Traveling through Spain’s Valencian Community, especially the Costa Blanca, can sometimes feel like a whirlwind of crowded beaches and tourist spots. That’s why this particular tour caught our eye: it promises a more genuine, locally flavored experience combining scenic views, cultural sights, and a lively market visit—all in just about 4.5 hours. We’ve reviewed similar experiences, but this one’s focus on authentic local markets and scenic drives makes it stand out.
What we really appreciate about this tour is its blend of panoramic coastal views, the chance to explore Villajoyosa’s colorful old town, and the opportunity to wander through a lively local market. Plus, the private, small-group setup creates a more relaxed atmosphere — perfect for those who prefer a more intimate experience. However, one point to consider is the limited duration of the market visit, which might leave some wanting more time to soak it all in.
This tour is ideal for travelers looking for a balanced dose of sightseeing, local culture, and shopping without the hassle of organizing transportation or navigating public transit themselves. It’s particularly suited for those with a keen interest in art, architecture, and authentic local flavors, especially if you’re short on time but still want to see the real Costa Blanca.
Good To Know

- Scenic Coastal Drives: Enjoy sweeping views along the Alicante coast, including Postiguet Beach and Albufereta.
- Authentic Villajoyosa: Stroll through the old town’s colorful houses and fishing traditions.
- Market Experience: Free time to explore a lively local market full of fresh produce, crafts, and clothing.
- Private Transfers: Comfortable and hassle-free transportation included within a small group.
- Time-Efficient: A well-rounded 4.5-hour tour perfect for a half-day adventure.
- Suitable for: Those interested in authentic culture, scenic views, and local markets, with limited time.
A Closer Look at the Tour Experience

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The Scenic Drive Along Costa Blanca
The tour begins with a pickup from your Alicante accommodation, giving you a convenient start. The private van, which comfortably seats small groups of up to 8, whisks you away on a 1.5-hour scenic drive along the Costa Blanca. Expect to see iconic sights like Postiguet Beach, a lively spot close to Alicante’s city center, and Muchavista Beach, known for its long stretch of sand perfect for an afternoon walk or simply gazing at the Mediterranean.
Traveling in a small group means you’ll get personalized commentary from your driver-guide, who likely shares tidbits about each location’s history and local culture. The drive itself is a highlight, offering a taste of the region’s natural beauty—think rugged cliffs, azure waters, and charming seaside towns.
Exploring Villajoyosa’s Old Town and Colorful Houses
The heart of the tour is a roughly two-hour stop in Villajoyosa, a fishing town famous for its vividly painted houses facing the sea. One review highlighted the joy of wandering through this neighborhood, with its “house colors reflecting the vibrancy and warmth of local life.” The town’s narrow streets and pastel facades are a perfect backdrop for photos—and for feeling like you’ve stepped into a postcard.
During the visit, you’ll also have the chance to explore the town’s historic architecture and learn about its fishing traditions, which are still alive today. Many visitors enjoy the relaxed atmosphere and the chance to breathe in the salt-tinged air and soak up the town’s lively yet laid-back vibe.
Market Time: A Window into Local Life
A highlight for many is the free time at the local market. Based on reviews, this market offers a genuine slice of daily life, with stalls selling fresh produce, local crafts, clothing, and souvenirs. One reviewer appreciated the opportunity to browse at their own pace, noting that “the market was full of life and authentic local flavor.”
The market visit is roughly an hour, which allows for a relaxed stroll and some quick shopping. Don’t expect extensive shopping time, but enough to grab some local specialties or unique crafts. Remember, the experience is designed to give you a taste, not a full day’s shopping spree.
More Great Thing To Do NearbyTransitions and Time Management
After market browsing, the group boards the van for a 30-minute drive back to Alicante. The total duration remains around 4.5 hours, making it an excellent choice for travelers with limited time who still want to capture the essence of Costa Blanca.
What’s Included and What’s Not
All transportation is covered, with private transfers ensuring a comfortable, stress-free experience. The guide is also your driver, providing local insights along the way. The only expenses you’ll need to cover are personal souvenirs or extra treats at the market.
The Value Proposition

For $129 per person, this tour strikes a good balance between scenic beauty, culture, and convenience. The small group size enhances the experience, providing more personalized attention and a relaxed atmosphere. The inclusion of private transfers means you won’t have to worry about navigating public transport or hailing taxis, which adds to the overall ease.
While the time at each stop isn’t extensive, it’s sufficient to get a good feel for each location. The tour’s focus on authenticity—through the colorful town and bustling market—lends a genuine feel that many group excursions lack. If you’re after a straightforward, well-organized way to see some of the best parts of Costa Blanca without breaking your schedule or budget, this tour fits the bill.
Final Thoughts: Who Will Love This Tour?

This experience is best suited for travelers who want a balanced mix of sightseeing, local culture, and scenic views in a manageable, half-day format. It’s ideal if you’re eager to see Villajoyosa’s charming streets, enjoy a coastal drive, and explore a lively local market with minimal fuss.
It’s also great for those who prefer small groups, personalized guides, and private transfers—especially if you’re traveling solo, as the small group size fosters a more intimate setting. If you’re after an authentic, relaxed taste of Costa Blanca’s coastal charm, this tour checks all those boxes.
FAQs
Is transportation included? Yes, complimentary private transfers with a driver-guide are included, making the journey easy and comfortable.
How long is the tour? The total experience lasts approximately 4.5 hours, including the scenic drive, town visit, market time, and return.
Can I customize the stops? The itinerary is set, but the small group size allows for some flexibility, especially if you have specific interests.
Is the market visit free? Yes, you’ll have free time to explore the market at your own pace.
What’s the group size? Limited to 8 participants, ensuring a more personalized experience.
Does the tour include pick-up and drop-off? Yes, pick-up and drop-off at your Alicante accommodation are included.
Are meals or snacks included? No, personal expenses are not included, so you’ll want to bring some cash or snacks if desired.
What languages are offered? The tour details mention multiple languages, but for specific info, check with Trip Alicante directly.
Is there any walking involved? Yes, there will be some walking through Villajoyosa’s streets and market stalls, but it’s generally manageable.
Can I cancel the tour? Yes, free cancellation is available up to 24 hours in advance for a full refund.
To sum it up, this tour offers a compact yet thorough glimpse into the charming life along Costa Blanca. Perfect for those who value authentic local experiences, scenic coastal views, and hassle-free logistics, it makes for a memorable, well-rounded half-day outing.
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