Discovering Turin’s Historic Shops and Pharmacies: A Deep Dive
If you’re planning a trip to Turin and want to experience its lesser-known charms, a tour exploring the city’s historic shops and pharmacies offers a fascinating window into its past. While many focus on the grand palaces and museums, this experience takes you through the winding streets of the city center, revealing secrets tucked away in centuries-old establishments.
What makes this tour stand out? First, it’s led by licensed guides with over a decade of experience, ensuring you get insightful stories and historical context. Second, it offers a mix of sensory delights—think old-fashioned pharmacies, traditional confections, and iconic coffee spots. Finally, the tour is quite family-friendly, making it accessible for travelers of all ages.
One thing to keep in mind is that it’s a walking experience lasting just two hours, so comfortable shoes are a must. If you’re after a leisurely, authentic slice of Turin that combines history, taste, and a touch of mystery, this tour might just be perfect.
You can check if your dates are available here:Good To Know
- Authentic Experience: Discover hidden treasures like centuries-old pharmacies and traditional confectioneries.
- Expert Guides: All tours are led by licensed professionals with over 10 years of local experience.
- Family-Friendly: The course is suitable for all ages, blending education with fun.
- Cultural Insights: Get tales filled with tradition, curiosities, and historical anecdotes.
- Authentic Atmosphere: Admire original period furnishings and explore iconic coffee shops.
- Value for Money: At $22, it’s an accessible way to explore Turin’s lesser-known stories.
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What to Expect from the Tour

This guided exploration is designed to give you a well-rounded taste of Turin’s historic commercial side, with a focus on its traditional shops and pharmacies. Starting at the scenic Piazza della Consolata, you meet your guide in front of the Bicerin café, a perfect spot to kick things off with a warm drink if you wish before the walk begins.
The first stops lead you into old pharmacies—places that have guarded recipes and remedies for centuries. These aren’t just shops; they’re repositories of tradition, where original period furnishings and historic containers tell stories of health practices from long ago. The guides share tales of remedies, some of which are still used today, and reveal the symbolism behind certain ingredients or decorations.
Next, the tour takes you into historic confectioneries, where you’ll sample (or at least imagine tasting) traditional sweets created with recipes passed down through generations. These stops offer more than just a sugar rush—they’re windows into local culinary culture. The guide might mention specific delicacies, giving you context about how they fit into Turin’s social fabric.
Finally, you’ll visit iconic coffee spots, soaking in the lively ambiance that has made Turin famous for its espresso culture. Original period furnishings at these cafés add to the charm, making it feel like stepping back in time. Each stop is an opportunity to learn not just about the products but also about the stories and traditions that make Turin unique.
The Itinerary in Detail
Starting Point: Piazza della Consolata
The tour begins in front of the Sanctuary of the Consolata, a prominent Turin landmark. Here, the guide introduces the city’s background, setting the stage for a journey into its historic commerce. This meeting point is accessible and familiar, making it easy to find.
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Walking through narrow streets, you’ll visit over ten centuries-old pharmacies. These establishments have preserved their original ambiance—think dark wood cabinets, engraved bottles, and vintage scales. The guides are well-versed in their stories, sharing how these pharmacies served both as medicinal centers and social gathering spots. One reviewer mentioned that the tour “revealed hidden treasures,” emphasizing how these shops feel like secret portals into medieval practices.
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Confectioneries and Sweets
Next, the route takes you into traditional confectioneries, where you might see old recipes displayed behind glass counters or even in small museums within the shops. Here, the focus is on craftsmanship—handmade chocolates and candies that embody Turin’s sweet traditions. While tasting isn’t guaranteed, the ambiance alone offers a delicious trip back in time.
Coffee Shops and Cafés
The final stops are at historic coffee houses. Turin’s coffee culture is legendary, and many of these cafés have preserved original furnishings from the 19th or early 20th century. Expect to see antique espresso machines, vintage tables, and decor that tells stories of social gatherings. Your guide might share anecdotes about famous patrons or the evolution of coffee drinking in Turin.
End Point: Via Silvio Pellico 31
The tour wraps up after about two hours at a charming street corner, leaving you right in the heart of the city where you can continue exploring or relax in nearby cafés.
Why This Tour Offers Great Value

For just $22 per person, this experience provides more than a simple walk. It’s an educational journey that reveals insights into Turin’s daily life across centuries. The small group setting (usually around 10-15 people) ensures you get personalized attention, making it easier to ask questions and absorb stories.
The tour’s focus on authenticity—original furnishings, traditional recipes, and local legends—means you’re not just sightseeing but learning about the city’s soul. The licensed guides balance storytelling with historical facts, which keeps the pace lively and engaging. Plus, since all content is delivered in Italian, it’s a fantastic way for language learners or those interested in local culture to improve their skills.
One reviewer from Italy shared, “Il giro e stato interessante, lo consiglio,” affirming that even locals find value in uncovering Turin’s hidden gems. The fact that the tour covers multiple facets—pharmacy history, sweets, and coffee—means you’ll come away with a well-rounded appreciation of the city’s commercial heritage.
Practical Tips
- Comfortable shoes are recommended, as you’ll walk through narrow, cobbled streets.
- The tour departs promptly at the scheduled time, so arriving 10 minutes early ensures a smooth start.
- The experience is wheelchair accessible, making it inclusive for all travelers.
- The tour is conducted mainly in Italian, with some content in its original language—brush up on basic Italian phrases or ask your guide for clarification if needed.
- Since cancellations are free up to 24 hours before, you can plan with flexibility.
Is This Tour Right for You?
If you’re curious about local traditions, historic shops, and how daily life used to be in Turin, this tour offers a charming and educational experience. It’s ideal for history buffs, culinary enthusiasts, or anyone eager to see a more intimate side of the city beyond its famous landmarks.
Families with children will appreciate the storytelling aspect, making history fun and accessible. However, if you prefer big bus tours or attractions with a focus on art and architecture, this might not meet your expectations.
This experience is best suited for travelers who love discovering hidden gems, enjoy a relaxed pace, and want meaningful stories behind every corner.
Frequently Asked Questions
How long is the tour?
The tour lasts approximately 2 hours, giving ample time to explore several stops without feeling rushed.
Where does the tour start and end?
It begins in front of the Sanctuary of the Consolata at Piazza della Consolata and ends at Via Silvio Pellico 31.
Is it suitable for families?
Yes, it’s suitable for the whole family and offers a fun way to learn about Turin’s traditions.
Do I need to pay extra for tastings?
The tour price of $22 covers the guided experience; tastings may not be included but are often offered in the confectionery stops.
Is the tour accessible for wheelchair users?
Yes, the experience is wheelchair accessible, making it inclusive for all travelers.
What language will the guide speak?
Guides conduct the tour mainly in Italian, with some content shown in its original language.
In choosing this tour, you’re opting for an authentic, budget-friendly way to explore Turin’s secretive side, uncovering stories that books often overlook. Whether you’re a history lover, a foodie, or just someone eager to see a different side of the city, this experience offers a meaningful glimpse into Turin’s past and present.
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