From Bilbao: Private Winery Tour with Wine Tasting & Lunch — A Deep Dive

Exploring the Basque Country often means indulging in pintxos and enjoying vibrant city life, but this private winery tour offers a different kind of adventure—venturing into the vineyards of La Rioja, one of Spain’s most celebrated wine regions. While we haven’t personally taken this tour, reviews and detailed descriptions paint a compelling picture of what you can expect: stunning vineyard vistas, intimate winery visits, and a delicious local meal.
What we love most about this experience is its personalized approach, providing access to family-owned wineries where tradition still guides practices. We also appreciate the carefully curated wine tastings that promise a deep appreciation for Rioja’s renowned wines. The scenic drive through lush vineyards is another highlight, offering plenty of opportunities for photos and peaceful moments. Lastly, the traditional Riojan lunch paired with local wines ensures that the full sensory experience isn’t just about tasting but also about savoring the culture.
One possible consideration is that this is an 8-hour day, which might feel long if you’re looking for a quick glimpse of the region. Also, travelers should come prepared with comfortable shoes, especially if they plan to stroll through vineyards or medieval villages. This tour is best suited for wine enthusiasts, food lovers, and those wanting an authentic, relaxed day away from the city.
If that sounds appealing, you’ll likely find this experience to be a worthwhile splurge, especially given the private nature and exclusive access provided.
You can check if your dates are available here:Good To Know

- Authentic Visits: Focuses on family-owned wineries for a genuine experience
- Scenic Landscapes: Offers breathtaking views of vineyards and medieval villages
- Curated Tasting and Lunch: Paired with local wines for a full flavor immersion
- Private and Personalized: Small group setting with seamless transport
- Cultural Insight: Explore charming villages and learn about traditional winemaking
- Full-Day Experience: Well-structured itinerary designed for a relaxed, immersive day
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An In-Depth Look at the Experience

The Start: Seamless Pickup in Bilbao
Your day begins with hotel pickup in Bilbao, a thoughtful touch that sets the tone for a stress-free trip. The 105-minute drive to La Rioja whisks you away from the city’s bustle into lush, rolling vineyards. The bus is comfortable, and the small group size promises personalized attention, fostering a friendly, intimate atmosphere.
Guided Tour of Laguardia (2.25 hours)
The first stop is Laguardia, a medieval village renowned for its well-preserved walls and charming streets. Here, a guide lead you through the town’s narrow alleyways, revealing its history and architecture. Reviewers highlight the guide’s knowledge and friendly manner, making the experience both informative and enjoyable. Expect to see ancient buildings, quaint squares, and perhaps a local wine or two in the process.
More Great Thing To Do NearbyWinery Visit and Tasting (1 hour)
Next, you’ll visit a family-owned winery, a highlight for many. These smaller wineries often keep traditional methods alive, and your guide will explain the full winemaking process—everything from grape harvest to aging techniques. An important note from reviews is that the tasting is curated, meaning you’ll sample some of the best local wines, often including reds and whites typical of La Rioja.
Travelers mention that the wines are of high quality, and the personalized approach allows for a more relaxed tasting experience, free from the crowds often found at larger wineries. You might also enjoy hearing personal stories from the owners, adding a warm, authentic touch.
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Lunch Paired with Local Wines (75 minutes)
The traditional Riojan lunch is often described as a highlight, with local dishes expertly paired with the wines you’ve just tasted. Expect hearty, flavorful fare—think roast meats, regional cheeses, and fresh bread—served in a setting that emphasizes local culture. Reviewers appreciate the quality of the food and the pairing, noting it enhances the tasting experience rather than feeling like an extra.
Scenic Vineyard Strolls and More
Throughout the day, you’ll have opportunities to walk through vineyards, soaking in the views and perhaps capturing some memorable photos of the lush landscapes. The scenery is frequently described as breathtaking, especially during the drive between stops.
Return to Bilbao
After an 8-hour journey full of sights, flavors, and stories, your group will be whisked back to Bilbao, making the day both relaxed and fulfilling. The seamless transportation ensures you won’t have to worry about navigation or logistics, allowing you to focus entirely on enjoying the experience.
Why This Tour Offers Great Value

While $434 per person might seem steep, it’s important to consider what’s included: private transport, exclusive visits, a curated wine tasting, and a traditional lunch—all in a relaxed, small-group setting. The access to family-run wineries and the chance to explore medieval villages makes it a more authentic alternative to larger, more commercial tours.
The personalized attention means you’ll likely get deeper insights into the winemaking process, and the scenery alone makes this trip worth the price. Plus, the full-day format allows you to truly learn about La Rioja’s landscape and culture, rather than just scratching the surface.
Who Will Enjoy This Tour?
This experience is perfect for wine lovers eager to learn about Rioja wines in a relaxed setting. It also suits those interested in exploring charming villages and enjoying beautiful scenery without the rush of a large group or crowded tours. Foodies will appreciate the traditional lunch paired with regional wines, and anyone looking for a peaceful day outside Bilbao will find this a rewarding escape.
It’s ideal if you’re after a well-rounded, culturally rich day that combines history, scenery, and gastronomy.
The Sum Up
This private winery tour from Bilbao offers a thoughtfully curated experience that highlights La Rioja’s best features—its wines, its landscapes, and its villages. With a focus on authenticity and personalization, it’s well suited for travelers who want a deep, relaxed dive into one of Spain’s most iconic wine regions. The combination of scenic views, exclusive visits, and regional cuisine provides excellent value for those willing to invest in a full-day excursion.
Whether you’re a wine enthusiast or someone craving a peaceful journey through lush vineyards, this tour delivers both educational insight and memorable moments. It’s a wonderful way to experience La Rioja beyond the typical tourist route, making it a highlight for many who take it.
FAQ

Is hotel pickup available?
Yes, hotel pickup in Bilbao is included, making your day hassle-free.
How long is the drive from Bilbao to La Rioja?
The drive takes approximately 105 minutes each way, providing a comfortable transition from city to countryside.
What is included in the tour price?
The price covers private transportation, guided tours of Laguardia, visits to a family-owned winery, curated wine tastings, and a traditional Riojan lunch with wine pairing.
Are the winery visits private or shared?
Visits at wineries are conducted in small groups, but the overall tour remains private for your group.
What should I bring?
Comfortable shoes are recommended since there will be walking through villages and vineyards.
Can minors participate in wine tastings?
Alcoholic drinks are not included for minors, and the tasting is intended for adults.
This private Rioja experience offers a blend of scenic beauty, cultural insight, and culinary pleasure, ideal for those wanting a genuine taste of Spain’s famous wine country.
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