Exploring Italy’s wine country can be a truly rewarding experience, especially when you find a tour that combines expert guidance, exceptional wines, and genuine local flavors. This review shines a light on the Winery Tour and VIP Tasting at Tenute Girolamo in the beautiful Itria Valley, a place that promises an immersive journey into Apulia’s renowned wine scene.
We love how this experience offers a balanced blend of education and indulgence, with award-winning wines, a thoughtfully curated tasting, and a delicious light lunch showcasing regional produce. The intimate setting and knowledgeable hosts make it perfect for wine lovers seeking authenticity. One thing to keep in mind is that the tour lasts around 3 hours, so it’s a good idea to set aside enough time for a relaxed visit. This experience is ideal for those wanting a genuine, in-depth exploration of Apulian wines paired with local snacks.
Good To Know

- Authentic Apulian Wines: Seven exceptional wines, including premium labels like Conte Giangirolamo and Argese.
- Expert-guided Experience: A one-hour guided tour of the cellar with insightful commentary on wine production.
- Local Delicacies: Tasting paired with regional cold cuts, cheeses, olives, focaccia, and taralli.
- Beautiful Setting: Located in the scenic Valle d’Itria, known for its charming countryside.
- Value for Money: For $71, you get a comprehensive experience that combines tasting, education, and regional flavors.
- Convenient Time Options: Tours available at 10:30 a.m. and 3:00 p.m., perfect for fitting into various schedules.
An In-Depth Look at the Experience

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The Setting and Location
Situated in Martina Franca at Via Noci, 314, Tenute Girolamo’s estate offers a peaceful, scenic backdrop for this wine adventure. The countryside around the Itria Valley is dotted with trulli and olive groves, making it an inspiring setting for such a tasting. The winery itself exudes rustic charm, with modern touches in the cellar area, giving you a sense of tradition and quality craftsmanship.
The Itinerary Breakdown
The experience kicks off with a guided tour lasting about one hour. During this time, you’ll learn about the winery’s history and production methods, gaining insight into what makes their wines stand out. The guide, fluent in both English and Italian, makes sure to keep the explanations engaging and accessible, even for those new to wine tasting.
Following the tour, you’ll move into the tasting segment. Here, you’ll sample seven wines that showcase the winery’s best offerings, including top-tier choices such as Conte Giangirolamo and Argese. These wines are described as award-winning, and you’ll quickly see why—each bottle is a testament to the winery’s dedication to quality.
The Tasting and Food Pairing
What sets this experience apart is the thoughtful pairing of wines with Apulian delicacies. Expect a variety of regional cold cuts, cheeses, and olives, each carefully chosen to complement the different wines. The food isn’t overly formal but instead feels like a relaxed, tasty introduction to local flavors.
Many reviewers, including Samantha from the Netherlands, appreciated the attention to detail: “Good explanation. Delicious wines with matching snacks. Everything was taken care of, with a lot of attention to the products and guests.” The focaccia and taralli add a crunchy, savory touch, making it feel more like a shared meal than a typical tasting.
More Great Thing To Do NearbyThe Price and Value
At $71 per person, this tour offers a solid value, especially considering the quality of wines and local foods involved. It’s a fairly comprehensive package that combines education, tasting, and regional gastronomy—an excellent way to spend a few hours in the Itria Valley without feeling rushed or overcharged.
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Practical Details
- Duration: 3 hours, enough time to enjoy each element without feeling hurried
- Times: 10:30 a.m. and 3:00 p.m., allowing flexibility for your day
- Accessibility: The experience is wheelchair accessible, which is a big plus for those with mobility needs
- Cancellation: Free cancellation up to 24 hours in advance, adding peace of mind
Why This Tour Works Well

Authenticity and Regional Focus
The tour’s emphasis on award-winning, locally produced wines gives you a sense of the region’s craftsmanship. The wines are not only enjoyable but also tell stories of the land and traditions surrounding the Itria Valley.
Educational and Entertaining
The guided element ensures you’re not just drinking wine but understanding what makes each label special. The host’s friendly, informative approach helps demystify the process, making it accessible whether you’re a wine novice or connoisseur.
Food Pairing and Atmosphere
The pairing of wines with regional snacks elevates the tasting from simple sips to a full sensory experience. Many reviewers have highlighted how these snacks complement the wines perfectly, with Samantha specifically mentioning “a lot of attention to the products and guests.”
Peaceful and Picturesque Setting
The location in a scenic part of Martina Franca makes it a lovely escape from busy tourist spots, blending wine culture with the natural beauty of Apulia.
What Could Be Better
While the tour covers a lot, some may find the duration slightly short if they’re eager to explore more wines or ask in-depth questions. Also, for those not into wine or food, this might be a more niche experience, though the quality and authenticity still shine through.
Who Should Consider This Experience

If you’re passionate about wine, regional food, or authentic Italian experiences, this tour is a perfect fit. It’s especially suitable for travelers who enjoy guided visits with insightful commentary and don’t mind a leisurely pace. Families with older children, couples, or small groups will find the intimate setting inviting.
Those on a tight schedule might want to plan this for the late morning or early afternoon, as it fits well into a full day of exploring the Itria Valley. Budget-conscious travelers will see value in what’s included, given the quality of wines and local snacks.
Final Thoughts

This Winery Tour and VIP Tasting at Tenute Girolamo offers a genuine taste of Apulia’s wine-making treasures, paired thoughtfully with regional foods. It’s a well-rounded experience that balances education, indulgence, and scenic beauty, making it ideal for lovers of authentic Italy.
For those wanting to deepen their appreciation of local wines and enjoy a relaxed, friendly atmosphere, this tour delivers on all fronts. The combination of premium wines, regional snacks, and expert guidance makes it a memorable highlight of any trip to the Itria Valley.
Whether you’re celebrating a special occasion or simply want to savor the flavors of Italy’s south, this experience promises a rewarding day with plenty of delicious moments. Expect to leave with not only bottles of excellent wine but also a newfound appreciation for Apulian craftsmanship and hospitality.
FAQ

Is transportation provided?
The tour starts at Tenute Girolamo, and transportation is not included in the package. It’s best to arrive by car or arrange a transfer ahead of time.
How long does the tour last?
The entire experience lasts approximately 3 hours, including the guided cellar tour and tasting.
Are there options for different times of day?
Yes, tours are available at 10:30 a.m. and 3:00 p.m., offering flexibility to fit into your day.
What is included in the price?
You’ll enjoy a guided tour of the cellar, tasting of seven wines, and a light lunch of Apulian regional products like cold cuts, cheeses, olives, focaccia, and taralli.
Is the experience suitable for non-Italian speakers?
Yes, guides are fluent in both English and Italian, ensuring clear explanations for international visitors.
Can I cancel the booking?
Yes, free cancellation is available up to 24 hours in advance, providing peace of mind.
Is the venue accessible for wheelchair users?
The experience is wheelchair accessible, making it inclusive for guests with mobility needs.
What wines will I taste?
The selection includes seven labels of excellence, with highlights being the premium wines Conte Giangirolamo and Argese.
Is the food served during the tasting enough to satisfy a snack?
Yes, the light lunch features regional cold cuts, cheeses, olives, and baked goods, enough for a snack or light lunch.
Would this experience suit a group or solo traveler?
It works well for both. The intimate setting and guided approach create a welcoming atmosphere for individuals or small groups.
This detailed review aims to help you decide if Tenute Girolamo’s winery experience is right for your Apulian adventure. Whether you’re a wine enthusiast or just looking to explore Italy’s southern flavors in a relaxed setting, this tour offers a tasteful and memorable day.
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