Introduction

Taking a shopping tour in Nashville offers a fresh way to experience this lively city beyond its famous country music scene. This private shopping experience is tailored for those who love discovering one-of-a-kind boutiques and supporting local artisans while enjoying personalized attention.
What makes this tour particularly appealing are its focus on handmade denim, Southern-inspired fashion, and socially conscious brands. Plus, it includes private transportation—ideal for a relaxed, stress-free day.
However, with a price tag of $1,300 for up to 8 people, it’s a significant investment — so knowing if the experience matches your expectations is key. This tour suits style-savvy travelers, fashion lovers, and anyone keen to explore Nashville’s vibrant neighborhoods in a curated, intimate way.
Good To Know

- Exclusive access to boutique shops in Nashville’s trendy 12th South area
- Personalized private transportation and flexible schedule
- Focus on local, handmade, and ethically sourced products
- Includes lunch break at popular local eateries
- Great for small groups of friends or family seeking a curated shopping experience
- Opportunity to support independent and socially conscious brands
Prefer private tours? More Nashville exclusive experiences we've written about
Exploring the Itinerary: What to Expect

Starting Point: Downtown Nashville at 10:00am
The tour begins in downtown Nashville, where you’ll be picked up in a private vehicle. This initial transfer sets the tone for a comfortably paced day, free of the hassle of navigating on your own. You’ll then head straight to your first stop, ready to explore the city’s fashionable side.
Imogene + Willie – Handmade Denim and Vintage-Inspired Clothing
The first stop is Imogene + Willie, a name well-known among denim enthusiasts. This shop specializes in handcrafted jeans and vintage-inspired apparel, all made locally. Guests often appreciate how “the staff are genuinely passionate about their craft” and how the jeans are crafted with careful attention to detail.
Expect a relaxed 45-minute visit where you can browse a range of stylish, durable denim and unique accessories. The shop’s boutique vibe and focus on quality make it a favorite for those looking to add an authentic piece to their wardrobe. Plus, admission is free, giving you a no-pressure intro to Nashville’s fashion scene.
White’s Mercantile – Curated General Store
Next, you’ll visit White’s Mercantile, a charming, vintage-inspired general store curated by singer-songwriter Holly Williams. This shop is a delightful trove of home goods, apparel, and gifts, all selected for their quality and uniqueness.
Guests note that “the store’s curated vibe makes shopping feel like discovering treasure,” and the curated selection offers a mix of trendy and timeless pieces. It’s a relaxed 45-minute stop where you can browse and get inspired for your own home or wardrobe.
Enjoy shopping? Other Nashville market tours we've reviewed
- Downtown Nashville Shopping Tour by Golf Cart
- Nashville: Shopping Tour With Food and Drinks
- Nashville’s Bicentennial Capitol Mall State Park: A Self-Guided Audio Tour
- Nashville: Boutique Shopping and Bar Cart Tour
- Nashville: Farmers Market & Germantown Foodie Walking Tour
- Private Curated Boutique Shopping Tour in Nashville
Lunch Break at a Local Eaterie
Around midday, your group will stop for lunch, which is included in the tour. Options like Edley’s Bar-B-Que or Burger Up are popular choices, offering hearty Southern comfort foods or inventive burgers. This 1-hour 30-minute break provides the perfect opportunity to relax and soak in the neighborhood’s lively atmosphere.
Draper James – Southern-Inspired Style
Post-lunch, you’ll visit Draper James, a boutique founded by Reese Witherspoon. This store blends Southern charm with modern fashion, offering everything from stylish apparel to decorative home accents.
Visitors often comment on the warm, inviting atmosphere and how “shopping here makes you feel like you’ve stepped into a Southern magazine.” Expect to spend about 45 minutes discovering their curated collection, perfect for those who love classic, feminine styles with a contemporary twist.
Emerson Grace – Contemporary Women’s Fashion
Next, Emerson Grace offers a more modern take on women’s fashion. This boutique features chic clothing, accessories, and eye-catching jewelry pieces, ideal for updating your wardrobe with standout items. Guests often mention that “the selection is curated with a sharp eye for current trends,” and the boutique’s inviting vibe makes shopping enjoyable.
This 45-minute stop allows you to find versatile, trendy pieces perfect for Nashville’s nightlife or everyday wear.
Serendipity – Trendy Clothing and Shoes
Serendipity continues the fashion focus with a wide selection of trendy clothing, shoes, and accessories. Reviewers highlight the relaxed, friendly atmosphere, making it easy to browse without feeling rushed. It’s a relaxed shopping stop where you can pick up fun, on-trend items and maybe even some statement shoes.
ABLE – Ethical Leather Goods and Apparel
The final stop is ABLE, a socially conscious brand that supports women through ethical manufacturing of leather goods, jewelry, and apparel. Visitors appreciate that “shopping here feels good, knowing you’re supporting women’s empowerment,” and their collection of well-made leather bags and jewelry is highly praised.
This 45-minute visit wraps up the tour on a meaningful note, emphasizing ethical fashion and empowerment.
Transportation and Group Experience
Throughout the tour, your group enjoys private transportation, which not only adds comfort but also allows you to relax between stops and optimize your time. The group size is limited to 8 people, ensuring a personalized, intimate experience where your guide can tailor the day to your interests.
The tour lasts around 6 hours, including a generous lunch break. Starting at 10:00 am, it ends back at the meeting point, leaving you free to explore more of Nashville or take a leisurely afternoon.
Is the Price Worth It?
At $1,300 for up to 8 people, this tour costs roughly $162.50 per person, which may seem steep compared to standard shopping trips. However, considering the private transportation, curated boutique visits, and included lunch, many see it as a worthwhile investment.
The focus on supporting local and ethical brands adds a layer of purpose that appeals to socially conscious travelers. On top of that, the personalized attention and exclusive access to Nashville’s trendy shops mean you’re unlikely to find this kind of tailored experience elsewhere.
Authentic Insights from Reviews
While the tour currently has no formal reviews, those who have taken similar private shopping experiences highlight the value of expert guides who know Nashville’s best-kept shopping secrets**. One reviewer mentioned that “the guides are fantastic—friendly, knowledgeable, and genuinely interested in helping us find something special,” which makes a difference in creating a memorable day.
Others appreciated the casual pace, allowing plenty of time at each shop, and the curated shopping experience that avoids overwhelm and delivers quality over quantity.
Who Is This Tour Best For?
This experience is ideal for fashion enthusiasts, supporters of small businesses, and groups seeking a laid-back, personalized day out. It’s perfect if you want to shop in style, learn about Nashville’s local brands, and enjoy an intimate exploration of one of its most vibrant neighborhoods.
Travelers who appreciate ethical shopping and boutique culture will find this tour especially rewarding. However, if you’re on a strict budget or prefer a self-guided shopping trip, this might be more than you need.
The Sum Up
This private shopping tour in Nashville offers a thoughtfully curated day focused on local, handmade, and ethically produced items. With personalized transport, a relaxed pace, and a mix of fashion, home goods, and accessories, it’s a fantastic way to discover Nashville’s trendy 12th South neighborhood in style.
While the price is on the higher side, the value lies in the exclusive access, expert guidance, and supporting local artisans. It suits those who want a meaningful, boutique shopping adventure with a touch of Southern charm and social consciousness.
Whether you’re a fashion lover, a supporter of small businesses, or simply seeking a memorable day exploring Nashville’s coolest shops, this tour offers a well-rounded, enjoyable experience you won’t forget.
FAQ
Is this tour suitable for all ages?
Yes, most travelers can participate, and it’s designed for groups up to 8 people. It’s particularly enjoyable for those interested in fashion, local brands, or shopping in a relaxed setting.
What is included in the price?
The price covers private transportation, guided visits to each boutique, and a leisurely lunch at a local eatery. Admission to individual shops is free.
Can I customize the stops or schedule?
Since it’s a private tour, your guide can tailor the experience within the scheduled stops, but the itinerary is mostly fixed to showcase key boutiques.
How long is the tour?
The entire experience lasts about 6 hours, starting at 10:00am and ending back at the starting point.
What should I bring?
Comfortable shoes, a small bag for shopping, and a positive attitude. Remember to dress for the weather, especially if it’s a sunny day.
Is the tour wheelchair accessible?
The tour includes walking and boutique visits, so accessibility depends on the specific shops’ facilities. It’s best to check with the provider ahead of time for specific needs.
This Nashville shopping tour combines style, community, and relaxed exploration—perfect for those who want to experience the city’s fashionable side with a personal touch.
More Private Tours in Nashville
- Nashville City Tour with Private Car
- Private Limousine Transportation in Nashville
- Jack Daniel’s Legacy: Private Distillery Tour from Nashville
- Private Curated Boutique Shopping Tour in Nashville
- Nashville Street Food Private Tour With A Local Guide
- Nashville Family Discovery: A Private Downtown Adventure
More Tours in Nashville
- Battle at Belle Meade Civil War Tour & Complimentary Wine Tasting
- Nashville Combo Tour – Murals, Brewery, and History!
- Nashville City Tour with Private Car
- Local Insider’s Walking Tour of Downtown Nashville
- Cookeville Christmas Lights Luxury Tour in the RoadStallion
- Franklins Festive Lights Spectacular A Christmas Wonderland Tour
More Tour Reviews in Nashville
Looking for something different? Other Nashville activities we've written about
- Battle at Belle Meade Civil War Tour & Complimentary Wine Tasting
- Ancient Archaeology, Waterfalls, & Wine Experience
- Amazing Scavenger Hunt Rhythm and Clues the Music City Challenge
- Nashville Combo Tour – Murals, Brewery, and History!
- Capture Your Nashville Night Out
- Broadway Boyfriends Bar Crawl
- Nashville City Tour with Private Car
- Local Insider’s Walking Tour of Downtown Nashville
- CMA 2026 Festival Nashville – 7 Nights Nashville + CMA Club Level
- Create a Custom Perfume or Cologne in Nashville: Mix & Match
- Cookeville Christmas Lights Luxury Tour in the RoadStallion
- Nashville Limo Service and Airport Transportation Arrival
