If you’re dreaming of experiencing Michigan’s celebrated wine scene without the chaos of loud party buses, this Private Non-Bus Traverse Old Mission Wine Distillery Tour might just be your perfect outing. While I haven’t personally taken this tour, it has all the ingredients of a memorable, upscale wine adventure—think private, comfortable transport, expert guides, and a personalized itinerary.
What makes this tour stand out? First, the luxury SUV transports you in style and comfort, leaving behind the raucous crowd for a more intimate experience. Second, the wine experts guiding the trip promise genuine recommendations and insights, elevating your tasting experience. Lastly, stunning views of the East and West Bays along the route add a scenic backdrop to your day.
One possible downside? The tour’s price point is higher than many group bus options, but the private nature and personalized service aim to justify that. This tour is an excellent choice for those who value comfort, exclusivity, and authentic wine tastings, making it ideal for couples, friends, or small groups seeking a VIP experience.
Good To Know
- Private Luxury SUV: Travel in style with a GMC Yukon, Chevrolet Suburban, or soon a Cadillac Escalade.
- Expert Guides: Led by knowledgeable wine enthusiasts, offering personalized recommendations.
- Stunning Views: Enjoy scenic drives over East and West Bays, enhancing the day’s beauty.
- Limited Group Size: Up to 7 guests ensures an exclusive, intimate experience.
- Flexible Scheduling: Choose between a morning or afternoon tour, fitting different travel plans.
- Additional Perks: Groups of 6+ receive a complimentary bottle of wine, making it even more special.
An In-Depth Look at the Experience

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The Itinerary and Flow
This private tour is designed for a relaxed, enjoyable day, focusing on quality over quantity. It begins with a pick-up at the Hardy Street Parking Structure in downtown Traverse City, typically at 10:30 AM for the day tour or at 3:30 PM for the sunset option. From there, your luxury SUV whisks you away to four carefully selected wineries, with potential visits to additional spots like Chateau Chantel or Old Mission Distillers, based on your preferences.
The first stop is often at Hawthorne, where you can kick off your tasting with their signature wines. The journey continues through scenic vistas of the bay, giving you a chance to appreciate the beauty of Old Mission Peninsula en route to other vineyards like Bowers Harbor Vineyards, Brys Estates, and Bonobo. Each winery offers a unique vibe, from modern elegance to rustic charm.
Winery Stops & What to Expect
Hawthorne: Known for friendly staff and approachable wines, it’s a great start to your tasting journey. Expect to sample their signature selections and perhaps learn about their wine-making methods from your guide.
Bowers Harbor Vineyards: Located in a picturesque setting, this winery offers a more traditional experience. You might enjoy their well-curated tasting flights, often paired with local cheeses or snacks available for purchase.
Brys Estates: Praised for their scenic views and diverse wine options, Brys Estates often impresses visitors with its elegant tasting room and outdoor seating areas overlooking the vineyard.
Bonobo: A boutique winery that emphasizes quality and craftsmanship. Tasting here offers insight into Michigan’s innovative wine scene, with some reviews mentioning the friendliness of the staff and the chance to buy bottles directly.
Additional Destinations and Customization
Guests have the opportunity to discuss with their guides about visiting other local establishments like Chateau Chantel or Chateau Grand Traverse, making the experience flexible and tailored to your interests.
More Great Thing To Do NearbyThe Transport and Guides
Traveling in a luxury SUV ensures comfort, climate control, and enough space for up to 7 guests—perfect for friends or small groups. The guides, described as wine enthusiasts with a wealth of knowledge, provide expert recommendations, making each tasting more meaningful. They focus on offering a VIP experience, distinct from the typical noisy party bus.
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What Sets This Tour Apart
The non-party bus format is a major plus, as it allows for a peaceful, personalized experience. Many reviews highlight the professionalism of the guides, especially Magic Mike, who’s known for his wine expertise and friendly demeanor. The private nature of the tour often results in a more relaxed atmosphere, where questions are encouraged and personalized attention is the norm.
The Scenic Drive and Views
One of the best parts of this tour is the drive along the peninsula, offering stunning views of East and West Bays. These vistas provide an ideal backdrop for taking photos and simply soaking in the natural beauty of Michigan’s wine country. It’s a rare chance to combine scenic driving with wine tasting, making the day both relaxing and visually stimulating.
Pricing and Value
With costs starting at $369 for a group of two, this tour represents a premium experience, but it’s one that emphasizes quality, exclusivity, and expert guidance. Larger groups (up to 7) pay a slightly higher rate but gain the benefit of private, intimate travel and a group bottle of wine, which many find worthwhile.
When compared to standard group tours or bus-based experiences, this private tour offers a level of comfort and personalization that many consider well worth the extra cost—particularly if you’re celebrating a special occasion or traveling with friends who appreciate a curated experience.
Final Thoughts

This Private Non-Bus Traverse Old Mission Wine Distillery Tour is ideally suited for travelers who want more than just a tasting—it’s for those craving a sophisticated, comfortable, and personalized exploration of Michigan’s wine country. With expert guides, scenic views, and a private vehicle, it elevates a typical wine tour into a memorable experience.
It’s particularly perfect for couples, small groups, or anyone who values exclusivity, scenic beauty, and the chance to learn about Michigan wines from passionate guides. While the price is higher than some group options, the added comfort, privacy, and expert attention make it a compelling choice for an upscale wine adventure.
For those who prefer a lively, boisterous atmosphere, this may not be the best fit. But if a calm, tailored, and scenic journey sounds ideal, this tour ticks all the boxes.
FAQs

What is included in the price?
The tour includes transportation in a luxury SUV, expert wine guides, and wine samples at each stop. Flights, bottles, and food are extra.
How many wineries do we visit?
Typically four wineries—Hawthorne, Bowers Harbor Vineyards, Brys Estates, and Bonobo—though guides can discuss additional destinations like Chateau Chantel or Chateau Grand Traverse.
Can I bring friends or family?
Yes, the tour is private for groups of up to 7 people, making it perfect for friends or family seeking a personalized experience.
What is the pick-up location?
Pick-up is at the Hardy Street Parking Structure in downtown Traverse City, near Middlecoast Brewery.
Is the tour suitable for wine beginners?
Absolutely. Guides are passionate about sharing their knowledge and making the experience enjoyable for all levels.
Are there options for sunset or daytime tours?
Yes, you can choose between a day tour starting at 10:30 AM or a sunset tour beginning at 3:30 PM.
What should I wear?
Comfortable casual clothing is fine, and bring layers if you plan to sit outside or enjoy the views.
Can I customize the itinerary?
Yes, talk to your guide about visiting additional wineries or breweries—flexibility is part of the experience.
In summary, this private wine tour combines scenic drives, expert insights, and exclusive access, making it ideal for those seeking a more refined way to enjoy Michigan’s wine country. It’s a way to indulge in local wines while appreciating the natural beauty and avoiding the chaos of conventional party bus tours. Perfect for small groups looking for a memorable, VIP experience.
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