Embarking on any Harry Potter-themed adventure in New York promises a blend of whimsy, nostalgia, and a touch of magic. While I haven’t been on this exact tour myself, reviews and descriptions offer a detailed glimpse of what to expect from this enchanting experience. It’s a must-visit for fans craving a hands-on, interactive outing that combines shopping, photo ops, and behind-the-scenes magic.
What really catches our eye are the broomstick flying experience, the exclusive merchandise bundles, and the gazing at the giant Fawkes upon entry. However, some reviews suggest that the activity may be more suited to children or dedicated fans, so it’s worth considering if you’re after a more mature or serious Harry Potter adventure. This tour seems especially well-suited for families, die-hard fans, or anyone looking for a lighthearted, magical day in the city.
Good To Know:
- Interactive Broomstick Experience offers a fun, photo-worthy adventure with green screen magic.
- Exclusive Harry Potter merchandise is available for purchase, perfect for collectors.
- The tour includes a Butterbeer treat—a must-try for fans of the iconic drink.
- Limited to small groups, ensuring personalized attention and fewer crowds.
- The experience offers a mix of physical activity, shopping, and immersive photo opportunities.
- It’s best suited for fans of all ages, especially those eager for a playful, magical outing.
An Overview of the Harry Potter Shop New York Experience

The Harry Potter Shop in New York isn’t just a store—it’s a destination, combining retail therapy with interactive experiences. Priced at $39 per person, it provides a window into the wizarding world through a variety of activities and exclusive merchandise. The whole day is designed to entertain, inspire, and let you take a little piece of magic home.
At its core, this experience covers a green screen broomstick flight, where you can pretend to soar over Hogwarts, the Knight Bus, or hunt for the Golden Snitch during a Quidditch match. This activity is backed by media, meaning you’ll likely get a video recording and photos of your flight, making for memorable souvenirs. The experience is limited to small groups of up to 10 participants, which often translates into more personalized guidance and fewer queue waits.
You can also opt for an exclusive souvenir package in advance, which bundles a Griffin Wand, a souvenir pin, a chocolate frog, and a draft of Butterbeer—great value if you’re planning to indulge in multiple items. Post-flight, visitors can explore the shop’s vast collection of Harry Potter and Fantastic Beasts products, some of which are exclusive to New York.
You can check if your dates are available here:The Broomstick Experience: Flying Over Hogwarts

This green screen adventure is the centerpiece. The immersive setup allows you to pretend to fly over iconic locations from the series. Reviewers have described it as “really funny,” with the video and photos being “amazing,” making it a highlight for many. One traveler from Italy commented, “Great experience with the broom, video and photos amazing,” confirming the high entertainment value.
The process involves donning a wizard hat, holding a broomstick prop, and following guided prompts to get into character. The magic happens via green screen technology, with options to fly over Hogwarts, alongside the Knight Bus, or chase the Golden Snitch—all customizable for your best pose. This aspect is particularly appealing for social media lovers or those wanting a fun, lighthearted souvenir.
A notable point from reviews is the photo and video packages available for purchase. While the experience costs $39, the photos and videos are an extra, but many find the extra cost worthwhile given the fun of reliving the flight later. For families or groups, this can be a hilarious bonding activity and a fantastic way to capture the moment.
Note: Some reviews mention the experience is more enjoyable for children, but everyone, especially kids and fans, will likely find it amusing and memorable.
Find more activities and experiences we've covered in New York City.
Shopping and Exclusive Merchandise

Once you’ve flown, it’s time to explore the store’s extensive offerings. The shop boasts a collection of Harry Potter and Fantastic Beasts items, many of which are exclusive to the New York location. This includes wands, apparel, homeware, and collectibles that are perfect for enthusiasts eager to expand their collection.
Particularly interesting are the “Things That Must Be Named” section, where you can personalize your souvenirs—think engraving a wand or embroidering a House robe with your name. This personal touch adds sentimental value and makes your keepsakes unique.
Reviewers have highlighted the MinaLima room, a visual feast of beautifully designed packaging and artwork from the series. It’s a great stop for those who appreciate the aesthetic side of Harry Potter, and it’s also a chance to find limited-edition items.
Gaze at Fawkes and Other Visual Delights

As you step into the shop, you’ll be greeted by a giant Fawkes, the phoenix, which is an impressive sight. This large, detailed display adds to the magical ambiance and makes for a great photo opportunity. The entire store is designed to transport visitors into the wizarding world, from the enchanted decor to interactive displays.
Beyond the visual spectacle, some reviews mention the Hagrid’s shoes photo opportunity, letting you stand in Hagrid’s giant-sized boots. It’s a fun way to see how you compare in size and adds a humorous touch to your visit.
Practical Details and Tips

The entire experience is designed to be flexible and accessible. Booking in advance is recommended, especially for the broomstick activity, since spots are limited. The tour includes a full day of fun, but most of the core activities—broomstick flying and shopping—can be completed comfortably within a few hours.
The experience is available in English and comes with the convenience of free cancellation up to 24 hours in advance. This flexibility makes it a low-risk activity for travelers unsure of their plans.
The meeting point is straightforward—simply show your ticket at the entrance, making check-in hassle-free. For those traveling with children, note that some reviewers suggest clarifying that the activity is suitable for kids to manage expectations.
More Great Thing To Do NearbyAnalyzing the Value for Money

At $39 per person, the experience offers a solid balance between entertainment and souvenirs. The broomstick flight alone provides enough fun to justify the price, especially with the added option of capturing professional photos and videos. The merchandise bundle increases the value further, especially for fans eager to take home exclusive items.
However, the experience may feel somewhat limited for those expecting a full-blown tour or extensive behind-the-scenes access. It’s more of a fun, interactive attraction rather than a deep dive into the Harry Potter universe. Still, for fans, the chance to fly over Hogwarts, get a customized wand, and browse exclusive products makes it a worthwhile visit.
Who Should Consider This Experience?

This tour suits families with children, Harry Potter fans of all ages, and those seeking light-hearted fun in New York. It’s a fantastic choice for visitors looking for a short, memorable activity that blends photo opportunities, shopping, and a bit of magic.
It’s especially good if you want a personalized souvenir or are interested in collecting exclusive merchandise. However, if you’re after a more in-depth or serious exploration of the wizarding world, you might find this experience a bit superficial.
The Sum Up
The Harry Potter Shop in New York offers a playful, engaging experience that combines interactive entertainment with shopping for unique merchandise. The highlight—the broomstick flying experience—is fun for all ages, and the store’s vast collection of exclusive items makes it a shopping haven for fans.
While it might not satisfy those craving a detailed behind-the-scenes tour, it’s perfect for families, casual visitors, and Harry Potter enthusiasts wanting a day of magic, photo fun, and souvenirs. The small group size ensures a more personalized feel, and the variety of photo packages means you’ll likely leave with a memorable keepsake.
In short, it’s an authentic, whimsical addition to any New York itinerary, especially if you’re eager to sprinkle a little magic into your trip.
FAQ

Is the broomstick experience suitable for children?
Many reviews suggest it’s enjoyable for kids, especially since the activity is playful and humorous. However, it’s worth confirming if you’re traveling with very young children to ensure it’s appropriate for their age.
How long does the entire experience take?
The core activities—broomstick flying and shopping—can comfortably fit into a few hours, but you can easily spend more time exploring the store and taking photos.
Can I buy merchandise in advance?
You can book a bundle of exclusive fan-favorite items and sweet treats in advance, which offers better value and a guaranteed spot for the experience.
What does the souvenir package include?
It features a Harry Potter New York Griffin Wand, a souvenir pin, a chocolate frog, draft Butterbeer, and Butterbeer ice cream.
Is there transportation provided?
No, the tour is based at the Harry Potter store in New York, and you simply meet your ticket at the entrance—no transportation included.
Are the photos and videos included?
No, these are available for purchase on the day of your broomstick experience, but many find them worth the extra cost.
What should I bring?
Just your passport or ID, and perhaps a camera or smartphone to capture the magical moments.
Is the experience wheelchair accessible?
The provided information doesn’t specify, but given the indoor nature and small group size, it’s likely accessible—it’s best to check directly with the provider.
Can I cancel my booking?
Yes, free cancellation is available up to 24 hours in advance, offering flexibility in case your plans change.
Are group sizes limited?
Yes, the experience is limited to small groups of 10 participants for more personalized service.
This detailed look at Harry Potter Shop New York reveals it as a delightful stop for those wanting a fun, interactive, and souvenir-filled day in the city. Whether you’re flying over Hogwarts or hunting for exclusive merchandise, it blends entertainment with heartfelt fandom.
You can check if your dates are available here:More Tour Reviews in New York City
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