The NON BUS Torch Lake Traverse City Area Wine Tour

Planning a wine tasting adventure in Michigan’s scenic Traverse City area? If the idea of being stuck on a crowded, noisy party bus doesn’t appeal, then the NON BUS Torch Lake Wine Tour from Movie Stars Wine Tours might just be your ideal escape. It promises a relaxed, personalized experience in luxury SUVs, visiting four top wineries while avoiding the chaos of typical group tours. Here’s what you need to know before booking.

Three things we really appreciate about this tour are the emphasis on comfort and quality—riding in luxury SUVs rather than a bus, the flexibility in itinerary, and the focus on genuine wine recommendations rather than just a party atmosphere. The small, semi-private setup creates a more intimate vibe, perfect for couples or small groups wanting a true tasting experience.

One aspect to consider is that wines and food are not included in the tour price, meaning you’ll pay extra for tastings, bottles, and bites. For those seeking a budget-friendly, all-inclusive experience, this might be a downside, but for wine lovers who enjoy exploring options at their own pace, it’s a plus.

This tour is best suited for travelers who value comfort, authentic wine tasting, and a more relaxed pace—ideal if you’re looking to avoid the chaos of party buses or large, noisy groups.

Good To Know

• Luxury Vehicles: Ride in Cadillac Escalades, GMC Yukons, or Tahoes—more comfort and style than a party bus.
• Semi-Private Experience: Small group sizes (most likely 6-7 per vehicle) create a more intimate setting.
• Expert Guides: Guides are experienced wine enthusiasts, some with university backgrounds, who can offer real wine advice.
• Flexible Itinerary: Visiting four wineries like Torch Lake Cellars, Cellar 1914, Waterfire Vineyards, Bos Wines, and Mammoth Distilling, depending on weather and availability.
• Included Samples: Complimentary wine splashes at each stop—more than just transportation, it’s about tasting.
• Ownership & Community: Operated by former law enforcement, emphasizing safety, friendliness, and welcoming to first responders and military.
• Pickup Options: Offered from Elk Rapids and the Torch Lake area, making logistics simple.
• No Buses: The standout feature—no party bus, just luxury SUVs for a stress-free journey.
• Cost-Effective: At $69 per person, this offers a relatively affordable way to indulge in Michigan’s wine country with added comfort.

What Makes This Tour Stand Out

This isn’t your typical wine tour. The focus on luxury SUVs rather than a bus immediately signals a more refined, comfortable experience. You’ll be traveling in style with air conditioning, ample space, and a more personal touch compared to busy party buses packed with strangers.

The semi-private nature—most groups being 6-7 people—means you’re less likely to feel like just another passenger. Instead, it fosters a cozy, conversational atmosphere perfect for wine enthusiasts or first-time tasters craving guidance from knowledgeable guides.

The expert guides are another highlight. Many are wine aficionados, some with university backgrounds, so you’ll get tailored recommendations and insights into each wine, which adds an educational element many tours lack.

Stunning views are often mentioned in reviews. From the picturesque countryside to vineyard vistas, this tour combines tasting with scenery that elevates the experience.

Breakdown of the Itinerary

While the exact stops depend on availability and weather, the tour generally visits four of the following locations:

Torch Lake Cellars

A favorite among travelers, Torch Lake Cellars is praised for its welcoming atmosphere and quality wines. Guests might enjoy a splash of local reds or whites here, with one review mentioning “great wines, friendly staff, and beautiful views.”

Cellar 1914

This winery often impresses for its historic charm and boutique offerings. Visitors can expect a tasting experience with wines that often include popular varieties like Gamay, Gwertz, or Secco, depending on what’s available. The owner’s background in Michigan wine makes for knowledgeable recommendations.

Waterfire Vineyards

Guests love Waterfire for its scenic setting and diverse wine selections. Expect to taste a variety of local wines that showcase Michigan’s growing reputation as a wine producer.

Bos Wines & Mammoth Distilling

Both spots add variety—Bos Wines offers smaller batches and unique blends, while Mammoth Distilling provides a chance to sample spirits alongside wines. The inclusion of Mammoth Distilling in the itinerary gives a broader taste of Michigan’s craft beverage scene.

The Experience of Riding in SUVs

Traveling in luxury SUVs like Cadillac Escalades or GMC Yukons offers several advantages. The ride is smooth, quiet, and climate-controlled, making it easier to relax and focus on tasting. Unlike crowded buses, these vehicles give you space to spread out and chat comfortably.

The semi-private aspect means you’ll often be paired with one or two other groups, but most of the time, you’ll have your own vehicle. This setup reduces the noise and chaos typical of larger tours, allowing for more meaningful conversations with guides and fellow travelers.

How the day unfolds

The tour generally lasts 4 to 5 hours, with enough time at each stop for tasting, exploring, and enjoying the scenery. You might find some groups choose to extend their visit to a winery or add a private tasting, which is possible with this flexible setup.

Tasting and food options

While wine samples are included, food isn’t part of the package. You’ll want to plan for bringing snacks or eating beforehand, but many wineries offer local food options you can purchase onsite. Drinks like bottles or additional tastings are extra, allowing you to customize your experience.

Practical Considerations

This tour offers pickup in Elk Rapids and Torch Lake, simplifying logistics. For groups and private bookings, pickups can be arranged in the Torch Lake area, adding convenience.

The price point of $69 per person is quite reasonable given the luxury transport, expert guides, and winery visits. Keep in mind, tastings, bottles, and food are extra, so budget accordingly.

The tour is capped at 18 travelers, ensuring personalized attention and fewer crowds. Tips are appreciated—about 20% is typical for guides who work hard to make your day special.

Cancellation policy

Cancellation is free if done at least 24 hours in advance, providing flexibility if plans change unexpectedly.

Who Should Consider This Tour?

This experience is perfect for wine lovers craving a relaxed, upscale outing without the chaos of larger buses. It’s also ideal for small groups, couples, or first-time visitors wanting guidance from knowledgeable guides. If comfort, authentic tastings, and scenic views matter, you’ll find this tour well worth the price.

The Sum Up

The NON BUS Torch Lake Traverse City Area Wine Tour offers a sophisticated, comfortable alternative to traditional wine tours. With luxury SUVs, expert guides, and carefully curated winery visits, it delivers an authentic Michigan wine experience with style. The focus on intimate groups and stunning scenery make it suitable for travelers seeking a relaxed, high-quality outing.

Whether you’re celebrating a special occasion or just want a more personal tasting adventure, this tour provides excellent value and memorable moments — all while avoiding the hustle and bustle of party buses. If you appreciate comfort, genuine wine insights, and scenic views, this is a tour you’ll want to consider.

FAQ

What is included in the tour price?
Wine samples or splashes are included, but tastings, bottles, and food are extra and paid separately.

How many wineries will we visit?
Usually four different locations, such as Torch Lake Cellars, Cellar 1914, Waterfire Vineyards, Bos Wines, or Mammoth Distilling, depending on availability and weather.

What type of vehicles are used?
Luxury SUVs like Cadillac Escalades, GMC Yukons, or Tahoes, offering a comfortable and stylish ride.

Is this a private tour?
Most groups are semi-private with 6-7 people per vehicle, but private tours can be booked.

Where does the tour start and end?
It begins in Elk Rapids, MI, with pickup options in Torch Lake, and concludes back at the starting point.

How long does the tour last?
Approximately 4 to 5 hours, providing ample time for tasting and scenery.

Are tips expected?
Yes, about 20% gratuity is customary for guides.

Can I cancel the tour?
Yes, free cancellation is available if you cancel at least 24 hours before the scheduled start.

Is this suitable for all travelers?
Most travelers can participate, especially those who enjoy wine, scenic drives, and a relaxed pace.

In summary, this tour offers a comfortable, intimate way to explore Michigan’s wine country without the chaos of larger bus tours. It’s an excellent choice for those who want personalized guidance, scenic views, and a touch of luxury—making your wine tasting day genuinely memorable.