Negril & Ricks Cafe Sunset Tour from Montego Bay: A Complete Guide
When it comes to Jamaica, many travelers dream of afternoons lounging on soft, white sands and watching the sunset from a legendary cliff-top bar. The Full-Day Negril & Ricks Cafe Sunset Tour from Montego Bay promises just that—combining beach bliss, adrenaline-pumping cliff diving, and iconic Caribbean sunsets into a four to six-hour journey. Although we haven’t personally been on this tour, the glowing reviews, stellar ratings, and detailed itinerary paint a clear picture of a well-organized, authentic experience that’s ideal for those seeking leisure, adventure, and a taste of Jamaica’s lively spirit.
What makes this tour stand out is its seamless logistics—private round-trip transportation, a relaxed 6-hour schedule, and plenty of opportunities to enjoy Jamaica’s top sights without feeling rushed. We love the inclusion of a refreshing Red Stripe beer to kick things off, which sets a laid-back tone right from the start. Plus, the flexibility to explore and take pictures at both the famous Seven Mile Beach and Ricks Cafe makes it a flexible, no-hassle way to see some of Jamaica’s most photogenic spots. A possible consideration is the tour’s focus on sightseeing and casual fun; if you’re looking for a more structured or activity-heavy experience, this might feel a bit light. Still, it’s perfect for travelers who want a relaxed yet memorable day and who value local atmosphere over packaged attractions.
This tour will appeal most to those who crave authentic Jamaican vibes, beautiful scenery, and a mix of relaxation and adventure. Whether you’re traveling solo, as a couple, or with family, the personalized touch and small-group feel make it a standout option for anyone looking to make the most of a day near Montego Bay.
- Good To Know
- Exploring the Itinerary in Detail
- Stop 1: Seven Mile Beach at Margaritaville
- Stop 2: Ricks Cafe and Cliff Diving
- Transportation & Logistics
- Additional Details & Considerations
- Authentic Insights from Reviewers
- The Sum Up
- Frequently Asked Questions
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Good To Know

- All-Inclusive Convenience: Private transport, bottled water, and a free Red Stripe beer to start your day.
- Iconic Locations: Visit Seven Mile Beach and Ricks Cafe—both must-see spots in Negril.
- Authentic Experiences: Cliff jumping, sightseeing, and capturing stunning sunset photos.
- Flexible & Relaxed: Around 6 hours including pickup and drop-off, leaving the rest of your day free.
- Positive Vibes: Tour is highly rated, with consistent praise for the memorable experiences.
- Value for Money: At $140, this tour offers a comprehensive taste of Jamaica’s best without breaking the bank.
Exploring the Itinerary in Detail
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Stop 1: Seven Mile Beach at Margaritaville
Your day begins with a visit to the famous Seven Mile Beach, where soft white sands stretch out invitingly. Many reviewers highlight how this stretch of paradise lives up to its reputation, with one noting, “relaxing on the white sand, swimming in the blue waters, and capturing amazing pictures.” The inclusion of Margaritaville adds a lively Caribbean vibe, perfect for snapping photos or just soaking up the sun with a cold drink in hand.
You’ll likely spend about two hours here, giving plenty of time to unwind, walk along the shore, or take a dip in the inviting water. One guest mentioned how they enjoyed the sightseeing walk along the beach, making it a laid-back start that energizes and relaxes simultaneously. The free admission means no extra costs, making this a high-value start to your day.
Stop 2: Ricks Cafe and Cliff Diving
Next, the adventure shifts to Ricks Cafe, a legendary spot for sunsets and cliff diving. The reviews paint a vivid picture: “watching and participating in cliff jumps, enjoying the scenery, and capturing sunset shots,” makes this stop a highlight. The bar is known for lively tunes and a relaxed atmosphere, and many visitors appreciate the chance to try cliff jumping, which can be a thrilling experience for adventure seekers.
You should expect around two hours here, enough time to watch adrenaline-fueled jumps, indulge in local food (at additional expense), and soak up the vibrant sunset views. Reviewers describe the sunset at Ricks as “majestic,” with one noting how the view is “something you’ll never forget.” The atmosphere is casual but energetic, with the music, the crowd, and the stunning backdrop creating the perfect Caribbean moment.
The tour doesn’t include food or drinks from the bar, but many find it worthwhile to grab a snack and enjoy the sunset from this prime vantage point. Hearing local bands and seeing brave cliff jumpers do their thing adds a layer of authenticity that many travelers cherish.
Transportation & Logistics
One of the tour’s biggest perks is the private round-trip transportation, which spares you the hassle of navigating public transport or haggling with local taxis. The tour provider, Beanland Tours, has garnered excellent feedback for punctuality and friendliness—”beans called to confirm our pickup and arrived a few minutes early,” as one review states.
The tour lasts about six hours, allowing for a relaxed pace. The departure is flexible enough for you to plan your day around, and the private group setting means it’s tailored to your needs, avoiding the crowded bus experiences common elsewhere.
Additional Details & Considerations
This tour is priced at $140 per person, representing good value considering the inclusions—private transportation and bottled water—and the opportunity to visit two of Jamaica’s most iconic sites in one day. Not included are lunch, dinner, or catamaran rides, so bringing some snacks or planning for a meal afterward is advised.
The tour is suitable for most travelers, with accessibility considerations not explicitly mentioned but likely manageable for anyone comfortable with walking and mild activity. The weather can impact the experience, especially for the cliff diving, so checking the forecast is wise, and a full refund is available if canceled due to poor weather.
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Authentic Insights from Reviewers

Multiple reviewers rave about the friendliness of the guides. Jose_P, for example, mentioned that “Beans called to confirm he was outside,” which adds a personal touch many travelers appreciate. The positive feedback underscores how well-organized and friendly the tour operators are, making the whole experience more enjoyable and stress-free.
Another reviewer emphasized how they appreciated the “great time” their family had, highlighting the tour’s flexibility and the memorable moments created at Ricks Cafe. The consistent five-star ratings demonstrate a reliable experience that delivers on its promises.
The Sum Up

This Full-Day Negril & Ricks Cafe Sunset Tour from Montego Bay offers a well-balanced mix of stunning scenery, adventure, and relaxation—perfect for travelers wanting to experience Jamaica’s best without feeling overwhelmed. The private transport, flexible schedule, and authentic vibe make it a worthwhile choice for those seeking a personalized day out.
If you love beautiful beaches, lively cliff diving scenes, and unforgettable sunsets, this tour ticks all the boxes. It’s especially suited to those who prefer a laid-back, authentic experience, with the option to add a splash of excitement and local flavor.
The value is clear: you get a full day of iconic sights, friendly service, and a chance to create memories that will stay with you long after the trip ends. For anyone wanting a hassle-free, well-rounded Jamaica experience, this tour is a solid pick.
Frequently Asked Questions

Is transportation included in this tour?
Yes, private round-trip transportation is included, which makes the whole day effortless and stress-free.
How long does the tour last?
The scheduled time is approximately 6 hours, including pickup and drop-off, with most of the time spent at each stop.
Are meals included?
No, meals and additional drinks from Ricks Cafe bar are not included. It’s advisable to bring snacks or plan to buy food at the stops.
Can I participate in cliff jumping?
Yes, watching and participating in cliff jumping is part of the fun at Ricks Cafe. The atmosphere is casual, and many reviewers enjoyed trying it.
What is the cost of the tour?
The tour costs $140 per person, offering good value considering the inclusions and the quality of the experience.
Is this tour suitable for families or solo travelers?
Yes, it’s a private tour, so it’s flexible for families, couples, or solo travelers who want a personalized experience with a small group feel.
Whether you’re chasing the perfect sunset, craving a dip in Jamaica’s legendary beaches, or just want a relaxing yet adventurous day, this tour offers a well-rounded taste of Negril’s charm with the convenience of private transport and a trusted provider.
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