If you’re looking to add a truly authentic and hands-on experience to your trip to Japan, this Local Fresh Fish Shop Premium Backyard Experience in Mie Prefecture might just be what you need. Set in the backyard of a beloved, traditional fish shop, this tour offers a rare chance to see how locals handle and process the seafood they love, guided by a seasoned professional with over 20 years of experience.
What makes this experience stand out? First, you’ll enjoy learning directly from a skilled fishmonger, gaining knowledge that’s usually reserved for industry insiders. Second, the opportunity to taste truly fresh Ise-Shima seafood right on the spot is unbeatable. Third, the experience includes a fun and creative presentation — creating an artistic “funamori” that’s visually stunning and delicious.
A possible drawback is that this experience is relatively short — around 1 hour 30 minutes — but for those seeking an intimate, specialized activity that offers genuine insights into Japanese seafood culture, it’s more than enough. It’s best suited for food lovers, curious travelers, or anyone interested in Japanese culinary traditions who isn’t expecting a large-group tour or a full-day immersion. If you’re eager to get your hands dirty, taste local flavors, and receive a fishmonger’s certificate as a souvenir, this is an ideal choice.
Good To Know

- Authentic local experience guided by a professional with over 20 years’ expertise.
- Hands-on fish processing, including filleting and grating fresh wasabi.
- Tasting of fresh ingredients, with options to enjoy on-site or take home.
- Small, private group setting tailored for individual groups, ensuring personalized attention.
- Unique backyard setting in a beloved fish shop, normally off-limits to visitors.
- Affordable price for such a specialized and authentic experience.
Overview of the Experience

This tour takes place in the backyard of a renowned fish shop in Mie Prefecture, an area famous for its fresh seafood from the waters of Ise-Shima. It’s a rare chance to access a space usually hidden from travelers — a true insider’s peek into local fishing and fishmongering customs. The guide, a professional with more than two decades of experience, will lead your group through the process of handling and preparing a variety of fresh fish caught in the nearby seas.
You’ll be introduced to the fish, learning about their qualities and best ways to process each one. The guide emphasizes practical skills, such as how to fillet fish with sharp, specialized knives, and how to grate fresh wasabi for maximum aroma and spice. This isn’t just a demonstration — you’ll be actively participating, creating your own artistic presentation called “funamori”, which is an eye-catching arrangement that highlights the freshness and beauty of the seafood.
Throughout the experience, you’ll taste what you help prepare. The ingredients are incredibly fresh, and the flavor difference is noticeable. Reviewers mention that they enjoyed the fish straight from the process, describing it as “deliciously fresh” and “a very enjoyable experience,” even for beginners. You also receive a fishmonger’s certificate as a memento, adding a sense of achievement to the experience.
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What to Expect on the Day

The experience begins at the Shima City Tourism Association, a convenient starting point near public transportation. From there, your guide will lead you to the fishmonger’s backyard, which is a peaceful, authentic setting filled with the sights and smells of fresh seafood.
The session starts with a brief lecture from your professional guide, who will explain the different types of fish you’ll be working with — often caught locally in Ise-Shima’s waters. These fish are caught daily, ensuring quality and freshness that you can taste immediately.
Next, you’ll move to filleting and preparing the fish. The guide will demonstrate proper techniques, sharing tips on how to handle knives safely and effectively. You’ll then get a chance to practice, with individual guidance to help perfect your cuts.
One of the highlights is grating fresh wasabi, renowned for its pungent aroma and refined spiciness. This step is a sensory delight, allowing you to experience the authentic flavor profile of Japan’s most famous condiment. The guide will walk you through the process, emphasizing the importance of freshness and technique.
Once all the fish are prepared, you will arrange a beautiful funamori, an artful presentation of seafood that’s both visually stunning and delicious. This is not just about cooking — it’s about creating a work of art from the ingredients, which you’ll be proud to take home or enjoy immediately.
Throughout the session, you are encouraged to taste as you go, savoring the freshness of the seafood. The reviewer comments that they “really enjoyed the fish” and appreciated the chance to taste a variety of ingredients they might not usually experience.
The experience concludes with the distribution of the fishmonger’s certificate, a token of your newfound skills and insider knowledge. You’ll be returned to the starting point, feeling more connected to Japanese seafood traditions and with new culinary skills to impress friends back home.
Practical Details & Considerations

Pricing for this experience is $58.87 per person, which offers good value considering the expert guidance, fresh ingredients, and takeaway certificate. It’s a relatively short activity — around 90 minutes — making it suitable for those with tight schedules but wanting a meaningful and memorable experience.
Reservations should be made at least a day in advance via phone, as online bookings are subject to availability and confirmation within 48 hours. The tour is private, meaning only your group participates, ensuring an intimate and personalized atmosphere.
The activity is near public transportation, making it easy to access without complicated transfers. Meeting at the Shima City Tourism Association is straightforward, and the experience concludes right back at the initial meeting point.
What Reviewers Say

Both reviewers found this tour highly enjoyable. One described it simply as “fun,” while another expressed surprise at how much they enjoyed even as complete beginners. They praised the professional guides for their careful instruction, and one reviewer specifically mentioned how the guide made them feel comfortable despite having no prior experience with fish preparation. The stunning views and authentic setting also contributed to their positive impressions.
The Sum Up

This fish shop backyard experience offers more than just a cooking lesson — it provides a genuine peek into the everyday life of a local fishmonger, emphasizing the importance of fresh, high-quality seafood in Japanese cuisine. You’ll learn practical skills like filleting and garnishing, taste the freshest ingredients, and even walk away with a certificate of your new expertise.
It’s perfect for foodies, curious travelers, or anyone interested in Japanese culinary traditions who wants a hands-on, memorable activity. The intimate setting and guided instruction ensure you’ll get personalized attention and genuine insights, making it a worthwhile addition to your trip.
While it’s a shorter experience, the focus on quality, authenticity, and fun makes it a standout activity in Mie Prefecture. For those looking to truly connect with local food culture — and maybe impress friends with your newly acquired fish filleting skills — this tour delivers on all counts.
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FAQs

Can I book this experience in advance?
Yes, reservations are recommended and can be made by phone at least a day before. Online booking is also available, with confirmation within 48 hours.
How long does the tour last?
The experience takes approximately 1 hour 30 minutes, making it a manageable activity even for a busy itinerary.
Is this experience suitable for beginners?
Absolutely. Reviewers mention that even those with no prior experience enjoyed the activity, thanks to careful guidance from the professional instructor.
What is included in the price?
Your fee covers instruction from a seasoned fishmonger, fresh ingredients, tasting opportunities, a funamori presentation, and a fishmonger’s certificate.
Can I take the prepared fish home?
Yes, you can enjoy the fish on-site or take the leftovers home, which adds great value to the experience.
Is transportation easy?
Yes, the meeting point is near public transportation, making access simple without needing private transport.
This activity combines authentic local culture with practical skills and delicious flavors, making it a memorable and worthwhile addition to any trip through Mie Prefecture.
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