Florence: Guided Tour Europe’s oldest pharmacy

If you’re wandering through Florence and stumble upon a centuries-old building promising fragrant secrets and historical charm, you’re likely looking at the Farmaaceutica Santa Maria Novella. This guided tour offers a chance to step inside what is believed to be the oldest pharmacy in Europe, dating back to the 13th century. It’s a small window into a world where alchemy, tradition, and exquisite craftsmanship blend.

What makes this experience truly special? First, you get to walk into a timeless, atmospheric space filled with the scents of countless herbs and spices. Second, the guides, like the highly praised Emanuela, bring the pharmacy’s long history alive with fascinating stories. Third, the opportunity to shop for exclusive, handcrafted products that are only available in Florence adds a tangible, memorable touch.

However, one point to consider is that this tour is relatively short—about 45 minutes—which means it’s a quick peek rather than an in-depth deep dive. It’s perfect for travelers with limited time or those who love discovering hidden gems rather than a full-blown museum experience.

This tour suits those who are curious about traditional crafts, love fragrances, or want a taste of Florence’s rich history in a compact, engaging format.

Good To Know

• Authentic Experience: Walk into Europe’s oldest pharmacy and learn about centuries-old perfumery traditions.
• Knowledgeable Guides: Emanuela and other guides are praised for their in-depth knowledge and friendly approach.
• Sensory Journey: Expect to smell a variety of fragrances, spices, and products, uncovering their historical significance.
• Beautiful Setting: The pharmacy’s elegant, historic interiors are perfect for memorable photos.
• Shopping Opportunity: Purchase unique products made exclusively in Florence.
• Flexibility: Tour lasts about 45 minutes, with options to check different start times and cancel up to 24 hours in advance.

You can check if your dates are available here:

A Deep Dive into the Experience

Starting Point and Accessibility

The tour begins at Piazza Santa Maria Novella, right in front of the church entrance. Look for your guide holding a GyG and Itinerantour sign, making it easy to spot. The meeting spot is central, convenient for those exploring Florence’s historic core, and the tour ends back at the same spot, making it simple to integrate into your day.

Accessibility appears well considered, with wheelchair access available, ensuring that a broad range of visitors can enjoy this experience. The tour’s duration—around 45 minutes—is perfect for fitting into a busy sightseeing schedule without feeling rushed.

What to Expect During the Tour

Once inside, you’re transported into a space that exudes elegance and history. The pharmacy’s interior, described as “exquisite”, combines historic architecture with a display of products that seem almost like artifacts. The guides are known for their passion and depth of knowledge, with Emanuela being a particular highlight according to reviews. She reportedly arrives on time and is enthusiastic about sharing insights into the pharmacy’s origins and its famous products.

A large part of the tour is dedicated to explaining the art of perfumery and spice-making. You’ll learn how products like rosewater, once used as a beauty tonic in the Middle Ages, are still produced today, maintaining centuries-old techniques. The guide may also describe the work of the Maison—the historic perfumery family behind Santa Maria Novella—and how they craft their signature fragrances.

Sensory Highlights and Photo Opportunities

A major highlight is the chance to smell a diverse array of fragrances. Reviewers have expressed how curious they were to explore each scent and understand its story, which makes the experience more engaging than just a visual tour. Strategic corners offer great spots for photos, capturing the stunning interiors and elegant displays.

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Shopping and Additional Purchases

While the tour includes the entrance to Santa Maria Novella’s workshop, it does not cover the church itself. After the tour, visitors often take advantage of the shop to buy exclusive products—think fragrant perfumes, soaps, and herbal remedies, many of which are handcrafted in Florence. Reviewers say the products are unique and only available here, making them perfect souvenirs or gifts.

Value for Money

At around $39.86 per person, this tour offers excellent value, considering the exclusive access, guided experience, and the chance to purchase high-quality, authentic products. Many guests have commented on the great value for money, especially given the quality of guides like Emanuela, who enhance the experience with her friendly demeanor and wealth of knowledge.

Potential Drawbacks

The main limitation is the short duration—it’s a quick snapshot rather than an in-depth exploration. If you’re seeking a detailed course on perfumery or a lengthy historical lecture, this might feel a bit light. However, for most travelers, the compact format provides just enough insight and inspiration.

Who Will Love This Tour?

This experience is ideal for travelers who want a bite-sized, authentic peek into Florence’s historic perfumery tradition. It’s perfect for those with an appreciation for aromas and craftsmanship, or anyone looking for a memorable cultural experience that’s not too time-consuming. Families, couples, and solo explorers alike will enjoy the friendly guidance and beautiful setting.

If you’re a lover of historic sites, unique scents, or high-quality souvenirs, this tour hits all those notes. It’s also a fantastic add-on if you’re already exploring Florence’s main sights and want a small, curated experience.

FAQ

How long does the tour last?
The tour takes approximately 45 minutes, with specific start times available depending on your booking. Check availability when reserving to fit it into your schedule.

Where does the tour start?
It begins at Piazza Santa Maria Novella, in front of the church entrance. Your guide will be holding a GyG and Itinerantour sign for easy identification.

Is the tour accessible for wheelchairs?
Yes, the experience is wheelchair accessible, ensuring that most visitors can enjoy it comfortably.

What’s included in the ticket price?
Your ticket grants you entrance to the Santa Maria Novella workshop and guided commentary. The church entrance is not included.

Can I cancel my booking?
Yes, you can cancel up to 24 hours in advance for a full refund, providing flexibility in case your plans change.

Are there options to pay later?
Absolutely, you can reserve now and pay later, enabling you to lock in your spot without immediate payment.

Is the guide available in multiple languages?
Yes, the tour is offered in both English and Italian, accommodating diverse travelers.

What should I bring?
Comfortable shoes are recommended, and come prepared to smell and explore a variety of fragrances. Bringing a camera for photos is also encouraged.

Final Thoughts

This guided tour of Europe’s oldest pharmacy in Florence offers a delightful blend of history, sensory discovery, and shopping in an elegant setting. It’s particularly well-suited for travelers who appreciate craftsmanship, enjoy fragrant atmospheres, or simply want a quick but memorable cultural experience.

The presence of knowledgeable guides like Emanuela elevates the experience, making the history palpable and the fragrances come alive. The small group size and strategic photo spots make it a comfortable, engaging outing. Plus, the opportunity to buy unique, handcrafted products directly from the source ensures you leave with tangible memories—and perhaps a lovely perfume or soap for your collection.

For those with an hour to spare, this experience delivers a genuinely charming glimpse into Florence’s rich traditions. It’s a worthwhile addition to any itinerary, especially if you want something that’s both educational and sensory.

To sum it up, this tour is perfect for curious travelers, fragrance lovers, and those seeking a taste of historic Florence in a compact, beautifully curated experience. It balances value, authenticity, and charm, making it a memorable highlight of your trip.

You can check if your dates are available here: