If you’re visiting Gothenburg and have an interest in cars, innovation, or Swedish design, the World of Volvo promises an engaging deep-dive into one of Sweden’s most iconic brands. This ticket grants access to a sprawling 22,000 square meters of exhibits, showcasing everything from historic models to cutting-edge safety tech and temporary art displays. What makes this experience particularly appealing is its blend of history, technology, and interactive fun, all set within a stunning architectural space.
Our review pulls from enthusiastic visitors who’ve enjoyed the exhibits, interactive activities, and the overall vibe of the place. We love how the exhibition merges educational content with entertainment, making it suitable for families, car enthusiasts, or anyone curious about innovation. One minor consideration is that food and drinks aren’t included, so plan to grab a bite outside the exhibition halls. This tour suits those who appreciate a mix of history, modern tech, and a bit of playful engagement.
Good To Know:
- Interactive and Educational: Engage with simulations, activities, and see heritage models.
- Extensive Collection: Over 100 scale models and a large variety of vehicles on display.
- Temporary Exhibits: Keep an eye out for special displays like Evert Taube’s art or emergency vehicles.
- Architectural Marvel: The exhibition space itself is a visual highlight.
- Family Friendly: Features accessible amenities, interactive zones, and engaging content.
- Value for Money: For the price, you get a full day of immersive learning and fun.
An Introduction to the World of Volvo Experience

We start with the impression that this isn’t your average car museum. It’s an experience that combines history, innovation, and Scandinavian design within a beautifully designed space. Located in Västra Götaland County, the exhibition spans 22,000 m²—plenty of room to explore without feeling crowded. Visitors are free to wander at their own pace, which is especially important because there’s a lot to take in.
One of the standout features from reviews is how interactive the experience is. You don’t just look at cars; you get to operate real excavators, challenge your face’s aerodynamics, and even dance with your avatar. These activities make the visit engaging for all ages and add a playful element that breaks away from traditional museum visits.
While the ticket is valid for a single day and offers access to all current exhibits, including temporary ones, the experience’s real charm is the way it invites you into the world of innovation and social responsibility that Volvo champions. Expect to learn about their safety breakthroughs, see vintage models, and explore their latest technological advances—all within a thoughtfully curated environment.
You can check if your dates are available here:What You Can Expect During Your Visit

The journey through the exhibition is divided into various zones, each offering a unique perspective on Volvo’s story. The core focus is on heritage and safety but also extends to art, emergency vehicles, and modern design.
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Heritage Vehicles and Scale Models
A highlight, especially for fans of automotive history, is the collection of over 100 scale models. From the earliest ÖV4 to the iconic PV series and the advanced XC60 and EX90, these models tell stories of innovation. As one reviewer pointed out, “The display for Volvo’s history is very good,” and it’s easy to see why. The models are carefully crafted, with some rare pieces like the P1900, giving insight into the brand’s evolution.
Interactive Activities and Simulations
The exhibition offers hands-on activities that go beyond your typical museum experience. Visitors can operate a real excavator—an activity that proved very popular among families and younger visitors—and participate in various simulations. For instance, testing how aerodynamic your face is or challenging yourself in digital dance-offs adds humor and excitement. One visitor noted, “It’s pretty interactive and shows the history of Volvo with lots of cars displayed,” highlighting how engaging the setup is.
Focus on Safety and Emergency Vehicles
A dedicated section on safety showcases emergency vehicles, such as fire engines and patrol cars, emphasizing Volvo’s commitment to safety innovations. Located on the third floor, this exhibit connects technological advancements directly to real-world safety improvements, making it both educational and inspiring for visitors interested in life-saving technology.
More Great Thing To Do NearbyTemporary and Special Exhibits
The exhibition schedule features rotating displays, such as the “In Case of Emergency” exhibit and the Evert Taube art display. The Taube exhibit, running until August 31, celebrates the life of the Swedish artist with works spanning his lifetime, some of which are displayed publicly for the first time. Meanwhile, the emergency vehicles exhibit underscores Volvo’s contributions to safety tech, giving visitors a chance to see actual rescue equipment and learn about their vital role.
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Architectural and Culinary Experience
Beyond the exhibits, the architecture itself is a highlight—designed in a Scandinavian style that emphasizes simplicity, elegance, and functionality. Visitors often comment on how stunning the space is, making the overall experience visually pleasing. There’s also a café and merchandise shop, where you can enjoy food, drinks, or pick up a souvenir. Although food isn’t included in the ticket, many reviewers appreciated the opportunity to relax in the space after exploring the exhibits.
Practical Details and Tips

- Booking and Pricing: The tickets are available to reserve online, with a flexible “pay later” option. You can cancel up to 24 hours before your visit for a full refund, which makes planning easier.
- Duration: The experience is designed to be enjoyed over a full day, so pace yourself—there’s enough to see and do for hours.
- Accessibility: The exhibition is wheelchair accessible, and limited equipment like baby carriers, wheelchairs, and stroller locks are available if needed.
- Restrictions: Baby strollers and pets aren’t allowed inside, but there’s a designated room for strollers outside the exhibits.
- Best for: Families, car enthusiasts, tech lovers, or anyone curious about the blend of design and safety innovation.
Final Thoughts on Value and Suitability

This experience offers a well-rounded day of discovery that appeals to a variety of interests. The interactive activities appeal to kids and adults alike, while the exhibits on safety and innovation give a meaningful perspective on Volvo’s legacy. The heritage models and temporary art displays add depth, making it more than just a car museum.
For travelers who love learning through engaging activities, appreciate Scandinavian design, or have an interest in the technological progress of automobiles, this is a worthwhile visit. The ticket price reflects access to extensive exhibits, interactive zones, and special temporary displays, making it quite good value given the richness of the experience.
However, if you’re primarily looking for a quick sightseeing stop or want a place with included food options, you might find the experience slightly limited. Still, the overall quality, attention to detail, and the variety of activities make this a memorable part of any Gothenburg itinerary.
FAQ

Is the ticket valid for one day only? Yes, the ticket is valid for a single day, so plan to visit during opening hours and allow enough time to explore.
Are there any age restrictions? The experience is family-friendly and accessible, with activities suitable for children and adults alike.
Can I cancel my ticket? Yes, you can cancel up to 24 hours in advance for a full refund.
Is food included? No, food and drinks aren’t included, but there are dining options available within the exhibition space.
Are guide services available? The ticket includes access to exhibits and activities but no guided tour. However, the exhibits are designed to be engaging even without a guide.
Can I bring my pet? Pets aren’t allowed inside, but assistance dogs are permitted.
Is the venue accessible for wheelchair users? Yes, the exhibition is wheelchair accessible, with limited equipment available for visitors who need it.
What temporary exhibits might I see? Depending on the time of your visit, you could encounter special exhibitions like Evert Taube’s visual art or the emergency vehicles display.
How long should I plan for the visit? We recommend setting aside a full day to enjoy all the exhibits, activities, and temporary displays comfortably.
In essence, the Gothenburg: World of Volvo offers a captivating mix of history, innovation, and hands-on fun. It’s a fantastic stop for those wanting to see how a brand shaped safety and design, all within a striking architectural space that invites curiosity and engagement.
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