Funchal: H.M. Borges Winery Private Tour and Wine Tasting
If you’re visiting Madeira and want to get a true taste of the island’s winemaking tradition, the H.M. Borges Winery private tour is an experience worth considering. This intimate journey offers more than just wine tasting; it’s a chance to explore a family-owned legacy, learn about centuries-old techniques, and indulge in some of the finest Madeira wines right where they’re made.
What makes this tour special? First, it’s a private experience limited to four guests, ensuring personalized attention and a chance to ask all your burning questions. Second, the setting is stunning—surrounded by artworks and with a deep sense of history woven into every corner. Third, the tasting of six different wines, aging from five to over fifteen years, paired with local treats, makes it both educational and delicious.
The only thing to keep in mind is that it’s not suitable for children under 18, pregnant women, or wheelchair users, so plan accordingly. But if you’re a wine lover, a history enthusiast, or simply someone eager to experience Madeira’s authentic spirit, this tour is a delightful way to spend about an hour and a half.
Good To Know

- Private, intimate setting with a maximum of four guests ensures personalized attention.
- Learn about the winemaking process from the roots of the historic H.M. Borges winery.
- Taste six curated wines, including rare aged varieties and a single harvest, paired with local delicacies.
- Admire artworks by Max Römer in a beautifully decorated tasting room, enhancing the sensory experience.
- Discover the secrets behind Madeira wine production, from aging to labeling craftsmanship.
- Ideal for wine enthusiasts and small groups seeking an authentic, educational experience.
Exploring the H.M. Borges Winery Experience

The tour begins with a warm welcome in the private setting, where you’ll first get a quick overview of the winery’s history. H.M. Borges is a family-owned business with roots stretching over a century, and their commitment to quality shows through their meticulous production methods. As you walk through the facilities, expect to see the traditional aging casks and learn how the unique climate of Madeira influences the aging process—something that’s essential for that distinctive flavor in Madeira wine.
This 40-minute walk isn’t just about visuals; it’s about stories—stories of how the winery survived challenges, maintained craftsmanship, and kept alive the art of Madeira wine making. A highlight is understanding the importance of meticulous aging, which transforms raw grapes into the complex, fortified wines Madeira is famous for.
The guided tour is led by knowledgeable staff who are eager to share their expertise, making the experience engaging and accessible even to those new to wine. Many visitors noted that their guide was approachable and enthusiastic, eager to answer questions and explain the nuances of each stage of production.
Enjoying the local flavors? More Madeira food experiences we've written about
The Art and Science of Madeira Wine

One of the most captivating aspects is the chance to see the artworks adorning the tasting room. Painter Max Römer’s masterpieces lend an elegant, almost museum-like atmosphere, elevating the tasting experience beyond mere drinking. It’s an ideal environment to relax and focus on the flavors.
When it comes to tasting, you’ll sample six wines, each with its own story and aging process. The selection includes wines aged 5, 10, and 15 years, along with a single harvest and a very old Frasqueira. This variety showcases Madeira’s versatility—from younger, vibrant wines to those with decades of complexity.
Many reviewers have appreciated the way the tasting is paired with local delicacies, which enhances the flavors and provides a true sense of Madeira’s culinary culture. For some, this pairing turned into a mini culinary journey, highlighting the island’s fresh cheeses, cured meats, and traditional snacks.
The wines themselves are a revelation. Madeira’s fortified style means they’re resilient, often with a caramel, nutty character that ages beautifully. As one reviewer put it, “The flavors just danced on my palate, and I could really taste the craftsmanship in each glass.”
What to Expect During the Tour

Expect a relaxed, friendly atmosphere where you’re encouraged to ask questions and engage with the staff. The tour is limited to small groups, which allows for a more personalized experience. The entire visit lasts about 1.5 hours—perfect for fitting into a day of sightseeing or as a standalone activity.
Transportation isn’t provided, so plan to arrive at the winery easily accessible by taxi or local transport. The tour starts with a brief walk-through of the facilities, focusing on the history and techniques behind Madeira wine production.
Next, the guide will take you through the aging process, explaining how the unique climate and traditional methods influence each batch of wine. You’ll see the casks, learn about the labeling process, and appreciate the dedication behind every bottle.
Finally, you’ll move into the tasting room where the real fun begins. Surrounded by artworks, you’ll sip your way through six carefully selected wines, each paired with local snacks. The tasting is unhurried, allowing ample time to savor and discuss each wine’s characteristics.
The Value of the Experience

In terms of value, this tour packs a lot into 90 minutes. The price includes not only the guided experience but also six wine tastings. Considering that Madeira wines are unique and often expensive to source individually, this experience offers a comprehensive, affordable way to sample a broad spectrum of styles and ages.
The personalized aspect—small group size—means you’ll get more attention from guides, which many visitors appreciate. On top of that, tasting rarer wines like the Single Harvest and Frasqueira adds a special dimension, especially for those interested in aged spirits.
Some reviewers mentioned that the tasting room’s beauty, enhanced by Max Römer’s artwork, made the experience feel more polished and memorable. The pairing with local delicacies was also a highlight, making each sip even more enjoyable.
More Great Thing To Do NearbyFinal Thoughts: Who Will Love This Tour?
If you’re a wine enthusiast eager to explore Madeira’s famous fortified wines, this private tour hits all the right notes. It’s perfect for couples, small groups of friends, or anyone wanting an intimate, educational experience that combines history, craftsmanship, and top-quality wines.
Those who appreciate art and culture will enjoy the beautiful setting with Römer’s paintings, making it a multifaceted experience. But be aware, the tour isn’t suitable for children or those with mobility concerns due to its nature.
The H.M. Borges Winery private tour offers a meaningful glimpse into Madeira’s wine traditions, paired with the chance to savor some truly exceptional wines in a charming, relaxed environment. It’s a memorable way to deepen your appreciation of this island’s vinous heritage.
Prefer private tours? More Madeira exclusive experiences we've written about
- Funchal: Nuns Valley Private Half Day Tour
- From Madeira: Private Buggy Driving Experience With Pickup
- Madeira: Private Cristiano Ronaldo Tour With CR7 Museum
- From Funchal or Caniço: Private Hiking Trip With a Local
- Funchal Airport: Private Transfer To/From Funchal
- Funchal Private 4-Seater VIP Mercedes / 8-Seater Minibus
FAQ

Is the tour suitable for non-drinkers?
The tour involves tastings of six wines, so it’s not suitable for non-drinkers, pregnant women, or children under 18.
How long does the tour last?
The entire experience takes about 1.5 hours, including the guided tour and tasting.
Can I join if I’m unfamiliar with Madeira wine?
Absolutely. The guides make the process accessible, explaining the history, techniques, and flavors in a way that’s friendly to beginners and experts alike.
Are the wines aged for many years?
Yes, the tasting includes wines aged 5, 10, and 15 years, as well as a Single Harvest and a very old Frasqueira.
Is transportation provided?
No, you’ll need to arrange your own transportation to the winery.
What is included in the price?
A private guided tour for up to 4 people, plus tastings of 6 wines paired with local delicacies.
Can I cancel the booking?
Yes, you can cancel up to 24 hours in advance for a full refund.
Is the tour accessible for wheelchair users?
No, it’s not suitable for wheelchair users.
What should I wear?
Smart casual is fine; dress comfortably for walking around the winery.
Are there any language restrictions?
The tour is conducted in English.
In the end, the H.M. Borges Winery private tour offers a chance to appreciate Madeira’s wine culture in an intimate, elegant setting. Whether you’re a seasoned wine lover or just curious, it’s a wonderful addition to your Madeira itinerary.
You can check if your dates are available here:More Food & Drink Tours in Madeira
More Tours in Madeira
More Tour Reviews in Madeira
- Funchal: Cabo Girão Tour on Traditional Boat with Drinks
- Funchal: Botanical Garden & Old Town Tour by TukTuk (1h45)
- Funchal: Bica da Cana to Encumeada Guided Hike with Pickup
- Funchal: Gourmet Tapas Food Tour
- Funchal: Private Boat Tour w/Snorkel & Paddle up 11 people
- Funchal: Pico do Arieiro to Santana and Ponta de Sao Lorenco
Looking for something different? Other Madeira activities we've written about
- Funchal: Cabo Girão Tour on Traditional Boat with Drinks
- Funchal: Botanical Garden & Old Town Tour by TukTuk (1h45)
- Funchal: Bica da Cana to Encumeada Guided Hike with Pickup
- Funchal: Gourmet Tapas Food Tour
- Funchal: Private Boat Tour w/Snorkel & Paddle up 11 people
- Funchal: Pico do Arieiro to Santana and Ponta de Sao Lorenco
- Funchal: Half-Day South Madeira Island Private Tour
- Funchal: Toboggan and Old Town Experience with Tukway
- Funchal: Sunrise Pico do Arieiro & Ruivo/Larano HikeTransfer
- Funchal: Sunset Sailing Tour
- Funchal: Snorkeling Adventure in Eco-Park / Shore or by Boat
- Funchal:Private Sunset Boat Trip – Snorkel & Paddle up 11 pp
