Shopping in Florence rewards savvy travelers with authentic experiences. The historic city offers three main types of shopping tours worth your time: artisanal market walks, outlet excursions, and gourmet tasting tours. The market walks are particularly enjoyable, leading you through the leather stalls of San Lorenzo and the local food vendors at Sant’Ambrogio. For bargain hunters, outlet tours to places like The Mall are efficient and come with private transport – saving you time and hassle. My favorite tours combine shopping with cultural insights, where guides share stories about Florence’s ancient guilds and crafting traditions.
Check out these hand-picked Florence shopping tours that consistently earn high marks from my readers and fellow travelers.
Good To Know
- Private shopping tours that offer transportation in luxury vehicles and guidance from stylish local experts to navigate the top designer outlets in Florence.
- Exclusive access to the Barberino Designer Outlet with private transportation and substantial discounts on premium brands.
- Customizable full-day or half-day shopping experiences that cater to individual preferences and group sizes up to 8 people.
- Seamless shopping experiences with free cancellation, flexible rescheduling, and attentive drivers providing a comfortable and stress-free journey.
- Unique culinary and cultural experiences combined with shopping, such as Tuscan wine tastings, farm visits, and traditional cooking classes.
Florence Cooking Course With Ancient Local Market Visit
Visiting Florence’s historic San Lorenzo Market kicks off this immersive cooking course, where travelers explore the vibrant local market culture and handpick fresh ingredients for their Tuscan meal.
With a maximum of 15 participants per chef, the 5-hour experience provides an intimate setting to learn from expert culinary instructors. Guests prepare a starter, main courses, and dessert, including pappardelle with truffle and peposo beef stew.
Complimentary lunch and drinks are included, and the recipes are provided for recreating the dishes at home.
Reviews highlight the enjoyable market visit, food preparation, and chef interactions, though some seek more traditional Florentine fare.
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Fiesole: Tuscan Countryside Half Day E-Bike Tour & Farm Visit
Leaving the bustling markets of Florence behind, adventurers can now enjoy the tranquil Tuscan countryside with the Fiesole: Tuscan Countryside Half Day E-Bike Tour & Farm Visit.
This highly-rated tour takes groups of up to 4 participants on an e-bike journey through the picturesque hills of Fiesole, providing stunning views and a chance to visit a local farm. Guided by a knowledgeable local, the tour includes a tasting of fresh seasonal produce, pecorino cheese, and house wine.
With a moderate fitness level required, cyclists can enjoy the scenic ride and gain historical insights along the way. The tour’s free cancellation policy and convenient transportation options make it an accessible and appealing option for exploring the Tuscan countryside.
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Florence Central Market Food Tour With Eating Europe
Foodies exploring Florence can embark on a culinary journey through the city’s renowned San Lorenzo Market with the Florence Central Market Food Tour by Eating Europe.
The 2.5-hour experience highlights Tuscan delicacies, including cheeses, meats, truffle olive oil, and balsamic vinegar. Guests enjoy a private wine tasting at a historic shop before concluding with espresso, digestif, and gelato.
Led by a local English-speaking guide, the tour accommodates a maximum of 10 travelers and includes a PDF guide. Priced at €80.10 per person, the tour offers free cancellation up to 24 hours in advance and a recommended minimum of 2 guests.
Reviews praise the knowledgeable guides and the opportunity to meet local vendors and learn about Florence’s culinary history.
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Florence: San Lorenzo Market Food and Wine Tour With Local Expert
Embarking on a culinary adventure, travelers can enjoy the flavors and traditions of Florence’s renowned San Lorenzo Market on the 4-hour Florence: San Lorenzo Market Food and Wine Tour with Local Expert.
Led by a local expert, the tour takes guests to 7 locations, including the Mercato Centrale, Basilica di San Lorenzo, and Basilica of Santa Croce. Participants will savor Tuscan specialties like cheese, olives, pasta, and local meat dishes, while learning about the region’s winemaking techniques and culinary history.
This small-group tour, limited to a maximum of 15 travelers, includes food and drink tastings, as well as gratuities. At $95.60 per person, it’s a delicious and enriching way to explore Florence’s vibrant food scene.
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Horse Ride, Olive Oil and Local Foods Tasting in a Tuscan Farm
For travelers seeking a more immersive Tuscan experience beyond the bustling markets of Florence, the Horse Ride, Olive Oil and Local Foods Tasting in a Tuscan Farm offers a chance to explore the region’s agricultural heritage.
This full-day excursion includes a 1-hour horseback ride, an olive oil tasting, and a Tuscan light lunch featuring local specialties.
With top-notch reviews and a reasonable price point, the experience provides great value.
While not suitable for travelers with certain medical conditions, the tour is an excellent way to explore the picturesque Tuscan countryside and learn about traditional olive oil production and regional cuisine.
Read our full review: Horse Ride, Olive Oil and Local Foods Tasting in a Tuscan Farm Review
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Chefactory Market Tour in Florence 4 Courses Cooking Class
Travelers seeking an immersive culinary experience in Florence can partake in the Chefactory Market Tour and 4-Course Cooking Class.
This highly-rated tour includes a guided exploration of the lively San Lorenzo Market, followed by an intimate cooking lesson. Participants will learn to prepare a 4-course Tuscan meal, including fresh pasta and tiramisu, paired with unlimited Chianti wine.
With a maximum of 15 travelers per class, the experience promises an engaging and social atmosphere. The tour’s 93% recommendation rate and Badge of Excellence reflect its quality.
Guests with dietary restrictions can generally participate, though those with celiac disease may face contamination risks.
At €79 per person, this market and cooking class offers an excellent value.
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E-Bike Florence Tour Countryside Tuscany, Farm Experience
Visitors to Florence can swap the bustling city for the serene Tuscan countryside on the E-Bike Florence Tour Countryside Tuscany, Farm Experience.
This 5-star rated tour includes the use of an e-bike, a farm-to-table lunch, and a visit to a local farm. The tour departs from a meeting point near the Ponte Vecchio and lasts around 3 hours.
Participants must have a moderate fitness level and meet the minimum height requirement. While the tour isn’t wheelchair accessible, it’s near public transportation.
Travelers with certain medical conditions should avoid this activity. This tour offers a unique opportunity to explore the Tuscan countryside and experience farm life up close.
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Private Market Tour and Tuscan Cooking Class With a Local
Embarking on a private market tour and Tuscan cooking class with Mirella in Florence offers visitors an immersive culinary experience. For $320 per person, guests can explore the authentic flavors of Tuscany.
The 7-hour experience includes a visit to the Sant’Ambrogio market, where Mirella guides participants in shopping like a local. Back at her home, guests will prepare a multi-course Tuscan meal, including fresh pasta, main dishes, and dessert.
Lunch is served with wine, limoncello, and Prosecco. While Mirella’s English is limited, she’s accompanied by family members for translation.
The tour ends at Mirella’s home in Antella, accessible by public transport, though it’s not wheelchair-friendly. With overwhelmingly positive reviews, this class is considered a highlight of many visitors’ trips to Italy.
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PRIVATE Full-Day Shopping Tour: the Mall GUCCI and Spaces PRADA Outlet
For those seeking a deeper immersion into the world of Italian fashion, a private full-day shopping tour in Florence promises an unparalleled experience.
This exclusive tour takes visitors to Tuscany’s top outlet destinations, including The Mall and Spaces, where they can access substantial discounts on designer brands like Gucci, Prada, Valentino, and Armani.
With a stylish guide to navigate the boutiques, shoppers will learn to shop like an Italian. Comfortable travel in a Mercedes minivan ensures a stress-free day, and a included lunch provides a much-needed respite.
Customizable to individual needs, this tour is perfect for groups of up to eight, with flexible pickup times and accessibility options.
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Private Transfers the Mall Outlet 1-2 Way or Disposal Limo Driver
With private transfers to The Mall Outlet Florence, customers can enjoy a seamless and stress-free shopping experience.
Operated by GT Gianluca Tours, the service offers limousine VIP transportation for groups of up to 8 people, starting at $418.94 per group.
The experienced, English-speaking drivers provide hotel pickup and drop-off, bottled water, and Wi-Fi on board.
Customers appreciate the attentiveness and knowledge of the drivers, who ensure a professional and enjoyable service throughout the day.
Reviewers highlight the excellent conversationalist skills of the drivers and the overall high quality of the experience.
With free cancellation and flexible rescheduling, this private transfer service is a convenient and reliable option for shopping at The Mall Outlet Florence.
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Cooking Traditional Tuscan Cuisine Market Tour
Customers seeking a more immersive Tuscan experience can join a Cooking Traditional Tuscan Cuisine Market Tour in Florence.
Led by local chefs Mirella and Stefano, the small-group class takes participants on a 30-minute journey to a countryside home. Guests will explore the Sant’Ambrogio market, purchasing ingredients like olive oil and produce, then learn to prepare five authentic Tuscan dishes, including tomato bruschetta, Florentine peas, and tiramisu.
The hands-on cooking class is followed by a lunch in a garden setting, featuring organic, homegrown produce and complimentary drinks. Priced at $247.48 per person, the tour offers free cancellation and unlimited rescheduling, making it a flexible and worthwhile culinary adventure.
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Guided Shopping in Florence
What better way to experience the vibrant fashion scene of Florence than with a guided shopping tour?
Florence Shop 4 It offers a personalized shopping experience lasting up to 3 hours. For $91.31 per group (up to 4 people), you’ll receive private shopping guidance from 10:30 AM to 7 PM, Monday through Sunday.
The tour can start at your hotel or a convenient city meeting point, and you’ll end up back where you started. While the tour isn’t wheelchair accessible, most travelers can participate.
With 5-star reviews praising the service’s punctuality, communication, and organization, this is an excellent opportunity to discover Florence’s top boutiques and upscale merchants.
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4 WINES TASTING in a Chianti Classico Farm (Visit/Tour at the Winery Included)
Travelers seeking an immersive wine experience in the heart of Tuscany will find the “WINES TASTING in a Chianti Classico Farm (Visit/Tour at the Winery Included)” excursion an excellent choice.
For €27.00 per person, visitors embark on a 4-wine tasting, including Chianti Classico and Chianti Classico RISERVA, accompanied by Tuscan crackers and snacks.
The tour includes a winery visit and is located just 22km from Florence, with ample parking available.
Accessible to wheelchair users and strollers, the experience accommodates a maximum of 14 travelers and has received all 5-star ratings from previous guests, who praise the exceptional Chianti Classico wines.
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Florence Street Food Tour and Sightseeing With Central Market
Though Florence is renowned for its stunning Renaissance architecture and art, the city’s vibrant street food scene offers a delectable glimpse into the local culinary traditions.
The Florence Street Food Tour and Sightseeing with Central Market provides a 2.5-hour immersion in the city’s gourmet delights. Travelers can savor homemade pasta, truffle tasting, cantucci, coccoli, and gelato, accompanied by drinks.
With a maximum group size of 14, the tour ensures an intimate experience led by knowledgeable local guides. While not wheelchair accessible, the tour is stroller-friendly and offers a vegetarian option.
Highly rated by previous participants, this tour combines sightseeing with a flavorful exploration of Florence’s iconic food culture.
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Market Visit and Cooking Lessons in a Tuscan Farmhouse
One popular Florence experience is the Market Visit and Cooking Lessons in a Tuscan Farmhouse.
The full-day activity, starting at 9:30 AM, includes a visit to the local market to select fresh ingredients. Guests then head to a Tuscan farmhouse for an immersive cooking class, where they’ll learn to prepare regional dishes like bruschetta, homemade pasta, and desserts.
The experience is highly rated, with all 8 reviews giving 5 stars, praising the warm hospitality, engaging lessons, and scenic countryside views.
Priced from $245.54 per person, the activity offers a chance to dive into Tuscan culture and cuisine.
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Tripe and Lampredotto at the Central Market
As visitors step into the bustling Central Market in Florence, they’ll discover a local culinary tradition that has stood the test of time.
The “Tripe and Lampredotto” experience offers a chance to savor Florentine classics like lampredotto (a tripe sandwich) or trippa (tripe stew).
The 3-hour tour includes a tasting, beverage options, and coffee or tea.
Transportation, accessibility, and easy access to public transit make it convenient.
Visitors can book this experience with confirmation upon booking, the option to reserve now and pay later, and free cancellation up to 24 hours in advance.
With a maximum of 10 travelers, this intimate tour provides an authentic taste of Florence’s gastronomic heritage.
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The MALL Reggello Private Shopping Tour From Florence
For visitors seeking an exclusive shopping experience, the 3-hour The MALL Reggello Private Shopping Tour from Florence is an exceptional opportunity.
Priced from $299.71 per person, this private tour offers private transportation, WiFi, and an English-speaking driver.
Pickup is available from hotels or private addresses within Florence.
While food and drinks, other than water bottles, aren’t included, the tour is accessible for strollers, and infants can sit on laps.
With a 5.0 rating based on 3 reviews, this private shopping tour provides a convenient and personalized way to explore the renowned MALL Reggello outlet stores near Florence.
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Private Market Tour, Pasta Making Class and Dinner With a Local Chef in Florence
For visitors seeking a more authentic culinary experience in Florence, the Private Market Tour, Pasta Making Class and Dinner With a Local Chef provides a unique opportunity.
Priced from $182 per person, this 5-star rated tour takes guests on a private journey through local markets and a hands-on pasta making class with Cinzia.
Included are an authentic Italian dinner, local prosecco and wine, and hotel pickup/drop-off.
Dietary restrictions can be accommodated, though the market experience is unavailable in July and August due to heat.
With a private group, this tour offers a personalized, behind-the-scenes look at Florentine cuisine and culture.
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Semi Private Cooking Class in Private Villa With Optional Market Visit and Transfer From Florence
A semi-private cooking class at the stunning Villa Pandolfini Estate in Florence offers visitors an immersive culinary experience.
Led by a professional chef, the full-day class teaches guests to prepare five courses, from starters to dessert, using fresh, seasonal ingredients.
With a maximum of 12-14 participants, the intimate group size ensures personalized attention.
Guests can opt for an additional market tour with the chef before the class.
After cooking, they’ll dine on their creations paired with a bottle of the estate’s wine.
Participants receive a recipe book and an apron as keepsakes.
Convenient shuttle pickup is available, and free parking is provided on-site.
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Wanna Be Italiano – the Original Cooking Class & Market Tour in Florence
Situated just steps from Florence’s iconic Central Market, the “Wanna Be Italiano” cooking class and market tour offers visitors an authentic taste of Italian culinary tradition.
The highly-rated experience, with a 5.0 rating from over 1,277 reviews, guides participants through a morning of hands-on cooking under the tutelage of a local chef.
Guests will visit the market to select fresh ingredients, then craft a classic Italian menu including bruschetta, homemade pasta, and tiramisu.
The class also includes unlimited Chianti, a recipe booklet, and a graduation diploma – making it a delightful and immersive way to learn the secrets of Italian cuisine.
Read our full review: Wanna Be Italiano – the Original Cooking Class & Market Tour in Florence Review
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Shopping Time at Designer Barberino Outlet From Florence
Leaving the delightful cooking class behind, visitors can now embark on an unforgettable shopping adventure at the Designer Barberino Outlet, located just a short drive from Florence.
Offering private transportation in an air-conditioned vehicle with WiFi, this 5-star rated experience provides an English-speaking driver to whisk you away.
While strollers are welcome, the outlet isn’t wheelchair accessible. Priced from $234.18 per person, the tour can be booked for your private group, with free cancellation up to 24 hours in advance.
With a rating of 5.0 based on 2 reviews, this shopping trip promises a memorable day of designer deals.
Read our full review: Shopping Time at Designer Barberino Outlet From Florence Review
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PRIVATE Half-Day Shopping Tour: the Mall GUCCI Outlet
For travelers seeking unparalleled savings on top Italian luxury brands, the PRIVATE Half-Day Shopping Tour to The Mall GUCCI Outlet offers an unbeatable opportunity.
This private tour includes round-trip transportation from downtown Florence in a comfortable Mercedes Minivan, along with an English-speaking licensed driver. Guests can enjoy onboard Wi-Fi, unlimited mineral water, and even baby seats for families.
The tour offers incredible discounts on popular labels like Prada and Gucci, and a convenient flat fee for groups up to seven makes it ideal for larger parties.
With flexible departure times, free cancellation, and consistently high customer ratings, this shopping excursion is a must for fashion-forward visitors to Florence.
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Florence: San Lorenzo Farmers Market Food Tour With Wine Tasting in 4 Hours
Bringing a true taste of Florence, the San Lorenzo Farmers Market Food Tour with Wine Tasting takes visitors on a 4-hour culinary journey through the heart of the city.
Priced from $95.72 per person, the tour explores the bustling San Lorenzo market, where a fully certified guide shares the history and cultural significance of the local produce.
Guests will enjoy a delicious lunch, sample regional wines, and indulge in other food and beverages.
With a maximum of 14 travelers, the experience promises an intimate and immersive exploration of Florence’s vibrant gastronomic scene.
Although not wheelchair accessible, the tour is suitable for most fitness levels and caters to vegetarians with advance notice.
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Small-Group Market Visit and Cookery Class in Central Florence
Travelers looking to enjoy the vibrant culinary culture of Florence can embark on a Small-Group Market Visit and Cookery Class in Central Florence.
This 10 AM tour takes visitors to the Santo Spirito Market, where they’ll learn about Tuscan ingredients from a professional chef. Participants will then head to a cooking class to prepare homemade pasta dishes like tagliatelle and ravioli, culminating in a tasting of the prepared meal accompanied by Tuscan wine.
The experience is capped at 9 people per booking and includes gratuities. Past travelers have praised the knowledgeable guide, Francesco, and the engaging cooking process.
This tour is a must-do for foodies visiting Florence.
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5-Hour Italian Cooking Class in Florence – a Market to Table Tour
This Italian Cooking Class in Florence offers a unique market-to-table experience for foodies.
The 3-hour small-group class includes a guided trip to the San Lorenzo food market to source fresh ingredients. Participants will then learn to prepare a 3-course Italian meal under the instruction of a professional chef, making dishes like bruschetta, homemade pasta, and dessert.
The class also includes food and local product tastings, a graduation certificate, and a booklet with recipes.
With free cancellation and the ability to reschedule up to 24 hours in advance, this hands-on cooking class is a great way to take in the culinary traditions of Florence.
Read our full review: 5-Hour Italian Cooking Class in Florence – a Market to Table Tour Review
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Frequently Asked Questions
How Can I Customize the Shopping Tour to Fit My Preferences?
You can customize the shopping tour by communicating your preferences to the tour provider. They’ll tailor the itinerary, pace, and focus to suit your interests and needs, ensuring you have an enjoyable and personalized shopping experience.
Are There Any Discounts or Special Offers Available for the Tours?
Many tour providers offer discounts and special offers for their shopping tours. Customers should inquire about available promotions, such as early booking discounts or bundled packages, to get the best value for their money.
Can I Request a Private Tour or a Smaller Group Size?
Yes, you can often request a private tour or a smaller group size for an additional fee. Many tour companies offer these options to provide a more personalized and exclusive experience for customers.
What Should I Bring or Wear for the Best Shopping and Cooking Experiences?
Comfortable walking shoes and light, breathable clothing are recommended for the best shopping and cooking experiences. Bring a small bag or purse to carry any purchases, and consider packing a reusable water bottle and snacks.
Are There Any Safety or Security Considerations I Should Be Aware Of?
Be aware of your surroundings and keep valuables secure when shopping. Avoid carrying large amounts of cash, and consider using a cross-body bag or money belt to deter pickpockets. Stay alert and trust your instincts if a situation feels unsafe.
The Sum Up
Florence offers a range of engaging shopping tours for visitors. From exploring traditional markets and sampling local produce to visiting designer outlets, there’s something for every interest. These tours provide an immersive experience, allowing travelers to discover the city’s rich culinary and shopping heritage. Whether you’re looking for a hands-on cooking class or a guided shopping excursion, Florence has a variety of options to cater to your preferences.