it a family-friendly destination.
- Visitors can explore the hidden history of Elgin Garden, engage in activities like guiding a virtual bee, and enjoy a serene botanical environment.
- BLOOM has received high customer satisfaction, with a 5/5 rating based on 6 reviews, praised for its captivating fusion of technology and nature.
Overview and Pricing

The BLOOM experience at the iconic Rockefeller Center promises to transport visitors on a captivating journey through the hidden history and vibrant botanical wonderland of the Elgin Garden.
Priced from $41.90 per person, this immersive adventure offers a free cancellation policy and the flexibility to pay later. Guests can explore the interactive digital and physical installations, discovering the life cycle of a seed from root to blossom.
With a 30-day ticket validity, visitors can reconnect with nature at their own pace, making BLOOM a family-friendly oasis amidst the bustling New York City streets.
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Experience Highlights

Discover hidden history of Elgin Garden at the iconic Rockefeller Center through BLOOM’s captivating interactive digital and physical installations. Set out on a journey of a seed, tracing its growth from root to blossom. Reconnect with nature in this vibrant botanical wonderland, where you’ll be immersed in stunning visuals and thought-provoking exhibits.
| Experience | Discover | Explore | Journey |
|---|---|---|---|
| Hidden history | Interactive installations | From root to blossom | Reconnect with nature |
| Elgin Garden | Digital and physical | Seed’s growth | Vibrant botanical wonderland |
| Rockefeller Center | Captivating | Immersive | Stunning visuals and exhibits |
Family-friendly activities are available, ensuring an engaging experience for all.
Access and Location

To access the BLOOM experience, visitors can make their way down to the rink level of the iconic Rockefeller Center.
The quickest route is to take the elevator from street level (49th Street between 5th and 6th Avenue) down to the rink level.
Once there, BLOOM can be found opposite the restaurants on the skating rink, below the channel gardens.
The experience is designed to be easily accessible, with the following key details:
- Meeting point: Rink level of Rockefeller Center
- Elevator access: From street level down to rink level
- Location: Opposite the restaurants on the skating rink, below the channel gardens
- Accessibility: Wheelchair accessible
Ticket Inclusions

Included with the BLOOM entry ticket is access to all the exhibits and installations within this vibrant botanical wonderland. Visitors can journey through an interactive experience, exploring the life cycle of a seed from root to blossom. Throughout the space, family-friendly activities are available, allowing guests of all ages to reconnect with nature in an awe-inspiring setting. Delectable food and refreshing drinks can be purchased on-site, complementing the immersive experience. The exhibit is wheelchair accessible, ensuring an inclusive experience for all. However, it’s important to note that BLOOM may not be suitable for those with epilepsy due to the digital components.
| Ticket Inclusion | Description |
|---|---|
| HERO Entry Ticket | Grants access to all exhibits and installations |
| Food and Drinks | Available for purchase on-site |
| Accessibility | Wheelchair accessible |
| Suitability | Not suitable for people with epilepsy |
| Validity | Ticket valid for 30 days |
Customer Reviews

BLOOM at the Rockefeller Center has delighted visitors with its immersive botanical wonderland, earning a stellar 5/5 rating based on 6 reviews.
Guests rave about the experience, calling it "really cool" and "the best immersive experience!" One reviewer noted the "artful balance between fun, educational, and beautiful," while another described it as a "highlight of our trip to NYC."
The attraction offers:
- A journey of a seed from root to blossom
- Reconnection with nature in a vibrant setting
- Family-friendly activities
- Accessibility for wheelchair users (not suitable for those with epilepsy)
This captivating fusion of technology and naturalism has captivated all who’ve stepped into its verdant realm.
History and Inspiration

Beyond the rave reviews, BLOOM at Rockefeller Center stems from a rich history and inspiration. Envisioned as a gateway to the natural world, the exhibit draws from the Rockefeller family’s longstanding commitment to cultivating beauty and greenery in the heart of New York City. The interactive displays take visitors on a journey of discovery, celebrating the wonder of plant life through innovative multimedia and hands-on experiences.
| Inspiration | Collaboration | Vision |
|---|---|---|
| Rockefeller Center’s heritage | Leading artists and designers | Immersive botanical wonderland |
| Cultivating urban greenery | Cutting-edge technology | Reconnecting with nature |
| Honoring the natural world | Multidisciplinary expertise | Captivating storytelling |
| Fostering connection and wonder | Engaging the senses | Transformative experience |
Interactive Installations

Visitors to BLOOM at Rockefeller Center embark on a captivating journey through a series of interactive installations that bring the wonder of nature to life.
From stepping into a giant dandelion to controlling the growth of a virtual flower, each exhibit offers a unique and engaging experience.
Highlights include:
- The "Root to Blossom" exhibit, where visitors can manipulate digital seeds and watch them sprout and bloom.
- The "Pollination Station," an interactive display that allows visitors to guide a virtual bee through a garden.
- The "Nature’s Canvas" projection, which transforms the space into a vibrant, ever-changing floral landscape.
- The "Reconnect" installation, inviting visitors to enjoy a serene, botanical environment.
Botanical Wonderland

Amidst the iconic skyscrapers and bustling crowds of Rockefeller Center, a lush, verdant oasis emerges, beckoning visitors to step into a world where nature takes center stage.
The BLOOM experience at Rockefeller Center transports guests on a captivating journey, inviting them to explore a vibrant botanical wonderland. Winding paths lead through interactive digital installations and physical exhibits, revealing the life cycle of a seed as it transforms into a stunning blossom.
Guests can enjoy the sights, sounds, and scents of this verdant sanctuary, reconnecting with the natural world amidst the urban landscape. From the whimsical displays to the serene moments of contemplation, BLOOM offers a truly enchanting escape within the heart of New York City.
Frequently Asked Questions

What Are the Restroom Facilities Like at the Venue?
The restrooms are clean, modern, and well-appointed, offering a seamless experience that complements the exhibit’s high-quality presentation. Visitors will find ample stalls, sinks, and amenities, ensuring a comfortable and refreshing break during their immersive journey through the botanical wonderland.
Are There Options for Food and Drink Beyond What Is Included?
Yes, there are ample options for food and drink beyond what is included. Visitors can enjoy a variety of dining and beverage choices available for purchase throughout the vibrant botanical wonderland, further enhancing their immersive experience.
How Long Does the Full Experience Typically Take to Complete?
The complete experience typically takes 1-2 hours to fully explore the interactive installations and journey through the vibrant botanical wonderland. Visitors can expect to be fully immersed in the discovery of the seed-to-blossom transformation.
Are Photography and Videography Allowed During the Visit?
Visitors are welcome to capture the enchanting moments of their journey through the vibrant botanical installations. Photography and videography are generally permitted, allowing guests to immortalize the magical experience and share it with loved ones.
Are There Any Discounts or Special Offers Available for the Tickets?
There are a few special offers available for BLOOM tickets. Visitors can take advantage of discounted prices for groups, bundles, and even get free cancellation up to 24 hours in advance. Be sure to check the website for the latest deals.
The Sum Up
Enjoy the vibrant heart of New York City, where BLOOM at the Rockefeller Center transforms the urban landscape into a captivating botanical oasis. Embark on an enchanting journey, exploring the life cycle of seeds through engaging installations that reconnect visitors with nature. With accessible amenities and a family-friendly atmosphere, this enchanting experience offers a refreshing escape amidst the iconic skyscrapers.
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