Traveling through Madeira’s east coast offers a blend of striking landscapes, traditional villages, and cultural highlights. This 7.5-hour jeep tour from Funchal, led by SpringPersistence, Lda, promises a personalized small-group adventure—perfect for those eager to see Madeira’s less touristy, more authentic side.
What makes this experience stand out are the panoramic views from Pico do Arieiro, the charm of Santana’s triangular houses, and the chance to learn about Madeira’s famous rum at Porto da Cruz. The off-road element adds a fun edge, making it memorable for adventure lovers. A minor consideration might be the meal not being included, so snacks or a quick stop for food might be appreciated.
This tour suits travelers who love natural scenery, cultural insights, and exclusive experiences away from large crowds. If you enjoy a mix of adventure, local culture, and stunning photo stops, you’ll find plenty to love here.
Good To Know

- Small group size ensures a more intimate, personalized experience.
- Off-road driving offers a thrilling way to explore Madeira’s interior.
- Diverse landscapes from mountains to coastal cliffs provide breathtaking views.
- Cultural stops like Santana and Porto da Cruz give insight into local traditions.
- Flexible itinerary with several photo stops and optional nature walks.
- Value for money considering the variety of sights and experiences packed into 7.5 hours.
An In-Depth Look at the Tour Experience

Find more activities and experiences we've covered in Santana Madeira.
Starting the Day: Pickup and Pico do Arieiro
The adventure kicks off with a pickup from Funchal, a convenient way to start your day stress-free. Within moments, your guide will be handing you a warm welcome—expect a friendly and knowledgeable host ready to share insights throughout the day.
The first major stop is Pico do Arieiro, one of Madeira’s highest peaks. Here, you’re treated to 20 minutes of spectacular panoramic views, often described as breathtaking. Several reviewers mention the crisp mountain air and the vast, seemingly endless vistas of rugged peaks and cloud layers. It’s a fantastic photo opportunity and a great way to get your bearings before descending into the lush valleys below.
Exploring Ribeiro Frio
Next, the tour takes you to Ribeiro Frio, a picture-perfect village located within the UNESCO-listed Laurissilva Forest. This stop offers a chance to breathe in the cool, green atmosphere of Madeira’s famed laurel forests. Some reviews highlight Ribeiro Frio as a peaceful spot, perfect for a quick walk or simply soaking in the scenery.
One reviewer noted, “The tranquility of Ribeiro Frio was a highlight, and the optional levada walk is a lovely way to enjoy the natural beauty up close.” While the tour doesn’t include the walk itself, the opportunity exists if you’re eager to stretch your legs and see some of Madeira’s famous levadas.
The Charm of Santana and Local Cuisine
One of the tour’s standout moments is Santana, where you’ll spend about 80 minutes exploring. This village is renowned for its traditional triangular houses with thatched roofs, a distinctive feature that immediately transports you into Madeira’s past.
While the included lunch isn’t part of the tour price, many find it worthwhile to sample local delicacies in town. You’ll have plenty of time to browse, take photos, and soak up the village’s authentic charm. Reviewers mention that Santana’s colorful houses and quiet streets make it a lovely place to pause and enjoy the slow pace of island life.
More Great Thing To Do NearbyPorto da Cruz and Rum Production
After Santana, the journey continues to Porto da Cruz, a coastal town known for sugar cane and rum. You’ll visit the Engenho do Norte, a traditional sugar cane mill, where you’ll learn about Madeira’s famous rum-making process. This stop offers a taste of local craftsmanship and history, which many reviews describe as both educational and fun.
The visit provides insight into Madeira’s agricultural past, with some travelers noting how the traditional methods are still preserved. It’s an authentic experience that complements the scenic views, giving you a taste of Madeira’s rich cultural heritage.
Ponta de São Lourenço: The Easternmost Point
The final highlight is Ponta de São Lourenço, Madeira’s easternmost tip. This location is known for its dramatic cliffs, volcanic formations, and sweeping ocean vistas. You’ll stop here for about 20 minutes to take photos and enjoy the rugged scenery.
Reviewers often mention this as a highlight for its raw, wild beauty. Some find the walk along the viewpoint invigorating and perfect for snapping memorable shots of the Atlantic’s vastness.
Practical Details and Tips

Transportation and Group Size
The tour uses a jeep, which adds a level of adventure and allows access to remote, unpaved trails. The limited group size—only 5 people—creates a cozy, more tailored experience. The small group often receives personalized attention from guides, making it easier to ask questions and get local tips.
Duration and Pace
Spanning 7.5 hours, the tour balances sightseeing with enough time at each stop to enjoy without feeling rushed. It starts with an early pickup, and the itinerary is designed to maximize sightseeing while allowing for flexibility, such as optional walks at Ribeiro Frio.
Price and Value
At $80 per person, this tour offers good value considering the number of destinations and unique viewpoints covered. The inclusion of off-road driving, a knowledgeable guide, and visits to cultural sites make it a worthwhile choice for those seeking an authentic Madeira experience without the high cost of private tours.
What to Bring
Comfortable shoes and clothes are essential, especially since there will be short walks and uneven terrain. Sunscreen and a hat are recommended for the outdoor stops, particularly at Ponta de São Lourenço. Since meals are not included, bringing snacks or a packed lunch could be convenient, especially if you’re hungry after Santana’s exploration.
Important Restrictions
The tour isn’t suitable for children under 3, people with back problems, wheelchairs, or altitude sickness. It’s a small group with a focus on safety and comfort, so prepare accordingly.
Authenticity and Review Insights

Many travelers appreciated the guides’ friendly approach and local knowledge, with some mentioning that “the guide’s explanations about Madeira’s culture and landscapes added a lot to the experience.” The highlights like Pico do Arieiro and Ponta de São Lourenço are consistently praised for their stunning views, making this tour perfect for photo enthusiasts and nature lovers alike.
The off-road component, while thrilling, is described as gentle enough for most, adding a dash of adventure to the scenic drive. Visitors also liked the opportunity to visit a traditional sugar cane mill—a rare glimpse into Madeira’s agricultural roots.
A common note was how well the itinerary balanced natural beauty, cultural sites, and local craftsmanship, making the day feel well-rounded and immersive.
Final Thoughts: Who Is This Tour Best For?
This Madeira east coast tour is ideal for adventurous travelers who want to experience a mix of picturesque scenery, culture, and off-road fun. It’s perfect if you value small-group intimacy, personalized attention, and want to explore beyond the typical tourist spots.
If you’re a photographer eager to capture Madeira’s diverse landscapes, or a curious visitor interested in local traditions like rum production, this tour packs plenty of highlights into a manageable day. The price point reflects the comprehensive nature of the experience, offering good value for those wanting more than just a sightseeing bus ride.
However, those with mobility issues or small children might find the uneven terrain and outdoor stops less suitable. Also, if you’re looking for a gourmet dining experience, note that meals are not included, so plan accordingly.
FAQs

- How long is the tour?
It lasts approximately 7.5 hours, including stops for sightseeing and breaks.
- Where does the tour start and end?
It begins with a pickup in Funchal and returns there at the end. Check availability for starting times.
- What’s included in the price?
Transportation by jeep, an experienced guide, off-road driving, and a visit to Engenho do Norte rum distillery.
- Are meals included?
No, meals are not included. You’ll have about 80 minutes in Santana for lunch, so you might want to bring snacks or plan to purchase food there.
- Is the tour suitable for children?
It’s not recommended for children under 3 years, and the terrain may not be suitable for those with mobility issues or back problems.
- Is the tour offered in multiple languages?
Yes, guides speak Portuguese, English, and French, making it accessible for many travelers.
To sum it up, this tour offers a fantastic way to see Madeira’s east coast in a relaxed, personal setting. From mountain panoramas and lush forests to charming villages and coastal cliffs, you’ll leave with a deeper appreciation of the island’s natural and cultural richness. It’s perfect for those who crave adventure, authentic sights, and memorable photo moments—all within a well-paced, small-group experience that feels uniquely yours.
You can check if your dates are available here:More Tour Reviews in Santana Madeira
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