Despite initial reservations about participating in a fish auction, the Japanese KANAZAWA Night “SERI” Guided Tour promises an eye-opening experience that goes beyond a typical market visit. As the sun sets over Kanazawa, travelers are invited to witness a cultural tradition that has withstood the test of time.
The allure of the auction extends beyond just fish; it unveils a window into the deep-rooted connection between the local community and the sea. With each bid, a story unfolds, waiting to be discovered and appreciated. This tour offers more than just a glimpse into the auction; it’s an invitation to take in a world where the rhythm of the ocean meets the pulse of the city.
- Good To Know
- Tour Details
- Included Services
- Meeting Point and Time
- Additional Information
- Operated by
- Booking Information
- Frequently Asked Questions
- What Is the History Behind the Tradition of the SERI (Auction Sale of Fish) in Kanazawa?
- Are There Any Specific Rules or Etiquette That Visitors Should Be Aware of When Participating in the SERI Auction?
- Can Participants Interact With the Local Fishermen or Vendors During the SERI Auction Experience?
- Are There Any Recommended Local Restaurants or Food Stalls Near the Kanazawa Station for Visitors to Try After the Tour?
- Is There a Specific Type of Fish or Seafood That Is Typically Featured in the SERI Auction, or Does It Vary Depending on the Day?
- The Sum Up
- More Guided Tours in Kanazawa
- More Tours in Kanazawa
- More Tour Reviews in Kanazawa
- Looking for something different? Other Kanazawa activities we've written about
Good To Know
- Witness a cultural tradition at the Kanazawa Night “SERI” Auction
- Explore the deep connection between the community and the sea
- Immerse in the vibrant atmosphere of the SERI auction
- Engage with local vendors and taste fresh seafood delicacies
Tour Details

Embark on an unforgettable journey through the enchanting city of Kanazawa with the Japanese KANAZAWA Night “SERI” Guided Tour.
This tour offers a unique opportunity to explore the city’s vibrant nightlife while delving into local delicacies and gaining cultural insights.
Participants will have the chance to savor authentic Kanazawa cuisine, seeing the rich flavors and traditions of the region.
The tour provides a window into the local way of life, offering valuable cultural insights that are sure to leave a lasting impression.
As the evening unfolds, visitors will discover the hidden gems of Kanazawa under the guidance of experienced local experts, making for a truly memorable and enlightening experience.
Like guided experiences? More Kanazawa tours with local guides
Included Services

As the journey through Kanazawa unfolds, you will enjoy a range of included services that enhance the experience of the Japanese KANAZAWA Night “SERI” Guided Tour. This tour not only offers a chance to witness the fascinating SERI auction but also includes a delightful sampling of local cuisine, immersing visitors in the rich culinary traditions of the region.
On top of that, you will have the opportunity to engage in a cultural experience like no other, gaining insights into the vibrant heritage and customs of Kanazawa. The combination of these included services ensures that guests not only observe the auction but also fully enjoy the local flavors and cultural tapestry that make Kanazawa a must-visit destination for those seeking an authentic Japanese experience.
Meeting Point and Time

The meeting point for the Japanese KANAZAWA Night “SERI” Guided Tour is at Kanazawa Station, where you will gather before the tour begins at 05:40 PM. Here’s what participants can expect regarding the meeting point and time:
Convenient Location: Kanazawa Station serves as a central and easily accessible meeting point for travelers, allowing for a smooth start to the evening’s activities.
Nightlife in Kanazawa: Starting the tour in the evening provides a unique opportunity to explore the vibrant nightlife of Kanazawa, immersing participants in the city’s dynamic atmosphere.
Explore Local Cuisine: The tour’s evening start time sets the stage for a culinary adventure, offering participants the chance to sample and savor the local cuisine of Kanazawa as they explore the SERI auction experience.
Additional Information

Upon arrival at Kanazawa Station for the Japanese KANAZAWA Night “SERI” Guided Tour, you will find themselves in a bustling hub ready to embark on an evening of cultural exploration and culinary delights. This tour offers a unique cultural experience, immersing guests in the local traditions of Kanazawa.
The SERI auction sale of fish isn’t just a market event but a cherished tradition that has been passed down through generations, reflecting the rich history and customs of the region. Participants can expect to witness firsthand the vibrant atmosphere of the auction, interact with local vendors, and taste fresh seafood delicacies.
It’s an opportunity to engage with the community and gain a deeper appreciation for Kanazawa’s heritage.
Operated by

Operated by NEW JAPAN TOURIST CO.,LTD., this Japanese KANAZAWA Night “SERI” Guided Tour promises a captivating cultural experience in Kanazawa, Japan. The company is renowned for its expertise in organizing enriching and immersive tours, ensuring travelers have an unforgettable time exploring the vibrant cultural offerings of Kanazawa.
Here’s what sets this tour operator apart:
Expert Guides: New Japan Tourist Co. provides knowledgeable English and Chinese-speaking guides who offer insightful commentary and ensure a smooth and enjoyable experience for all participants.
Small Group Experience: With a maximum of 8 travelers per tour, guests can enjoy a personalized and intimate exploration of Kanazawa’s night “SERI” auction sale of fish.
Attention to Detail: From air-conditioned vehicles to bottled water, the tour operator takes care of all the essentials, ensuring a hassle-free and comfortable journey.
Like evening activities? More Kanazawa twilight tours we've written about
- Kanazawa Night Tour With Full Course Meal
- Kanazawa Private Night Tour Photoshoot Session by Professional Photographer
- Noto and Chirihama Private Evening Tourphotoshoot by Professional Photographer
- Kanazawa Night Tour With Local Meal and Drinks
- Japanese KANAZAWA Night “SERI”(Auction Sale of Fish) Guided Tour
Booking Information

Discover the seamless booking process for this captivating Japanese KANAZAWA Night “SERI” Guided Tour. With prices starting from $98.51, benefit from the lowest price guarantee and the flexibility of free cancellation up to 24 hours before the experience.
Secure your spot in advance with the option to reserve now and pay later, allowing you to stay flexible with your travel plans. Enjoy peace of mind knowing that you can adjust your booking if needed.
Whether you’re a solo traveler or part of a group, take advantage of the price match guarantee and the ease of booking this unique tour experience. Enjoy the excitement of the SERI auction sale of fish while enjoying the convenience of hassle-free booking.
Frequently Asked Questions

What Is the History Behind the Tradition of the SERI (Auction Sale of Fish) in Kanazawa?
The history of the SERI auction sale of fish in Kanazawa is deeply intertwined with the city’s traditions, culture, and customs. This centuries-old practice showcases the rich maritime heritage and close-knit community values of Kanazawa.
Are There Any Specific Rules or Etiquette That Visitors Should Be Aware of When Participating in the SERI Auction?
When participating in the SERI auction, visitors should respect auction dynamics and wear appropriate attire. They may encounter language barriers, so learning basic bidding strategies can enhance their experience and increase the chances of successful bids.
Can Participants Interact With the Local Fishermen or Vendors During the SERI Auction Experience?
Participants can engage in cultural experiences by interacting with local fishermen, understanding auction dynamics, and communicating with vendors during the SERI auction. This immersive opportunity offers insight into the traditional practices of Kanazawa’s fishing community.
Are There Any Recommended Local Restaurants or Food Stalls Near the Kanazawa Station for Visitors to Try After the Tour?
Local cuisine enthusiasts will delight in the variety of food options near Kanazawa Station. From traditional Japanese eateries serving sushi and ramen to cozy food stalls offering tempura and matcha treats, visitors can savor authentic flavors post-tour.
Is There a Specific Type of Fish or Seafood That Is Typically Featured in the SERI Auction, or Does It Vary Depending on the Day?
In the SERI auction, the types of fish or seafood showcased can vary daily. From prized tuna to seasonal catches, visitors may witness a dynamic array of marine delicacies up for bids at this traditional Japanese event.
The Sum Up

Experience the magic of Kanazawa’s nighttime fish market with the Japanese KANAZAWA Night “SERI” Guided Tour. Witness the traditional auction sale of fish, led by expert guides in English and Chinese.
With a maximum of 8 travelers per tour, enjoy personalized attention and an intimate setting to fully learn about the local culture. Book now for a captivating and unforgettable evening in Kanazawa.
More Guided Tours in Kanazawa
- Kanazawa Full Day Private Tour to Top Highlights with Local Guide
- Kanazawa Historical Garden Walking Tour with Local Guide
- Explore Kanazawa Half Day Private Tour with Local Guide
- True Kanazawa: Private Walking tour with a Local guide
- E-Bike With Guided Private Tour of KANAZAWA Main & KENROKUEN
- Kanazawa Private Custom Tour With Local Guide
More Tours in Kanazawa
- Kanazawa Full Day Private Tour to Top Highlights with Local Guide
- Kanazawa Historical Garden Walking Tour with Local Guide
- Kanazawa Gourmet Experience Omicho Market Tour
- Geiko Performance and Behind the Scenes Tour
- Private Sightseeing Tour from Kanazawa Port / Private Vehicle
- Kanazawa Market and Oldtown Food and Culture Walking Tour
More Tour Reviews in Kanazawa
- Kanazawa Full Day Private Tour to Top Highlights with Local Guide
- Kanazawa Historical Garden Walking Tour with Local Guide
- Kintsugi Experience in Kanazawa-Craft, Mindfulness & Wellness
- Kanazawa Gourmet Experience Omicho Market Tour
- Geiko Performance and Behind the Scenes Tour
- Private Sightseeing Tour from Kanazawa Port / Private Vehicle
Looking for something different? Other Kanazawa activities we've written about
- Kanazawa Full Day Private Tour to Top Highlights with Local Guide
- Kanazawa Historical Garden Walking Tour with Local Guide
- Kintsugi Experience in Kanazawa-Craft, Mindfulness & Wellness
- Kanazawa Gourmet Experience Omicho Market Tour
- Geiko Performance and Behind the Scenes Tour
- Private Sightseeing Tour from Kanazawa Port / Private Vehicle
- Kanazawa Market and Oldtown Food and Culture Walking Tour
- Gokayama and Shirakawago (UNESCO Heritage) Small Group(Max 9)
- Kanazawa Day Tour: Shomyo Falls & Tateyama Mountain Walks
- Amaharashi Coast & Shokawa Cruise from Kanazawa
- Omicho Market & Kanazawa Ramen Tasting Tour
- Discover Kanazawa with a Local: Private & Custom Tour
