If you’re planning a day of adventure on Cozumel, this ATV tour covering El Cedral ruins, Cenote Jade, and a tequila tasting promises a busy, exciting itinerary that balances thrill, culture, and relaxation. While we haven’t taken this tour ourselves, extensive reviews and detailed descriptions paint a clear picture of what to expect—and it looks like a solid option for those craving an active day with a splash of local flavor.
What we love about this experience? First, the variety of stops offers an engaging mix of adrenaline, history, and natural beauty. Second, the knowledgeable guides make all the difference by sharing insights and ensuring safety. Third, the value for money is impressive considering the number of activities packed into just over two hours and a half.
One potential drawback? The additional fees—not included in the upfront price—could catch some travelers off guard, so it’s wise to be prepared with cash. And, if you’re visiting during bad weather, especially rain, parts of the tour might be affected, as some reviews mention delays or cancellations due to weather conditions.
This tour suits adventure lovers, culture enthusiasts, and those eager to experience a slice of authentic Cozumel in a fun, lively setting. It’s perfect for cruise passengers, first-time visitors, or anyone wanting a hands-on day outside the typical beach scene.
Good To Know:

- Diverse itinerary combines adventure, history, and natural swimming spots.
- Guides are noted for their friendliness, knowledge, and extra effort.
- Value includes multiple activities in a 2.5-hour tour at a competitive price.
- Additional fees mean you should bring some cash for taxes and tips.
- Weather considerations could impact the experience, especially in rainy seasons.
- Group sizes are limited to 20 travelers, keeping it intimate yet lively.
A Closer Look at the Cozumel ATV Tour
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This tour offers a compelling blend of fun and cultural exploration that can appeal to many travelers. Starting at the Royal Village Shopping Center, the meeting point is pretty straightforward—easy for those arriving from Cancun, Riviera Maya, or staying locally on Cozumel. The actual journey involves a mix of a jungle circuit on ATVs topped with some cultural stops, natural swimming, and local tastings.
The ATV Jungle Ride and El Cedral Village
The adventure kicks off with 1.5 hours of ATV riding through the rugged trails of El Cedral, a historic village full of charm and stories. The rough terrain and lush surroundings really lift the excitement factor, especially if you’re new to off-road riding. Reviewers mention they appreciated the friendly yet safety-conscious guides like Cesar, who gave clear instructions, shared cultural insights, and took photos during the stops.
The El Cedral ruins add a touch of history—small but meaningful, offering a glimpse into the island’s past. Some travelers noted that their guides shared personal anecdotes and local traditions, making the experience more memorable. Although minimal in size, the ruins provide a nice cultural break from the thrill of riding.
Cenote Jade: A Refreshing Natural Escape
Next, you’ll visit Cenote Jade, a hidden gem surrounded by jungle. The clear waters beckon for a swim—a highlight for many reviewers who described the plunge as “amazing” and a chance to cool off after the ATV ride. The scenery here is lush, with ancient rocks and dense foliage creating a peaceful backdrop.
Travelers mentioned that the cenote’s calm waters and natural setting make it a perfect spot for relaxation. The fact that swimming is allowed adds a fun, interactive element to the tour. Be aware that some reviews pointed out the tour might run longer than scheduled if weather delays occur, as one group experienced a longer wait due to rain.
Tequila Tasting: A Flavorful Finish
The tour concludes with a tequila tasting session, offering a chance to learn the secrets behind Mexico’s iconic spirit. For those over 18, this part of the experience is a real treat. Guides typically walk you through different types of tequila, sharing insights into the production process and flavor profiles.
Guests have praised the tasting as “amazing” and appreciated the chance to sample local drinks and learn about Mexican culture. Remember, a $20 per person fee for this tasting is not included in the initial ticket price, so budget accordingly.
What’s Included and What’s Not
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The tour’s main attractions are included—ATV riding, visits to El Cedral and Cenote Jade, bottled water, and the tequila tasting. The fuel for the ATV is covered, and the group size is kept relatively small (up to 20 travelers), fostering a friendly atmosphere.
However, there’s a $20 fee per person for taxes and services that must be paid on-site. Also, if you’re planning to tip your guides or buy souvenirs, bring extra cash. Some reviews highlighted the importance of having cash on hand for these additional costs, especially since the tour price doesn’t include everything.
The shared ATV option is limited to even-numbered groups—so if you’re traveling solo or in an odd-numbered group, you’ll likely be assigned an individual ATV, which can increase the activity’s intimacy and convenience.
The Itinerary in Detail
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Start at the Royal Village Shopping Center—a central, easy-to-find meeting point. From there, the journey spans approximately 2.5 hours, with stops designed to maximize your experience.
Stop 1: El Cedral
This is more than just a scenic drive; it’s a chance to stretch your legs and see a slice of Cozumel’s past. The rugged trails mean you’ll need some basic comfort with ATV riding, but guides like Cesar ensure safety and fun. The ruins are modest but meaningful, providing a chance for photos and a glimpse into the island’s history.
Stop 2: Cenote Jade
Expect a short drive through jungle foliage to reach this natural swimming hole. The water is typically cool and inviting, with some reviews mentioning being surprised by the lush surroundings and the tranquility of this “hidden paradise.” It’s a refreshing pause, especially after the adrenaline rush of the ATV ride.
Final Stop: Tequila Tasting
Here, guides educate you about the tequila-making process, and you get a chance to sample different varieties. The tasting is often praised for its authenticity and the guides’ knowledge, making it both educational and flavorful.
End of Tour
The activity wraps up back at the starting point, with plenty of memories and photos to take home.
Authentic Experiences and Authentic Guides
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Throughout reviews, guides like Cesar and Gotu stand out for their friendly demeanor and local knowledge. They often go beyond the basics by sharing personal anecdotes, answering questions, and taking photos—adding a personal touch to the tour.
Travelers particularly appreciated the extra effort guides put into safety and entertainment, especially since some participants were new to ATV riding. The tips on riding safety and the additional stops to take pictures made the experience richer and more relaxed.
Practical Tips for Booking and Participation
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- Bring cash: For the additional $20 tax fee and tips.
- Wear comfortable clothing and closed-toe shoes suitable for riding and swimming.
- Arrive early at the meeting point to avoid missing the start, especially in case of weather delays.
- Check the weather forecast; rain can affect the timing and safety of the tour.
- Group size is limited to 20, so booking in advance is recommended to secure your spot.
- For solo travelers or odd groups, prepare for an individual ATV ride if the shared option isn’t available.
- The tour is suitable for most travelers—most can participate, but those with mobility issues might want to check beforehand.
Final Thoughts: Is It Worth It?
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This Cozumel ATV tour offers more than just riding quads. It delivers a blend of adrenaline, cultural insight, and natural beauty that can leave you with a well-rounded appreciation of the island. The guides’ friendliness and authentic stops make it stand out, especially for travelers who prefer interactive experiences over passive sightseeing.
While the additional fees and potential weather disruptions are worth noting, the price still packs in a lot of value. The tour is especially strong for those who enjoy active, multi-layered excursions that combine physical activity with local culture.
If you’re after an adventure that offers both fun and meaningful moments, this tour is likely to fit the bill. It suits travelers looking for a half-day escape into the outdoors, with some cultural and tasting elements thrown in for good measure.
Frequently Asked Questions
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How long does the tour last?
The tour is approximately 2 hours and 30 minutes, including stops at El Cedral, Cenote Jade, and the tequila tasting.
Where does the tour start and end?
It begins at the Royal Village Shopping Center in Cozumel and finishes back at the same spot.
What is included in the tour?
The tour includes jungle circuit ATV riding, visits to El Cedral and Cenote Jade, bottled water, and a tequila tasting (for +18 travelers). Fuel for the ATVs is also covered.
Are there additional costs?
Yes, there is a $20 per person fee for taxes and services, payable on-site. Tipping guides and purchasing souvenirs are extra.
Is this tour suitable for children?
Most travelers can participate, but the tequila tasting is only for those over 18. Children can enjoy the ATV ride and swimming in the cenote if supervised appropriately.
What should I wear?
Comfortable, weather-appropriate clothing, and closed-toe shoes are recommended. Bring swimwear, towel, and sunscreen.
What if the weather is bad?
Rain can cause delays or cancellations. Some reviews mention tours running longer due to weather, so be flexible and check the forecast before booking.
In essence, this Cozumel ATV experience offers a lively, well-rounded adventure that balances activity, culture, and leisure. Perfect for those wanting a taste of everything in a short time, it’s a tour that leaves many visitors with lasting memories—and plenty of stories to tell.
