Amsterdam: Johan Cruijff ArenA VIP Tour

Introduction: A Football Fan’s Dream in Amsterdam

Our review of the Johan Cruijff ArenA VIP Tour in Amsterdam is based on countless enthusiastic traveler reviews — and from what we gather, it’s a must for anyone who loves football or wants an insider’s look at one of Europe’s most iconic stadiums.

What makes this experience stand out? First, the access to exclusive areas like the dressing room and boardroom offers a genuine behind-the-scenes look. Second, the stunning views in the skybox with a complimentary drink make for a truly VIP feel. And third, the knowledge and friendliness of the guides consistently earn praise, turning a stadium visit into an engaging story about Ajax’s legacy.

One possible consideration? The tour duration is only two hours — so if you’re seeking a longer, more in-depth experience, this might feel brief. Still, for a compact, value-packed snapshot of Ajax’s world, this tour hits the mark.

It’s perfect for football enthusiasts, families, or anyone keen to combine sport with authentic local culture during their Amsterdam trip.

You can check if your dates are available here:

Good To Know

• Excellent value for money at just $73 per person, especially considering access to VIP areas.
• Guides are highly knowledgeable and engaging, making the tour informative and fun.
• Includes exclusive access to the dressing room, boardroom, and skybox—rare opportunities in stadium tours.
• A great mix of history, sport, and stunning stadium views, with additional perks like discounts at the fanshop and Dutch snack spots.
• Accessible and family-friendly, with wheelchair access and friendly staff.
• A brief but immersive experience perfect for those short on time but eager for a memorable stadium visit.

What to Expect from the Johan Cruijff ArenA VIP Tour

Starting Point and Logistics

The tour begins at the Main Entrance E of Johan Cruijff ArenA, conveniently reachable via metro lines 50 and 54 to Bijlmer ArenA station. The meeting point is straightforward, but some reviews note that finding the exact spot can be tricky — so arriving a little early is wise.

Tour duration is set at two hours, making it a manageable visit that fits well into a busy sightseeing schedule. Your group will be led by a live guide speaking both English and Dutch, ensuring clear explanations and engaging storytelling.

The Itinerary: A Step-by-Step Breakdown

1. Exclusive Stadium Access

From the moment you step inside, you’ll feel like an insider. The tour grants access to areas normally off-limits to the public, providing a true VIP experience. Expect to see the dressing room where Ajax players prepare, which is especially exciting for football fans who dream of sitting in those plush seats. Reviewers like Barbara, who loved sitting in the “most expensive seats,” highlight how these moments make the experience memorable.

2. The Ajax Dressing Room

Walking into the Ajax official dressing room is a highlight. You’ll see the team’s gear, get a sense of the players’ pre-match routine, and even snap photos of the space where world-class athletes get ready. This stop offers a tangible connection to football greatness, with guides sharing stories about Ajax’s legendary players like Johan Cruijff.

3. Boardroom and Management Area

Next, you’ll explore the stadium’s boardroom, where crucial decisions are made, and management meets during matches. It’s a rare peek into the strategic side of football, allowing fans to appreciate the behind-the-scenes operations that keep Ajax at the top.

4. Skybox with a View

A highlight for many, the skybox offers panoramic views of the pitch along with a complimentary soft drink. You’ll love watching the field from this vantage point, feeling like a VIP in the luxury box. Multiple reviews mention the thrill of sitting in these posh seats, with some calling it the “best part” of their visit.

5. Fan Shop and Snacks

The tour includes a 10% discount at the official fanshop and at Dutch snack vendor Febo Boulevard, where you can indulge in typical Dutch treats. Although some reviewers lamented that the shop closed early after their visit, the discounts are a nice bonus and help you take home a piece of your experience.

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Guides: Passionate, Knowledgeable, and Entertaining

Throughout the reviews, guides like Rob, Peter, and Theo are consistently praised. They bring the stadium and club’s history alive, sharing fun facts, stories, and even humor. Several reviewers mention guides being “friendly,” “informative,” and “passionate,” making the short tour feel personal and engaging.

For example, one reviewer said, “Our guide Peter was very informative and funny — he made everything look easy” — capturing the lively spirit guides bring to the experience.

Extras and Perks

The inclusion of a special Johan Cruijff ArenA scarf acts as a memorable souvenir, while the free drink in the skybox adds a luxurious touch. The discounts at the fanshop and Dutch snack spots are small but appreciated extras that enhance the overall value.

How the Tour Affects Football Fans and Casual Visitors

If you’re a football fanatic, this tour offers more than just stadium sight-seeing; it provides a glimpse into Ajax’s philosophy, history, and culture. Many reviews mention how guides share stories and insights that deepen appreciation for the club’s impact on Dutch and global football.

For families or casual visitors, the VIP access and scenic views make it an exciting outing without feeling overwhelming. The tour’s accessibility and friendly guides mean it suits all ages and mobility levels.

While some might wish for a longer experience or more time in certain areas, the two-hour duration keeps it brisk, meaning you can combine it with other city adventures easily.

Analyzing the Cost: Is It Worth the Price?

Priced at $73 per person, the tour is quite reasonable given the exclusive areas you access. Comparable stadium tours often cost more, especially when VIP elements are included. The access to the dressing room, boardroom, and skybox significantly boosts the value, especially for football enthusiasts who want to see the inner workings of Ajax’s home ground.

The discounts and souvenirs add further value, making this a well-rounded experience for fans and travelers alike. Many reviews label it as “great value for money,” especially considering the guides’ enthusiasm and insider knowledge that elevate the experience beyond a basic stadium walk.

Visualize the Experience

Imagine walking through a state-of-the-art stadium, hearing stories about legendary players and historic matches. You’re sitting in a skybox with a cold drink, gazing over the pitch — a moment that makes you feel part of the game. Then, stepping into the dressing room, you get a sense of the adrenaline and preparation behind every Ajax victory.

All the while, your guide entertains and educates, sharing anecdotes and fun facts that keep the tour lively. The views, the stories, and the exclusivity combine for a memorable snapshot of Ajax’s spirit — perfect for football lovers and curious travelers.

Final Thoughts: Who Will Love This Tour?

This VIP tour is best suited for football fans eager for behind-the-scenes access, families with kids who love soccer, or travelers seeking a unique, culturally rich experience in Amsterdam. The knowledgeable guides, exclusive access, and scenic views make it a worthwhile investment, especially for those wanting a short but impactful stadium visit.

It’s a perfect way to combine sport, history, and luxury, all wrapped into a compact two-hour window. Whether you’re visiting Amsterdam for a weekend or craving a special highlight, this tour offers an authentic taste of Ajax’s legacy.

FAQ

Is the Johan Cruijff ArenA VIP Tour suitable for children? Many reviews mention that it’s family-friendly and accessible, making it a good option for kids who love football.

How long does the tour last? The tour is 2 hours long, which is enough to see the key areas without feeling rushed.

Are there any age restrictions? The data doesn’t specify age restrictions, but given the accessibility and family-friendly reviews, it seems suitable for most ages.

Is there a guided tour in English? Yes, the tour is led by a live guide speaking both English and Dutch, ensuring clear explanations.

Can I access the VIP areas without a match ticket? Yes, the tour grants access to exclusive areas like the dressing room, boardroom, and skybox, with no match ticket required.

Are alcoholic beverages included? No, the tour includes soft drinks, but not alcohol.

What souvenirs can I take home? You get a unique Johan Cruijff ArenA scarf as a memento.

Are there discounts available? Yes, a 10% discount at the fanshop and Dutch snack vendor Febo Boulevard is included.

Is the tour wheelchair accessible? Yes, reviews confirm the tour is accessible for wheelchair users, making it inclusive for all visitors.

You can check if your dates are available here: