Traveling through Memphis isn’t just about seeing the sights—it’s about feeling the rhythm of a city that shaped the sound of America. The Memphis African American Music History Tour offers a two-and-a-half-hour journey that weaves together the city’s legendary musical landmarks with engaging storytelling led by a passionate guide, Jackie Murray. With a perfect five-star rating from travelers, this tour promises a memorable glimpse into Memphis’s soulful past and vibrant present.
What really sets this experience apart are three standout features: the expert storytelling blending history and performance, visiting iconic landmarks like Sun Studio and Beale Street, and the intimate group size of just six travelers. The tour also offers convenient pickup and a mobile ticket, making it straightforward to join in. One potential consideration is that it’s primarily a driving tour, so if you’re eager for extensive walking or museum visits, you might want to supplement it with other activities.
This tour is ideal for music lovers, history enthusiasts, or those seeking an authentic, culturally rich experience in Memphis without the hassle of navigating alone. If you enjoy lively storytelling combined with a scenic drive, this will be right up your alley.
Good To Know

- Expert Guide: Jackie Murray brings a unique combination of acting, singing, and deep knowledge, elevating the tour with performances and storytelling.
- Iconic Landmarks: Stops at Sun Studio, Stax Records, Beale Street, and the Memphis Rock ‘n’ Soul Museum ensure you see the heart of Memphis music.
- Authentic Experience: The tour offers a genuine glimpse into the city’s African American musical roots with captivating narratives.
- Convenience: Pickup included and a small group size make for a personalized experience.
- Value for Money: At $99, the tour offers a comprehensive, immersive experience for just over two hours.
- Memorable Atmosphere: The combination of live storytelling and scenic drives makes for an engaging, relaxing exploration suitable for most travelers.
A Deep Dive into the Memphis African American Music History Tour

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Setting the Scene: What to Expect
This tour is designed as a driving experience, making it perfect for those who prefer to soak in sights without extensive walking. The 2 hours 30 minutes fly by as your guide, Jackie Murray, shares stories that breathe life into Memphis’s musical landmarks. She is well-known for her captivating voice and ability to embody icons of the past, adding an entertainment layer to the educational journey.
The tour’s mobility aspect is key, allowing you to comfortably sit back as you pass by historic sites and listen to anecdotes that connect the dots of Memphis’s musical landscape. It’s an ideal way to get an overview if your time is limited or if you want to see many sights without the fatigue of extensive walking or multiple tickets.
The Stops: What You’ll See and Why It Matters
Sun Studio
Your first stop is Sun Studio, often called the birthplace of rock ‘n’ roll. This National Historic Landmark has hosted legendary artists like BB King and Howlin’ Wolf in their early days. It’s a site that’s appeared in movies like “Great Balls of Fire” and “Walk the Line,” and it’s the perfect starting point to understand Memphis’s influence on American music.
Travelers who’ve visited note how the tour captures the magic of Sun Studio, with stories of how blues legends transitioned into rock icons here. You might get a glimpse of original recording equipment or historical photos lining the walls, making it a must-see for music fans.
Soulsville / Stax Records
Next, the tour takes you to the original Stax Records site in the Soulsville USA neighborhood. With over 2000 artifacts, this museum celebrates the careers of iconic artists like Isaac Hayes, Otis Redding, and Aretha Franklin.
Many reviewers highlight how this stop provides insight into the soulful sound that defined Memphis. One traveler mentioned how Jackie’s storytelling vividly brought to life the stories of these legendary performers, making the artifacts more meaningful. Though you won’t explore inside during the tour, the exterior and the narration give a strong sense of Memphis’s musical heritage.
Beale Street
No Memphis tour would be complete without a drive down Beale Street, known as the Home of the Blues. This street is a lively symbol of Memphis’s musical legacy, and it’s also home to attractions like the Memphis Rock ‘n’ Soul Museum and the Memphis Music Hall of Fame.
Travelers often describe Beale Street as the heartbeat of Memphis, buzzing with energy and history. While the tour doesn’t necessarily include stopping for music performances, the stories behind Beale Street’s significance are illuminated, making it a highlight for first-time visitors.
BB King Museum and Guitar
Another stop features the BB King Museum, showcasing the legendary guitarist’s iconic black lacquered, gold-plated guitar. With galleries and reading nooks, this site gives a visual and tactile sense of King’s influence. Reviewers appreciate how the guide’s anecdotes make the visit more personal, emphasizing BB King’s impact on blues and beyond.
The Orpheum Theatre
The final sightseeing highlight is the Orpheum Theatre, renowned for its Broadway series and hosting world famous acts. Sitting in a historic venue that’s seen countless performances adds a sense of grandeur to the tour.
While not a museum or a landmark with a dedicated exhibit, passing by the Orpheum lets you appreciate Memphis’s vibrant performing arts scene.
The Experience: What Makes It Special?
Jackie Murray’s storytelling is arguably the tour’s biggest draw. Her background as an actress and singer shines through as she serenades guests and embodies musical legends, making the tour feel like a live performance rather than a simple sightseeing trip. Visitors have praised her for captivating narration and a deep passion that makes the history come alive.
The small group size of up to six travelers means personalized attention, allowing for questions and extra insights. The pickup service adds convenience, especially if you’re staying downtown or nearby.
Price and Value
At $99 per person, this tour offers a rundown of Memphis’s African American musical roots without breaking the bank. Considering the inclusion of a knowledgeable guide, scenic drives past major landmarks, and the storytelling performances, the cost is quite reasonable.
While it doesn’t include extra museum entries or snacks, the value lies in the curated experience—an accessible, engaging, and authentic way to explore Memphis’s musical soul.
Authenticity and Authentic Experience
What travelers consistently mention is how Jackie Murray’s background in performing arts adds a level of authenticity. Her ability to sing and embody figures like BB King and other icons makes the storytelling more engaging and memorable.
The tour’s focus on key landmarks like Sun Studio and Stax Records, combined with vibrant narratives, helps travelers connect emotionally with Memphis’s musical heritage. Many reviews mention being captivated by her voice and stories, which elevate the tour beyond simple sightseeing.
Practical Tips
- The tour is most suitable for most travelers, as it’s primarily a driving experience.
- Since it’s booked on average 20 days in advance, it’s best to plan ahead.
- Meeting at 119 Riverside Dr places you near public transportation, making it easy to access.
- Remember, snacks are not included, so consider bringing water or snacks if needed.
Who Is This Tour Best For?

Music lovers eager to explore Memphis’s legendary sound will find this tour especially rewarding. It’s also suited for history buffs who want to understand the cultural roots of blues, soul, and rock ‘n’ roll.
If you prefer active walking tours or want extensive museum visits, you might want to complement this experience with other options. But if you’re after a relaxed, storytelling-driven journey with a personable guide, this tour hits the mark.
Final Thoughts

The Memphis African American Music History Tour offers an engaging way to uncover the musical treasures of Memphis without the stress of navigating alone. With Jackie Murray’s dynamic storytelling, iconic landmarks, and scenic drives, you’ll walk away with a deeper appreciation for the city’s role in shaping American music.
It’s a perfect fit for travelers wanting an authentic, intimate experience that’s both educational and entertaining. The small group size and passionate guide make this tour a standout choice for those who value quality storytelling and cultural insight.
If you’re looking for a meaningful way to experience Memphis’s musical legacy, this tour delivers a memorable, heartfelt journey into the soul of a city that truly rocks.
FAQ

Is pickup included in the tour?
Yes, the tour offers pickup from a designated meeting point at 119 Riverside Dr, making it convenient to start your experience.
How long does the tour last?
The tour runs approximately 2 hours 30 minutes, covering major landmarks and stories at a relaxed pace.
What is the group size?
The tour is limited to a maximum of six travelers, allowing for a more personal and interactive experience.
What’s the cost of the tour?
The price is $99 per person, which includes a professional guide and transportation.
Are tickets mobile?
Yes, the tickets are mobile, making check-in simple and contactless.
Can I visit the museums after the tour?
The tour passes by museums like the Stax Records site and the Rock ‘n’ Soul Museum, but you can choose to visit them at your leisure afterward.
Is this tour suitable for children?
Most travelers can participate, but the driving and storytelling format make it more suitable for adults and older children interested in music history.
What should I bring?
Bring water, and if you prefer, snacks, since none are included. Wear comfortable clothing suitable for the weather.
What if the weather is bad?
The tour requires good weather; if canceled due to rain or storms, you’ll be offered a different date or a full refund.
How far in advance should I book?
On average, travelers book about 20 days ahead, especially during peak seasons.
To sum it up, the Memphis African American Music History Tour offers a thoughtfully curated, entertaining, and educational glimpse into Memphis’s musical soul. With a talented guide and intimate group size, it’s a fantastic way for music fans and curious travelers alike to experience the city’s legendary soundscape—without the fuss.
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