When it comes to sampling Italy’s finest wines, Piedmont is a region that deserves a spotlight. This Piedmontese wine tasting tour in Turin offers an authentic glimpse into the region’s vinicultural treasures, all within the lively setting of Turin’s central market. While I haven’t personally attended this specific tour, reviews and detailed descriptions paint a compelling picture of what you can expect—rich flavors, expert guidance, and a convivial atmosphere.
What makes this experience stand out? First, you’ll get to taste six diverse wines, from sparkling to red, including the iconic Barolo. Second, the guide’s deep knowledge shines through, making the tasting both educational and enjoyable. Third, the location—Turin Central Market—means you can combine your wine experience with a walk through a bustling hub of food and culture. The only consideration is that the tour lasts about two hours, so it’s best suited for those who enjoy a focused, social tasting session without feeling rushed.
This tour is perfect for wine enthusiasts, curious travelers eager to explore regional specialties, or anyone wanting a relaxed, authentic introduction to Piedmont’s viniculture. If you’re after a comprehensive yet manageable way to understand Italy’s wine traditions, this experience is a strong choice.
Good To Know

- Balanced tasting of six Piedmont wines including sparkling, white, and reds.
- Expert guidance enhances understanding and appreciation of each variety.
- Location at Turin Central Market offers convenience and the chance to enjoy local food alongside wines.
- In-depth focus on native grape varieties like Nebbiolo, Dolcetto, and Barbera.
- Value for money with six tastings and optional food pairing included.
- Accessible operation with wheelchair-friendly facilities and bilingual guides.
An In-Depth Look at the Piedmontese Wine Tasting Experience

Enjoying the local flavors? More Turin food experiences we've written about
Starting Point: Turin Central Market
The tour begins at the lively Turin Central Market, a hub of local flavors and fresh produce. Meeting here means you’re immersed in the city’s everyday life—a fitting backdrop for tasting regional wines. The market’s vibrant atmosphere adds a layer of authenticity that’s hard to find elsewhere, making it a memorable start.
The Guided Tasting: A Well-Curated Sequence of Six Wines
The core of this experience involves a guided tasting of six distinct Piedmontese wines. The guide, praised for her strong knowledge and friendly approach, makes the tasting accessible whether you’re a wine newbie or a seasoned connoisseur.
First up, you’ll sample the Alta Langa DOCG, a sparkling wine made with Chardonnay or Pinot Noir grapes, showcasing Piedmont’s mastery in traditional méthode champenoise. This is a great way to awaken your palate and appreciate the finesse of Piedmont’s sparkling wine tradition.
Next, the white wine Arneis is introduced—an elegant, aromatic white that perfectly pairs with many Piedmontese dishes. Its crispness and subtle complexity make it a favorite for those who enjoy lighter whites.
From here, the focus shifts to reds. You’ll taste Barbera and Dolcetto, both native to Piedmont but quite different in flavor profiles. Expect Barbera to deliver bright acidity and fruity notes, while Dolcetto offers a softer, fruit-forward experience.
The journey culminates with Nebbiolo, the signature grape of Piedmont, known for producing both younger, more approachable wines and the prestigious Barolo. The guide explains the difference between Nebbiolo wines at different stages of maturity, which can be fascinating for those interested in wine aging and terroir.
What Makes Each Tasting Special
- Alta Langa: Produced with traditional methods, this sparkling wine is a lively start, showing Piedmont’s excellence in bubbles.
- Arneis: A white with a floral and fruity profile, offering a refreshing palate cleanser.
- Barbera and Dolcetto: Representing Piedmont’s versatile reds, these are approachable and expressive of local terroir.
- Nebbiolo and Barolo: The stars of Piedmont, with detailed explanations about their differences and aging potential.
Additional Options: Food Pairings
While the tasting includes six wines, an optional food pairing can be added—featuring appetizers and a typical Piedmontese dish for €25. This pairing enhances the tasting experience, allowing you to savor the wines alongside local flavors, making it a complete sensory journey.
Want to see more of Turin? Other city tours we've reviewed
Why This Tour Offers Great Value

At $59 per person, the cost includes six tastings, which can be quite generous considering the quality and variety of wines served. The tour’s focus on native grape varieties provides an educational element, helping you understand regional nuances. Plus, the bilingual guides (Italian and English) ensure clear explanations, even for non-Italian speakers.
The tour’s duration, approximately two hours, strikes a nice balance—long enough to enjoy and learn, but not so lengthy that it wears out your palate or schedule. Its location at the central market also offers convenience for those who might want to combine the tasting with other sightseeing or shopping.
What To Expect During the Tour

The experience typically begins with a warm welcome, followed by introductions to each wine and its background. The guide shares insights into traditional Piedmontese winemaking methods, such as the classic Alta Langa method, and explains the significance of each grape variety.
The atmosphere is relaxed, with plenty of opportunities to ask questions and discuss flavors. Some reviewers mention that their guides were friendly, knowledgeable, and ready to answer all kinds of questions—a real plus for wine novices. “She shared her strong knowledge of these regional Italian wines, answering a lot of questions,” one reviewer noted.
The tasting setup at the market table is casual but organized, with wines presented in order—sparkling, white, reds—allowing for a smooth progression. The option to add food enhances the experience, turning it into a mini culinary journey.
Accessibility and Practicalities
The tour is wheelchair accessible, making it inclusive for a wider range of travelers. The meeting point at the market also means you can arrive easily on foot or via public transportation from other parts of Turin.
Timing and Group Size
Availability varies, so it’s wise to check the schedule in advance. The typical pace is leisurely, with about two hours allocated—ideal for a relaxed afternoon or early evening activity.
Final Thoughts: Is This Tour Right for You?
If you’re a wine lover eager to explore Piedmont’s signature grapes and regional styles, this tour offers a balanced, informative experience. The setting at Turin’s bustling market provides an authentic backdrop, and the guide’s expertise helps deepen your understanding of Italy’s vinicultural heritage.
It’s especially suitable for those who prefer a small-group, guided experience where questions are welcomed, and tasting is front and center. The inclusion of six wines, with an optional food pairing, means you’ll leave with both knowledge and a good sense of Piedmont’s wine diversity.
For travelers wanting a relaxed, engaging, and educational experience that combines local culture with great wine, this tour hits the mark. It’s an affordable way to taste the best of Piedmont without the fuss of traveling outside the city.
FAQ
Is this tour suitable for non-Italian speakers?
Yes. The guides speak both Italian and English, ensuring clear explanations regardless of your language preference.
How many wines will I taste?
You will enjoy six different tastings, covering sparkling, white, and red wines including Nebbiolo and Barolo.
Can I add food to the tasting?
Yes, there’s an option to include a food pairing, which features appetizers and a typical Piedmontese dish for €25.
What is the meeting point?
The tour begins at the Turin Central Market, a lively and central location in the city.
How long does the tour last?
It typically lasts around two hours, providing ample time for tasting, learning, and questions.
Is the tour wheelchair accessible?
Yes, the experience is wheelchair accessible, making it inclusive for a wider audience.
Do I need to book in advance?
Yes, it’s best to check availability and book ahead, especially as timings may vary.
Is this experience suitable for children?
No, the tour is not suitable for those under 18 years old, as it involves alcohol tasting.
To sum it up, this Piedmontese wine tasting in Turin offers a well-balanced, engaging dive into Italy’s prominent wine regions. With expert guides, a cozy setting at the city’s market, and six thoughtfully selected wines, it’s a fantastic choice for those who want to understand Piedmont’s vinicultural identity firsthand. Whether you’re a dedicated wine connoisseur or a curious traveler, this experience helps you appreciate the nuances that make Piedmont wines so special—all while enjoying the vibrant atmosphere of Turin’s heart.
You can check if your dates are available here:More City Tours in Turin
- Turin: City Electric Bus Tour with Interactive Audio Guide
- Turin: City Highlights Guided Bike Tour
- Turin E-Bike Tour: Explore the City and Its Best Viewpoint
- Turin: Turin & Piedmont 3-Day City Card
- Torino: City Highlights Private Guided Walking Tour
- Turin: Private City and Egyptian Museum Skip-the-Line Tour
More Food & Drink Tours in Turin
- Turin: Gastronomy tasting through oil, wine and cheese
- Turin: Peyrano Chocolate Factory Tour and Tasting
- Turin: Visit and tasting at Casa Luzi Architecture and House Museum
- Wine Tasting and Winery Visit near Asti and Turin
- Wine Tasting near Royal Palace of Turin with Food Platter
- From Turin: Barolo & Barbaresco Tasting Tour
More Tour Reviews in Turin
Looking for something different? Other Turin activities we've written about
- Turin: Cocktail Making Class
- Turin: City Electric Bus Tour with Interactive Audio Guide
- Turin city center: Piedmontese wine tasting
- Turin: City Highlights Guided Bike Tour
- Turin: Egyptian Museum Guided Tour for Children and Families
- Turin E-Bike Tour: Explore the City and Its Best Viewpoint
- Turin: Cocktail Masterclass at Casa Martini
- Turin Guided Bar Crawl in the Old Town
- Turin: Gastronomy tasting through oil, wine and cheese
- Turin: Encounter with Alpacas on an Educational Farm with a Tour Guide
- Turin: Private Walking Tour with a Local
- Turin: Peyrano Chocolate Factory Tour and Tasting
