A Personal Look at the NON BUS VIP Red Wine Lovers Old Mission Traverse Wine Tour
Travelers who love red wine and crave a refined, intimate experience will find this tour a real winner. While I haven’t personally taken the trip, the glowing reviews and detailed offerings paint a picture of a sophisticated, fun, and educational day on Old Mission Peninsula. What stands out? The luxury SUV transport, the knowledgeable guides, and the emphasis on quality wine tastings all combine to make this a compelling choice for vino aficionados.
Some of the things we love include the personalized attention from expert guides, the stunning scenery of Michigan’s wine country, and the chance to skip the typical party bus scene for a more upscale, relaxed experience. A potential drawback? The tour isn’t suitable for children or pregnant women, which is quite understandable given the focus on wine. This tour suits anyone looking for a luxury, small-group experience—perfect for celebrating a special day, a romantic outing, or just indulging in some of Michigan’s finest reds.
Good To Know
- Luxury transportation in upscale SUVs like GMC Yukon or Suburban ensures comfort and style.
- Expert guides like Magic Mike provide personalized wine recommendations and insightful commentary.
- Four iconic wineries focus on exceptional red wines, including Cab Franc, Malbec, and Merlot.
- Flexible scheduling allows for morning or sunset tours, with options to include a distillery stop.
- Small-group or private options enhance the intimacy and personalized feel of the experience.
- The price point of $89 offers excellent value considering the upscale transport, guided tastings, and premium wineries.
Why This Tour Stands Out

One of the biggest draws of this tour is its luxury approach to wine tasting. Forget crowded buses and generic tours—you’re riding in a high-end GMC Yukon or Suburban, which elevates the experience from the start. The semi-private arrangement typically groups 6-7 people, making interactions more personal and relaxed, unlike larger, noisier tours.
The tour’s focus on red wines is a real treat for enthusiasts. Visiting four wineries renowned for reds like Cab Franc, Malbec, La Familia & 2896 blends, and Merlot, you’ll get to sample a well-curated selection that showcases Michigan’s capabilities with these varietals. The emphasis on quality, not quantity means you’ll spend ample time savoring at each stop, guided by Magic Mike and his team of wine connoisseurs who are enthusiastic and knowledgeable.
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The Itinerary: What You Can Expect
Starting with the wineries—each one offers its unique charm. For example, Hawthorne Vineyards is known for its Cab Franc, a rich, flavorful red that pairs beautifully with Michigan’s cooler climate. Guests have expressed appreciation for the smooth explanations given by guides, who help translate tasting notes into understandable insights. One review states, “The tour guide was excellent, explaining everything smoothly and always offering great suggestions.”
Bowers Harbor Vineyards presents a different experience, with blends like La Familia and 2896, which are popular among those looking for something distinctive. You’ll likely spend time in the tasting room, enjoying the ambiance and learning about each wine’s story. The guides often customize the experience based on guest preferences, which adds a layer of personalization many travelers appreciate.
Chateau Chantal offers a different feel—more scenic, with impressive views—and a chance to try the Naughty or Nice Red and Malbec. The experience here is designed to balance scenic beauty with top-tier wine tasting. Guests report that the scenery is stunning, making it an ideal spot for photos or just soaking in the vistas.
Brys Estate & Bonobo Winery bring the tour full circle with a focus on Cabernet, Merlot, and Pinot Noir. As one reviewer put it, “Taste the famous Cab Merlot, Cab Franc, BDX, and OV Pinot Noir—each one more delicious than the last.” The owners and staff at these wineries are passionate, making the tasting sessions educational and fun.
The Experience: Beyond Just Tasting
While sampling is a core component, the tour’s guides elevate the experience. Described as wine enthusiasts and experts, they are skilled at sharing stories, offering pairing suggestions, and recommending bottles for future enjoyment. One review even mentions a “fancy wine drinking hat” as a humorous touch—highlighting that this isn’t just about drinking but about embracing the fun, stylish side of wine tasting.
Timing is flexible, with departures at 10:30 AM to beat crowds or a 3:30 PM sunset tour for those who want a romantic end to their day. An optional distillery stop adds variety, catering to visitors who appreciate spirits alongside wine. The 4.5-hour duration strikes a good balance—enough time to enjoy each winery without feeling rushed.
The Small-Group Advantage
This isn’t a large, noisy party bus experience. Instead, the semi-private SUV setup ensures that you’re not just another number but part of a small, intimate group. This makes conversations more meaningful, and the personalized recommendations from guides become more impactful. For groups celebrating a birthday, bachelorette, or anniversary, this setup offers a perfect, relaxed environment.
More Great Thing To Do NearbyPrice and Value
At $89 per person, this tour is a lot of value. When you consider the luxury transport, expert guides, and visits to four premium wineries, it’s a comprehensive package. Compared to typical wine tours that might be more generic or involve larger groups, the personalized, upscale feel here is a big plus.
Guests receive free bottles of wine when in groups of six or more, which adds to the value. Plus, the flexible scheduling and free cancellation policy—up to 24 hours in advance—make it a low-risk option for planning your trip.
Interested in wine? More Traverse City vineyard visits we've reviewed
- 5-Hour Traverse City Wine Tour: 4 Wineries on Old Mission Peninsula
- Sunset Sail From Traverse City With Food, Wine & Cocktails
- 5-Hour Traverse City Wine Tour: 3 Wineries on Leelanau Peninsula
- Designated Driver TC – We Drive Your Car For Wine Tours
- Private Traverse City Winery or Brewery Tour
- Proposal and Engagement Sunset Wine Tour in Traverse City
Who Will Love This Tour?

This tour is ideal for wine lovers who want a sophisticated experience without the hassle of driving. It’s perfect for celebrating a special occasion or just indulging in Michigan’s best reds in style. The small-group setting makes it suited for couples, small friend groups, or anyone who prefers a more personal touch.
Travelers who appreciate knowledgeable guides and scenic vineyard views will find this a rewarding choice. However, it’s not suitable for children, pregnant women, or those with back problems—so keep that in mind when booking.
Final Thoughts

This NON BUS VIP Red Wine Lovers Old Mission Traverse Wine Tour offers a polished, relaxed, and wine-focused day that elevates the typical vineyard visit. The combination of luxury transportation, expert guides, and stunning wineries creates an experience that’s both fun and educational. It’s a perfect pick for those who want to enjoy Michigan’s reds in style, away from crowds and in an environment that feels special.
If you’re seeking a personalized, upscale wine tour that balances scenic views with top-tier wines, this tour ticks all the boxes. Whether celebrating a milestone or simply indulging in your passion for reds, it provides excellent value for the quality and comfort on offer.
Frequently Asked Questions

What is included in the tour?
The tour includes luxury SUV transportation, expert wine guides, and wine tastings at four wineries. Bottles of wine are often given as gifts if in a group of six or more, but food and additional drinks are extra.
Can I customize the wineries I visit?
Yes, guides are willing to accommodate guest preferences, weather conditions, and winery availability. If you have favorites, let your guide know beforehand.
What type of vehicle is used?
The tour features a luxury GMC Yukon or Chevrolet Suburban, with a Cadillac Escalade coming soon. These are air-conditioned and provide a comfortable, upscale ride.
What are the departure times?
Tours depart at 10:30 AM to avoid crowds or at 3:30 PM for a sunset experience. Flexibility is available for small groups or private bookings.
Is there any age restriction?
Yes, participants must be 21 or older to partake in wine tasting. The tour isn’t suitable for children, pregnant women, or those with back issues.
Where do I meet the tour?
Meet on the east side of Hardy Street Parking Structure near the State Street entrance, next to Middlecoast Brewery. Pickup from other downtown locations is available by arrangement.
Exploring Michigan’s red wines in a luxurious, intimate setting makes for a memorable day—and with this tour’s thoughtful touches, you’re sure to leave with a few new favorites and some great stories.
You can check if your dates are available here:More VIP Tours in Traverse City
More Tours in Traverse City
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