Discover the Elegance of the Drinks & Diamonds Shopping Experience in St. Thomas
In our exploration of the best local activities in St. Thomas, one standout is the Drinks & Diamonds Shopping Experience at Kay’s Fine Jewelry. Although we haven’t personally taken this tour, the glowing reviews and detailed descriptions paint a picture of a high-quality, personalized jewelry shopping adventure that combines luxury, education, and genuine family warmth.
What we love about this experience is the personalized assistance from a family-run business, the opportunity to learn about diamonds and gemstones firsthand, and the convenience of on-site jewelry cleaning and customization. Plus, the complimentary drinks—be it champagne, mimosas, or water—add a touch of celebration to the visit.
A potential consideration is the one-hour duration, which might feel brief for those wanting an extensive shopping spree or in-depth jewelry exploration. Still, for anyone seeking a relaxed, intimate, and educational encounter with fine jewelry, this experience seems tailored for that.
Ideal for travelers who value authentic local businesses, appreciate knowledgeable guides, and seek quality over quantity — particularly those interested in purchasing jewelry, whether for themselves or as a special gift.
- Good To Know
- A Closer Look at the Experience
- Arrival and First Impressions
- The Store and Its Collection
- Personalized Assistance and Education
- Learning About Diamonds and Gemstones
- On-Site Jewelry Care and Customization
- The Overall Atmosphere
- The Price and Its Value
- Customer Loyalty and Repeat Visitors
- Why This Tour Works for Travelers
- Final Words
- FAQs
- The Best Of St Thomas!
- More Shopping Tours in St Thomas
- More Tour Reviews in St Thomas
- Not for you? Here's more nearby things to do in St Thomas we have reviewed
Good To Know

- Family-Owned Charm: The store has been serving St. Thomas for over 35 years, emphasizing personalized, welcoming service.
- Educational Approach: Learn directly from jewelers about diamonds, gemstones, and design options.
- Luxury with a Personal Touch: Complimentary drinks and on-site service, including jewelry cleaning and custom pieces.
- Exclusive Experience: Private, bookable only for your group, offering a tailored, intimate shopping environment.
- Great Value: At $25 per person, it offers a premium experience with expert assistance and a chance to find unique jewelry.
- Highly Praised Guides: Reviewers highlight the professionalism and friendliness of staff like Amar, Vick, and Tamille.
👉 See our pick of the 25 Best Tours In St Thomas
A Closer Look at the Experience

You can also read our reviews of more shopping tours in St Thomas
Arrival and First Impressions
Starting at Kay’s Fine Jewelry on Dronningens Gade in Charlotte Amalie, the location is central and easy to access, with most travelers noting its proximity to public transportation and the cruise port. Upon entry, guests are warmly welcomed and offered a complimentary beverage. Whether your choice is champagne, a mimosa, or water, this small gesture immediately sets a relaxed tone for the visit.
The Store and Its Collection
The store has built a reputation over 35 years for its stunning collection of fine jewelry and timepieces. Reviewers frequently mention the quality and variety of pieces, ranging from bridal sets to designer watches, all displayed in a sophisticated setting. The store’s extensive selection ensures that whether you’re after a classic diamond solitaire or a unique gemstone, you’ll find something that catches your eye.
Personalized Assistance and Education
What makes this experience truly stand out is the personalized guidance from family members who are passionate about their craft. Reviewers highlight staff like Amar Naik and Luv, who are known for their welcoming, knowledgeable, and patient approach. One reviewer emphasized that Amar was “welcoming, professional, and on top of everything,” making the shopping feel like visiting a trusted friend rather than a typical retail store.
Guests can request to see how jewelry is made or adjusted, with items customized or replaced in a matter of hours. Several reviews comment on the high-quality craftsmanship and the ability to get on-the-spot adjustments, which is a real plus for those wanting a perfect fit.
Learning About Diamonds and Gemstones
Beyond browsing, visitors are invited to learn about diamonds and gemstones directly from the jewelers. This educational aspect adds a lot of value for buyers who want to understand what makes each piece special. From the clarity and cut of diamonds to the rarity of certain gemstones, this insider knowledge helps visitors make more confident buying decisions.
On-Site Jewelry Care and Customization
Another highlight is the on-site jewelry cleaning and servicing. Reviewers mention how helpful it is to have their jewelry cleaned or serviced without needing to go elsewhere. Plus, if you’re interested in creating a custom piece, the store can accommodate that request efficiently — a big plus for those looking for personalized gifts or investment pieces.
The Overall Atmosphere
The tone is relaxed, with no pressure tactics that often characterize large retail chains. Instead, the focus is on building trust and sharing craftsmanship. This approach has earned the store a near-perfect reputation, as visitors feel valued and understood.
The Price and Its Value
At $25 per person, this experience offers excellent value, considering the quality of service, the education provided, and the opportunity to purchase exclusive pieces. Several reviews point out that the jewelry quality and prices are competitive and often better than other local shops, even earning praise from local jewelers who verified the quality of their purchases.
Customer Loyalty and Repeat Visitors
Many guests have returned or expressed a desire to do so, citing the family feel and trustworthy service as reasons. The reviews echo sentiments of a long-standing reputation, with people mentioning that they prefer buying from this store over others, particularly because of the honest advice and genuine care.
Why This Tour Works for Travelers
This experience is perfect for those who are interested in high-quality jewelry with an educational twist. If you love personalized service, want to learn about gemstones from experts, or are in the market for a special piece, this tour hits the mark. The private, group-exclusive setting ensures a comfortable environment free from high-pressure sales tactics.
It’s especially suitable for travelers who value family-run businesses, appreciate authentic local experiences, and want a memorable shopping moment rather than just a quick purchase. The inclusion of complimentary drinks and on-site jewelry care creates a relaxed, enjoyable atmosphere that feels more like visiting friends than shopping in a typical store.
However, if you’re looking for a long, exhaustive jewelry tour or a large shopping spree, this experience might feel a bit limited in scope. It’s designed to be intimate, educational, and high-end, rather than a broad retail experience.
Final Words

In essence, the Drinks & Diamonds Shopping Experience at Kay’s Fine Jewelry combines authenticity, luxury, and education into one compact, memorable visit. It’s a rare opportunity to connect with family-owned craftsmanship, learn from experienced jewelers, and leave with a piece of jewelry that’s truly special.
This tour is best suited for quality-conscious travelers who want more than just a shopping trip—they want a story, expert guidance, and a bit of celebration. Whether you’re hunting for a meaningful gift, a significant investment, or a personal treasure, this experience delivers on all fronts with a friendly, genuine touch.
FAQs

Is transportation provided for this experience?
Pickup is offered from the location, making it convenient to reach the store without hassle.
How long does the tour last?
The experience lasts approximately 1 hour, which is enough time to browse, learn, and enjoy the personalized service.
Can I request custom jewelry during my visit?
Yes, the store can create custom pieces or search for rare diamonds, often completing on-site or within a few hours.
Is the jewelry cleaning service free?
Yes, you can have your jewelry cleaned and serviced on-site as part of the experience.
What is the price per person?
It costs $25 per person, offering a high-value, intimate shopping experience.
Are there any age restrictions or special considerations?
Most travelers can participate; service animals are allowed, and the experience is suitable for adults and families.
What are the store’s opening hours?
It operates Monday through Saturday from 9:00 AM to 5:00 PM, year-round.
How far in advance should I book?
On average, the tour is booked 75 days ahead, so early reservation is recommended during peak seasons.
To sum it up, the Drinks & Diamonds Shopping Experience is a rare blend of family warmth, educational insight, and luxury shopping in the heart of St. Thomas. It offers true value for those seeking quality, authenticity, and a memorable story behind their jewelry. Whether you’re celebrating a special occasion or simply indulging your love for fine craftsmanship, this tour promises a meaningful and pleasurable journey into the world of gems and timepieces.





























