Travelers seeking a taste of Italy’s celebrated wine culture will find this Florence-based wine experience a delightful blend of education, scenic beauty, and authentic flavor. Led by a passionate local sommelier, this tour promises to showcase some of Italy’s finest wines while providing insight into the stories, traditions, and eco-friendly practices behind each pour.
What makes this experience stand out? For starters, you’ll sample four handpicked wines representing Italy’s diverse wine regions, paired with carefully selected local snacks. You’ll also get an intimate look into Tuscany’s winemaking world, visiting small, family-run wineries far from the tourist crowds. Plus, the personable guide, Matteo, adds a layer of storytelling and in-depth knowledge that elevates the entire experience. That said, it’s a single-day tour, so those wanting a more extensive wine journey might find it a bit brief.
This tour suits wine lovers of all levels—whether you’re a seasoned aficionado or just curious about Italian wines. It also appeals to travelers wanting to combine a relaxed, scenic day with learning about Tuscany’s rich winemaking traditions. Keep in mind, the experience does not include lunch or dinner, so plan accordingly if you’re hungry after the tasting.
Good To Know

- Authentic Experience: Visit small, organic wineries for genuine insights and fewer travelers.
- Expert Guidance: Led by Matteo, a passionate and knowledgeable local sommelier.
- Diverse Wines: Taste four different wines, each representing Italy’s rich regional variety.
- Food Pairing: Local snacks complement the wines, enhancing the tasting experience.
- Scenic Setting: Enjoy views of lush vineyards and Tuscan landscapes.
- Value for Money: At $65, it offers a quality, intimate experience compared to larger, commercial tours.
Exploring the Florence Wine Tasting Tour

This full-day journey offers not just a tasting but a small-scale exploration into the heart of Tuscany’s wine culture. Starting from Piazza Lorenzo Ghiberti in Florence, the tour kicks off with a one-hour private wine tasting session in an intimate setting, where you’ll be introduced to four wines selected to showcase Italy’s regional diversity. The tasting includes local snacks carefully paired to each wine, making the flavors pop and giving you a deeper appreciation of Italian culinary traditions.
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Visiting Small Wineries with Big Stories
One of the most praised aspects, according to a review, is how the tour visits three family-owned wineries. These producers focus on organic farming, which not only ensures high-quality wines but also respects the environment—a value increasingly important to many travelers. The wineries are deliberately chosen to give visitors a behind-the-scenes experience, far from tourist hotspots. Meeting the winemakers himself, Matteo explains the passions and techniques behind each bottle, adding depth that’s often missing from larger tours.
Each winery visit offers something unique—the first might introduce you to a lesser-known Chianti Classico, while others feature interesting whites and reds that aren’t typically found in shops. A reviewer highlighted trying two white wines and two reds that were “incredibly distinct,” showing the creative potential of Italy’s small producers.
Food, Views, and Storytelling
The pairing of wines with local snacks isn’t just a formality; it’s a carefully curated experience designed to bring out the best in each pour. Think locally sourced cheeses, cured meats, and artisanal products that highlight Tuscany’s culinary soul. Matteo’s storytelling weaves in the history and tradition behind each wine and snack, making the tasting both educational and entertaining.
Beyond the wineries, the tour offers breathtaking vistas of rolling hills and endless vineyards. These scenic views aren’t just a backdrop but part of the experience’s charm, providing a peaceful, picturesque setting for learning and tasting.
The Role of the Guide
Mattéo’s role is central. His background as a trained sommelier shines through in his approachable manner and deep knowledge. According to a review, he makes the experience “fantastic and approachable,” sharing insights about the production, creativity, and eco-friendly practices behind each wine. His storytelling and enthusiasm keep the atmosphere relaxed and engaging—especially helpful for those new to wine tasting.
More Great Thing To Do NearbyWhat’s Included and What to Consider

The tour costs $65 per person, which is quite reasonable for an experience that combines education, small winery visits, and local snacks. It includes the four wines, paired snacks, insights from Matteo, and a bottle of water. Keep in mind, lunch or dinner isn’t included, so plan to eat before or after the tour.
The tour lasts around one hour of tasting, but the overall experience with visiting wineries and enjoying scenic views extends for a full day. The small group size, limited to 10 participants, means more personalized attention and a more relaxed atmosphere. The tour is wheelchair accessible, making it inclusive for more travelers.
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The Itinerary Breakdown

Starting at Piazza Lorenzo Ghiberti, the experience kicks off with an initial wine tasting session in a cozy setting—perfect for getting introduced to the wines and setting expectations. Afterward, the group heads to three boutique wineries:
- First stop: A family-owned winery practicing organic farming. Here, you might find yourself tasting a Chianti Classico with a story of tradition and innovation, paired with local cheeses.
- Second stop: A smaller producer focusing on unique varietals, including whites and reds rarely seen outside the region. As one reviewer noted, these wines “show how the production and creativity of the winemaker can change wines,” offering a fresh perspective on Italian wine.
- Third stop: An eco-conscious winery emphasizing sustainable practices, where Matteo explains the importance of organic farming for both quality and the environment.
Each visit offers a chance to ask questions, learn about winemaking techniques, and enjoy the stunning vineyard vistas. The tour culminates with a chance to reflect on the day, possibly with a final glass or some additional tastings if you choose to add the balsamic vinegar tasting (at an extra cost).
Authentic Experiences and Unique Insights

What sets this tour apart is the focus on small, family-run wineries—places that prioritize quality and tradition over mass production. This approach offers a richer, more authentic experience. As one guest shared, “the wines were from small producers and unique Italian vineyards you likely wouldn’t come across during your holiday.”
Matteo’s storytelling adds a personal touch—he shares tales of his upbringing in Florence and his passion for wine, making the experience feel friendly and genuine. His insights about organic practices and environmental sustainability highlight the broader values influencing Tuscany’s winemaking today.
The Scenic Value

While the main focus is on tasting and education, the scenery is a highlight in its own right. Expect sweeping views of lush vineyards, rolling hills, and the timeless Tuscan countryside. These vistas aren’t just beautiful—they also give context to the wines’ terroir, helping you understand how the landscape shapes flavor profiles.
Practical Details
- Meeting Point: The tour begins at “sfoglia re” restaurant in Florence.
- Duration: Throughout the day, with about an hour spent on tasting. Expect the overall outing to last several hours, including winery visits.
- Group size: Small group (up to 10 participants), perfect for personalized attention.
- Languages: Tours are offered in English and Italian, with the guide Matteo fluent in both.
- Cancellations: Free if canceled 24 hours in advance, offering flexibility for travelers with uncertain plans.
Is This Tour Worth It?

Absolutely, especially if you’re interested in learning about Italian wines beyond the typical. The combination of small winery visits, engaging storytelling, and stunning scenery makes this a refreshing way to experience Tuscany’s wine heritage without the tourist crowds.
The value for money is clear—$65 gets you access to multiple winery visits, expert insights, and quality local snacks. For those seeking a relaxed, authentic, and educational experience, it’s an excellent choice.
Who Would Love This?

This tour suits wine enthusiasts, food lovers, and travelers passionate about authentic experiences. It’s perfect for those who appreciate small-group settings and want to avoid tourist traps. It’s also ideal for anyone interested in sustainable practices and organic farming in Tuscany’s wine industry.
Final Thoughts

This Florence wine experience offers a well-rounded glimpse into Italy’s wine culture, combining small winery visits, expert guidance, and scenic beauty. It’s perfect for those wanting a relaxed, educational day that emphasizes authenticity and quality. With Matteo’s storytelling and the chance to taste rare and intriguing wines, it’s a memorable way to get to know Tuscany’s viticultural heart.
For anyone eager to explore Italy’s wine with a genuine local touch while avoiding the crowds and commercialism, this tour delivers on all fronts. It balances value and experience beautifully—making it a highlight of any Florence trip.
FAQs
What is included in the tour?
You’ll enjoy four handpicked wines, paired local snacks, insights from a local sommelier, and a bottle of water.
Is lunch included?
No, lunch or dinner isn’t part of the package, so plan to eat before or after the experience.
How long does the tour last?
The tasting session is about one hour, but the entire experience, including winery visits and scenic stops, spans a full day.
Where does the tour start?
The meeting point is “sfoglia re” restaurant in Florence.
Can I cancel if my plans change?
Yes, you can cancel for a full refund up to 24 hours before the tour.
Is the tour accessible for wheelchair users?
Yes, it is wheelchair accessible.
What languages are available?
The tour is conducted in English and Italian.
How many people are in each group?
The group is limited to 10 participants for a more personalized experience.
Can I add a balsamic vinegar tasting?
Yes, on request, a balsamic vinegar tasting from Modena can be added for an extra €25 per person.
Is this suitable for children?
No, the experience is designed for adults over 18 years old.
This detailed review aims to help you decide if this Florence wine tour matches your interests and expectations. Whether you’re after a taste of Tuscany’s best wines, an insight into organic practices, or just a scenic day with good company, it’s a charming choice worth considering.
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